With more than 91.6 million active buyers and revenue worth more than 2.7 billion US dollars in 2023, Etsy doesn’t really need much of an intro. It is THE place to sell your art. However, having 9 million active competitors can be tough, so you need any help you can get to make your products stand out from the crowd.
The good news is that there are loads of marketing tools designed to help you manage and promote your Etsy shop. To save you some precious time, we’ve sorted through them and compiled a list of 10 Etsy apps for sellers that’ll help your products get noticed.
1. Outfy
Source: Outfy
Social platforms are quickly becoming one of the most important aspects of digital marketing. If you’re not working on a strong social media presence, you’re missing out on an incredible opportunity to increase your online sales!
Outfy is an Etsy seller app that helps you promote your Etsy listings in just a few clicks and publish your social media posts automatically. With Outfy, you can:
Review the posting schedule and adjust it to your needs
Create promotion templates and listing visuals
Generate hashtags to use in your posts
One of this app’s best features is the Product Autopilot–you can pick a task (product, collage, or GIF automation), and Outfy will auto-select your products for promotions.
You can connect your Etsy store with up to 9 social media platforms, including TikTok, Facebook, Instagram, Twitter, Pinterest, and Tumblr.
Price: The Starter plan is free for the first 30 posts. After that, the prices start at 2.5 cents per share or post.
2. Mad Mimi
Source: Mad Mimi
People are liking your products on Etsy, but the sales just aren’t coming through? Perhaps it’s time to jumpstart your email marketing. Newsletters are a great way to convert potential customers into buyers, and the Mad Mimi app makes creating and sending emails a breeze.
The Mad Mimi and Etsy integration allows you to drag and drop product images and descriptions from the Etsy platform directly into your newsletter, which you can later send out to your mailing list. After the email campaign has gone out, the app generates data about opens, clicks, and customer engagement, so you can improve your content with each newsletter.
Price: The Basic plan starts at $10/month, and the pricing depends on the size of your email list.
3. Marmalead
Source: Marmalead
There’s a reason why Etsy has so many articles on shop improvement with the help of SEO—keywords matter! When used correctly, SEO can transform your store’s performance, and Marmalead is just the tool you need to be the Etsy SEO star.
This app finds the keywords real shoppers use to find listings similar to yours. You can also check the search volume and keyword engagement, as well as the market-based pricing and number of days it takes to ship a product.
Once you’ve found the winning keywords, apply them to all your product listings, so buyers can easily find your shop.
Price: The plan costs $19/month.
4. Printful
The Printful Etsy app lets you automate your online store, so you can focus on designing and marketing. Put your designs on custom t-shirts, hoodies, dresses, leggings, pillows, mugs, posters, and other trending products, and connect your Etsy store with Printful.
Printful operates with a print-on-demand model. What does that mean? Whenever someone buys an item from you, we’ll prepare the order and ship it to the customer under your brand—no need to invest in unsold stock.
Try out our free Etsy fees and profits calculator to predict your costs and profits before opening your Etsy store.
Price: The Printful + Etsy integration is free. There’s also a paid plan called Printful Growth that costs $24.99 and has a 14-day free trial. Growth includes permanent exclusive discounts, personalized assistance, and other perks.
5. LeadDyno
Source: LeadDyno
Word-of-mouth marketing is still one of the most effective ways to get new Etsy customers. A personal recommendation from someone you trust will have a more significant effect than any marketing campaign. That’s why affiliate marketing is something you should definitely consider!
LeadDyno lets you set up a customizable affiliate sign-up page you can share with your potential affiliates. When affiliates register with you, they’ll get an automated email with all the information they need to spread the word. After referrals start rolling in, paying commissions is simple with PayPal or Dwolla.
Price: You can try LeadDyno for free for 30 days. The subscription plans start at $49/month.
6. ReferralCandy
Source: ReferralCandy
If you’re looking for more ways to boost your Etsy sales through word-of-mouth marketing, you’ll like ReferralCandy. This app automatically tracks your customers’ referrals to your Etsy business and allows you to reward them.
