One question we get asked the most often is how to increase online sales fast. Increasing online sales can be a challenging task. However, following the proper steps will help put your eCommerce store on the path to success.
3 Steps To Increase Online Sales
Increase online sales by following these 3 essential steps:
Gather CRM data
Talk to your salespeople
Reverse engineer your marketing plan
Gather CRM Data
Your eCommerce store is at a huge disadvantage if you’re not looking at CRM data. This data includes information on your prospects and customers, such as their product needs and purchasing history.
Review the last 10, 20, or even 50 deals your organization “won” and “lost.” Look for trends in the following things:
Company type
Size
Source of lead
Number of contacts
Take notice of any trends. This data can help you double down on a top-performing lead source and even save you tons of time on the channels that aren’t yielding traffic, engagement or conversions.
If you need to set up a CRM system, see why we recommend the HubSpot CRM.
Talk To Your Salespeople
When sitting down with marketing teams, we ask about the feedback they are receiving from their sales teams. Often times, there is no dialogue taking place.
We like to think the sole purpose of marketing is to generate sales. One can argue that there may be other initiatives, like brand. Let’s be honest:
Brand leads to awareness
Awareness leads to traffic
Traffic leads to sales
Sitting down and talking with your sales team is a great exercise to exchange ideas and brainstorm. More importantly, it’s a fundamental discussion that shapes your marketing strategy.
Not sure where to start? Bring that CRM data we talked about earlier and ask your sales team for insights. Not only will they be impressed that you reviewed the data, they’ll also be happy to offer their commentary on those won and lost deals.
The sales team will wonder:
What happened?
Who did they choose?
Do we lose to them a lot?
Or do we beat that competitor all the time for the same reasons?
This deeper level insight will provide you with invaluable context as you think about your marketing campaigns, assets and approach.
Finally, don’t forget to ask the sales team what assets would help them in the sales process. Although marketers typically view their job as simply to generate leads, you need to be marketing to that lead until they say yes.
Reverse Engineer Your Marketing Plan
Now you’ve got your sales insights, and it’s time to mesh sales and marketing together. Remember, the goal is to give your marketing plan context, and the best way to do this is to reverse engineer from a revenue standpoint.
Begin With Key Considerations:
Business Unit: What service do we sell?
Average Deal Size: When we sell, how much is it worth in Year 1?
Average Sales Cycle: How long does it take us to close a deal?
Typical Close Rate: For every 10 qualified deals we work, how many will we close?
Quality Lead Ratio: Currently, if marketing hands you 10 leads, how many are sales-qualified (meaning they are capable of conducting business with us)?
Target New Revenue: How much new revenue are we trying to generate through this business unit?
Number of Deals Needed: Based on average deal size and target new revenue, how many deals do we need to close?
Target Leads: Based on the quality lead ratio, how many leads do we need to generate?
Taking these things into consideration from the beginning will help you to better understand the context of your marketing plan.
Conclusion
True marketing success is represented by the ability to measure activity against outcomes. To do this, your marketing and sales teams must collaborate.
Following these 3 steps will provide you with valuable information on where to spend time, what assets should be at each stage of the funnel, and what sort of nurturing best supports prospects.
Most importantly, these insights will provide you with the means to increase online sales and develop a strong marketing strategy.
If you’d like help aligning your marketing and sales efforts, contact us through the form below. Our team will be happy to help!
​One question we get asked the most often is how to increase online sales fast. Increasing online sales can be a challenging task. However, following the proper steps will help put your eCommerce store on the path to success. Â
Amazon’s Impact on Global Supply Chains and Logistics
Amazon, the global e-commerce behemoth, has transformed not only the way consumers shop but also the intricacies of global supply chains and logistics. Since its inception in 1994, Amazon has grown from a small online bookstore to a trillion-dollar enterprise that has disrupted industries across the globe. Its influence extends far beyond retail, profoundly impacting supply chains, logistics, and even the environment. This article explores Amazon’s multifaceted impact on global supply chains and logistics, examining how the company has reshaped these industries and what this means for the future.
The Evolution of Amazon’s Supply Chain
Amazon’s supply chain is one of the most sophisticated in the world, characterized by its efficiency, speed, and scale. The company has invested heavily in technology and infrastructure to build a supply chain that can deliver millions of products to customers in a matter of hours or days. This rapid delivery is made possible by a vast network of fulfillment centers, sophisticated inventory management systems, and a logistics arm that rivals traditional carriers like FedEx and UPS.
One of the key innovations Amazon has introduced is its Fulfillment by Amazon (FBA) service. FBA allows third-party sellers to store their products in Amazon’s fulfillment centers, with Amazon handling the picking, packing, and shipping of these products. This service has not only made it easier for small businesses to reach a global audience but has also significantly increased the volume of goods flowing through Amazon’s supply chain. As a result, Amazon has become a central hub in the global supply chain, connecting manufacturers, suppliers, and customers across the world.
