Why Micro-Moments Matter in eCommerce and How To Capture Them

For growing eCommerce brands, success often relies on capturing fleeting opportunities — the pivotal moments when potential buyers are just a few clicks away from making a purchase. 

For example, someone Googles “best running shoes for beginners” or “oil-free moisturizer.” At that moment, their intent is clear — to purchase a product. 

​ For growing eCommerce brands, success often relies on capturing fleeting opportunities — the pivotal moments when potential buyers are just a few clicks away from making a purchase. 
For example, someone Googles “best running shoes for beginners” or “oil-free moisturizer.” At that moment, their intent is clear — to purchase a product.