You can choose the rewards you want to give your customers, like a percentage or fixed-amount discount, custom gift, or cash.
Price: ReferralCandy has a free 30-day trial. The Premium plan starts at $49/month, plus a small commission fee.
7. Vela
Source: Vela
Managing a large Etsy store is exciting but can be challenging. What’s great about the Vela app is that you can edit thousands of listings in minutes, making it much easier to set up and take down a sale, add tags, create variation profiles, and optimize product photos.
With Vela, you can manage several Etsy shops as well as add several Shopify stores, making it easy to sell on multiple channels.
Price: Vela is completely free to use.
8. Seller Tools
Source: Seller Tools
If you’re looking for a one-stop shop for all your needs, Seller Tools is the app for you. It covers promotional activities (social media, coupons, sales events), marketing (niche research, market-based pricing research), and SEO (keyword research, position tracking, automated renewals).
This app has several other tools, such as shop backup and a sales map generator, that can help you run your shop and make your products Etsy bestsellers.
Price: Part of Seller Tools is free. Subscriptions start at $9.95 per month, depending on the features you want to use.
9. TaxJar
Source: TaxJar
We always recommend consulting a tax specialist when dealing with taxes for your store, and TaxJar is a great resource. This app takes all the guesswork out of sales tax collection by tracking your sales state by state, letting you know when and what you have to pay in taxes.
TaxJar syncs up with your Etsy account and automatically pulls the information it needs; you don’t need to upload or download anything. This app will even reconcile errors in your pricing so you can collect the right tax amount with each sale.
Price: TaxJar has a free 30-day trial, and the subscription plans start at $19 a month.
10. Craftybase
Source: Craftybase
Craftybase is an all-in-one inventory management and bookkeeping solution for Etsy sellers. It helps you track stock levels, costs of goods sold (COGS), and profits. The app automatically imports data from Etsy, simplifying the monitoring of orders, expenses, and materials.
Craftybase offers powerful reporting tools, including detailed profit breakdowns and tax preparation reports. The straightforward dashboard helps sellers understand their financial status and stay compliant with Etsy’s guidelines, tax regulations, and more.
Price: Craftybase has a 14-day free trial, and the subscription plans start at $24/month.
11. Backtsy
Source: Backtsy
Backtsy is a specialized backup tool. It ensures your store’s data is safe by automatically backing up all your listings, reviews, orders, and other critical information.
This app helps protect against data loss due to unexpected events, such as account issues or accidental deletions. By using Backtsy, sellers can restore their data quickly and continue Etsy business operations without significant interruptions.
Price: Subscription plans start at $4.50/month.
12. eRank
Source: eRank
eRank is a comprehensive SEO tool for Etsy sellers that focuses on optimizing listings to improve search visibility. It provides keyword suggestions, competition analysis, and listing audits, helping sellers refine their SEO strategies.
eRank also tracks trends and offers insights into pricing and market demand, letting you make data-driven decisions to boost your shop’s performance.
Price: eRank offers a free version with its primary features. To unlock advanced Etsy statistics, get one of the paid plans starting at $5.99/month.
13. EtsyHunt
Source: EtsyHunt
EtsyHunt is a research tool that provides detailed analytics on Etsy’s top-performing products and shops.
Aside from trend, keyword, and competitor reports, it also offers several AI tools. They help sellers manage and optimize their listings by:
Improving titles and descriptions based on target keywords
Editing listing images with background removal and replacement
Setting up automatic follow-up messages to customers to increase the review count
Price: EtsyHunt has a free version with limited daily searches, partial analytics charts, and a few other features. To receive more perks, get one of the paid versions, which start at $3.99/month.
14. PickFu
Source: PickFu
PickFu is a feedback tool that allows Etsy sellers to conduct market research by gathering opinions from real people.
Sellers can use PickFu to test product photos, descriptions, branding, and other elements before making decisions. This immediate feedback helps sellers optimize their listings and marketing strategies, ensuring they resonate with their target audience and boost sales.
What makes PickFu different from other Etsy research apps is that you get direct feedback from real people, not just overall keywords and trends.
