Of all the email campaigns you ever build, your welcome series is the most important.
Welcome emails see an average open rate of 63.91 percent—almost three times higher than all types of promotional emails combined. And their click-through rate is twice as high as the average email, at 14.34 percent.
But the impact of your welcome series goes way beyond mere metrics.
Get it wrong and you’ll turn customers off before you’ve even started to build a relationship with them. Get it right and you’ll pave the way for a lifetime of engagement, sales, positive reviews, and customer referrals.
Working on your first welcome emails? Optimizing your existing series? As part of Drip’s Beyond the Inbox podcast, we spoke to marketing leaders at some of our favorite ecommerce brands to find out how they use welcome emails in their promotional strategies…
Of all the email campaigns you ever build, your welcome series is the most important.
Welcome emails see an average open rate of 63.91 percent—almost three times higher than all types of promotional emails combined. And their click-through rate is twice as high as the average email, at 14.34 percent.
But the impact of your welcome series goes way beyond mere metrics.
Get it wrong and you’ll turn customers off before you’ve even started to build a relationship with them. Get it right and you’ll pave the way for a lifetime of engagement, sales, positive reviews, and customer referrals.
Working on your first welcome emails? Optimizing your existing series? As part of Drip’s Beyond the Inbox podcast, we spoke to marketing leaders at some of our favorite ecommerce brands to find out how they use welcome emails in their promotional strategies…