Disruption of Traditional Logistics
Amazon’s influence on logistics is equally profound. The company’s relentless focus on speed and efficiency has forced traditional logistics providers to rethink their strategies. In many cases, Amazon has bypassed traditional logistics networks entirely by building its own. Amazon Logistics, the company’s delivery arm, has grown rapidly in recent years, with a fleet of planes, trucks, and delivery vans that allow the company to control every aspect of the delivery process.
This vertical integration has enabled Amazon to offer services like same-day and two-hour delivery in many urban areas, setting a new standard for speed in the industry. Traditional logistics providers have struggled to keep up, leading to increased competition and innovation in the sector. For example, companies like FedEx and UPS have had to invest in new technology and infrastructure to remain competitive, while others have formed partnerships with Amazon to leverage its vast logistics network.
Amazon’s logistics network has also expanded globally, with the company establishing regional hubs and fulfillment centers in key markets around the world. This global expansion has allowed Amazon to offer faster and more reliable delivery services in regions where traditional logistics infrastructure is underdeveloped. In many cases, Amazon has played a role in building out this infrastructure, partnering with local logistics providers or investing in its own facilities.
Impact on Global Supply Chains
Amazon’s impact on global supply chains extends beyond logistics. The company’s demand for speed and efficiency has rippled through the entire supply chain, from manufacturers to suppliers to retailers. This has led to significant changes in how companies operate, with many adopting new technologies and strategies to keep up with Amazon’s pace.
One of the most significant changes is the increased reliance on automation and technology in supply chain management. Amazon has been at the forefront of this trend, investing heavily in robotics, artificial intelligence, and data analytics to optimize its supply chain operations. For example, the company’s use of robotics in its fulfillment centers has reduced the time it takes to pick and pack orders, while its AI-driven demand forecasting tools help ensure that the right products are always in stock.
This emphasis on technology has influenced other companies to follow suit, leading to a wave of digital transformation across the industry. Manufacturers and suppliers are increasingly using data analytics and AI to optimize their operations, while retailers are adopting new technologies like blockchain to improve transparency and traceability in their supply chains.
Another significant impact of Amazon on global supply chains is the shift towards a more customer-centric model. Amazon’s focus on the customer has forced companies to rethink their supply chain strategies, with many now prioritizing speed, convenience, and flexibility over cost. This has led to the adoption of new fulfillment models, such as just-in-time inventory and dropshipping, which allow companies to respond more quickly to changes in customer demand.
The globalization of Amazon’s supply chain has also had broader implications for international trade. By connecting sellers and buyers from different parts of the world, Amazon has made it easier for companies to access global markets. However, this has also led to increased competition, with companies now competing on a global scale. This has put pressure on manufacturers and suppliers to lower costs and improve efficiency, leading to changes in how goods are produced and distributed around the world.
Environmental and Social Implications
While Amazon’s impact on supply chains and logistics has been largely positive in terms of efficiency and convenience, it has also raised concerns about the environmental and social implications of its operations. The company’s emphasis on fast delivery and the constant movement of goods around the world has contributed to increased carbon emissions and environmental degradation. In response to these concerns, Amazon has committed to achieving net-zero carbon emissions by 2040 and has invested in initiatives like electric delivery vehicles and renewable energy projects.
However, critics argue that these efforts are not enough, and that Amazon’s business model is fundamentally unsustainable. The constant pressure to deliver goods faster and cheaper has led to concerns about the working conditions in Amazon’s fulfillment centers and the treatment of delivery drivers. Reports of long hours, high injury rates, and low wages have sparked protests and calls for better labor practices across the company’s global operations.
The Future of Supply Chains and Logistics
As Amazon continues to grow and evolve, its impact on global supply chains and logistics is likely to deepen. The company’s investments in technology and infrastructure will continue to set new standards for speed and efficiency, forcing other companies to innovate and adapt. At the same time, the environmental and social challenges associated with Amazon’s operations will require the company to rethink its approach to sustainability and labor practices.
In the future, we can expect to see more companies adopting Amazon-like supply chain strategies, with an emphasis on speed, technology, and customer-centricity. However, these changes will also require a greater focus on sustainability and ethical practices, as consumers and regulators increasingly demand more responsible business operations.
Conclusion
Amazon’s impact on global supply chains and logistics is undeniable. The company has reshaped the industry in its image, setting new standards for speed, efficiency, and customer service. While these changes have brought many benefits, they have also raised important questions about sustainability and labor practices. As the world’s largest online retailer, Amazon will continue to play a central role in the future of global supply chains and logistics, driving innovation and change across the industry.