Price: For beginners, we recommend a free plan with a cost-per-response tariff ($1/response). Once you get the hang of it, you can upgrade to other plans starting at $79/month.
15. Canva
Source: Canva
Canva is a versatile graphic design platform that lets users create visuals easily, even without extensive design experience. It’s a great alternative to expensive and more complex design tools like Photoshop.
Use Canva to create:
Product listing images: Canva offers abundant templates and tools to create eye-catching product photos. Sellers can use Canva to enhance their product images with overlays, text (e.g., sizing info), and other design elements.
Branding and marketing materials: Canva is ideal for creating cohesive branding elements such as logos, Etsy Shop icons, banners, and packaging inserts. Consistent branding helps establish a professional image and can increase brand recognition and customer loyalty.
Social media content: Canva has a template library for social media posts, stories, and ads. The templates already come in the correct dimensions and can be completely customized.
Digital products: Canva is a goldmine for any Etsy seller who offers digital products. You can create the products quickly and edit them in minutes for seasonal or other updates.
Price: Canva Free costs $0 and includes its iconic design tools, visuals, and templates. However, you’ll notice that some design elements and AI tools are behind a paywall. Access those and other perks with paid plans starting at $15/month. The paid plans have a 30-day free trial.
Which apps are going in your toolbox?
If you’ve already learned how to make money on Etsy, explore the available marketing tools to take your ecommerce store to the next level. The busiest online shopping season is almost here, so check out the apps we’ve listed, make use of the free trials, and increase sales on Etsy before the year is out.
If you can suggest an app that’s helped you run a successful Etsy shop (or maybe you’ve decided to create your own app for this purpose), let us know in the comments!
Learn more:
How To Sell Print-on-Demand On Etsy
32 Best Things to Sell on Etsy
How to Get More Sales On Etsy
How to Sell Art on Etsy: Tips and Tricks for Success
How to Succeed on Etsy: Your Complete 30-Step Checklist
Maximize your Etsy sales and improve shop management with the 15 best apps for Etsy sellers. Find out how to use them and how much they cost!
Amazon’s Impact on Global Supply Chains and Logistics
Amazon, the global e-commerce behemoth, has transformed not only the way consumers shop but also the intricacies of global supply chains and logistics. Since its inception in 1994, Amazon has grown from a small online bookstore to a trillion-dollar enterprise that has disrupted industries across the globe. Its influence extends far beyond retail, profoundly impacting supply chains, logistics, and even the environment. This article explores Amazon’s multifaceted impact on global supply chains and logistics, examining how the company has reshaped these industries and what this means for the future.
The Evolution of Amazon’s Supply Chain
Amazon’s supply chain is one of the most sophisticated in the world, characterized by its efficiency, speed, and scale. The company has invested heavily in technology and infrastructure to build a supply chain that can deliver millions of products to customers in a matter of hours or days. This rapid delivery is made possible by a vast network of fulfillment centers, sophisticated inventory management systems, and a logistics arm that rivals traditional carriers like FedEx and UPS.
One of the key innovations Amazon has introduced is its Fulfillment by Amazon (FBA) service. FBA allows third-party sellers to store their products in Amazon’s fulfillment centers, with Amazon handling the picking, packing, and shipping of these products. This service has not only made it easier for small businesses to reach a global audience but has also significantly increased the volume of goods flowing through Amazon’s supply chain. As a result, Amazon has become a central hub in the global supply chain, connecting manufacturers, suppliers, and customers across the world.
Disruption of Traditional Logistics
Amazon’s influence on logistics is equally profound. The company’s relentless focus on speed and efficiency has forced traditional logistics providers to rethink their strategies. In many cases, Amazon has bypassed traditional logistics networks entirely by building its own. Amazon Logistics, the company’s delivery arm, has grown rapidly in recent years, with a fleet of planes, trucks, and delivery vans that allow the company to control every aspect of the delivery process.
This vertical integration has enabled Amazon to offer services like same-day and two-hour delivery in many urban areas, setting a new standard for speed in the industry. Traditional logistics providers have struggled to keep up, leading to increased competition and innovation in the sector. For example, companies like FedEx and UPS have had to invest in new technology and infrastructure to remain competitive, while others have formed partnerships with Amazon to leverage its vast logistics network.
Amazon’s logistics network has also expanded globally, with the company establishing regional hubs and fulfillment centers in key markets around the world. This global expansion has allowed Amazon to offer faster and more reliable delivery services in regions where traditional logistics infrastructure is underdeveloped. In many cases, Amazon has played a role in building out this infrastructure, partnering with local logistics providers or investing in its own facilities.
Impact on Global Supply Chains
Amazon’s impact on global supply chains extends beyond logistics. The company’s demand for speed and efficiency has rippled through the entire supply chain, from manufacturers to suppliers to retailers. This has led to significant changes in how companies operate, with many adopting new technologies and strategies to keep up with Amazon’s pace.
One of the most significant changes is the increased reliance on automation and technology in supply chain management. Amazon has been at the forefront of this trend, investing heavily in robotics, artificial intelligence, and data analytics to optimize its supply chain operations. For example, the company’s use of robotics in its fulfillment centers has reduced the time it takes to pick and pack orders, while its AI-driven demand forecasting tools help ensure that the right products are always in stock.
This emphasis on technology has influenced other companies to follow suit, leading to a wave of digital transformation across the industry. Manufacturers and suppliers are increasingly using data analytics and AI to optimize their operations, while retailers are adopting new technologies like blockchain to improve transparency and traceability in their supply chains.
Another significant impact of Amazon on global supply chains is the shift towards a more customer-centric model. Amazon’s focus on the customer has forced companies to rethink their supply chain strategies, with many now prioritizing speed, convenience, and flexibility over cost. This has led to the adoption of new fulfillment models, such as just-in-time inventory and dropshipping, which allow companies to respond more quickly to changes in customer demand.
The globalization of Amazon’s supply chain has also had broader implications for international trade. By connecting sellers and buyers from different parts of the world, Amazon has made it easier for companies to access global markets. However, this has also led to increased competition, with companies now competing on a global scale. This has put pressure on manufacturers and suppliers to lower costs and improve efficiency, leading to changes in how goods are produced and distributed around the world.
Environmental and Social Implications
While Amazon’s impact on supply chains and logistics has been largely positive in terms of efficiency and convenience, it has also raised concerns about the environmental and social implications of its operations. The company’s emphasis on fast delivery and the constant movement of goods around the world has contributed to increased carbon emissions and environmental degradation. In response to these concerns, Amazon has committed to achieving net-zero carbon emissions by 2040 and has invested in initiatives like electric delivery vehicles and renewable energy projects.
However, critics argue that these efforts are not enough, and that Amazon’s business model is fundamentally unsustainable. The constant pressure to deliver goods faster and cheaper has led to concerns about the working conditions in Amazon’s fulfillment centers and the treatment of delivery drivers. Reports of long hours, high injury rates, and low wages have sparked protests and calls for better labor practices across the company’s global operations.
The Future of Supply Chains and Logistics
As Amazon continues to grow and evolve, its impact on global supply chains and logistics is likely to deepen. The company’s investments in technology and infrastructure will continue to set new standards for speed and efficiency, forcing other companies to innovate and adapt. At the same time, the environmental and social challenges associated with Amazon’s operations will require the company to rethink its approach to sustainability and labor practices.
In the future, we can expect to see more companies adopting Amazon-like supply chain strategies, with an emphasis on speed, technology, and customer-centricity. However, these changes will also require a greater focus on sustainability and ethical practices, as consumers and regulators increasingly demand more responsible business operations.
Conclusion
Amazon’s impact on global supply chains and logistics is undeniable. The company has reshaped the industry in its image, setting new standards for speed, efficiency, and customer service. While these changes have brought many benefits, they have also raised important questions about sustainability and labor practices. As the world’s largest online retailer, Amazon will continue to play a central role in the future of global supply chains and logistics, driving innovation and change across the industry.
