It’s 2009 Again: Apple is Apparently Considering Making a TV Joe Rossignol | amznusa.com

Between around 2009 and 2011, it was repeatedly rumored that Apple would be releasing a TV, but that obviously never happened.



Now, a decade-and-a-half later, Bloomberg‘s Mark Gurman says the idea is back on the table.

In his Power On newsletter today, Gurman briefly mentioned that Apple has been “evaluating” the “idea of making an Apple-branded TV set.” He did not provide any further details about the TV, but he said it could be one of several new smart home devices that Apple releases if its rumored wall-mounted smart home hub is successful.

It sounds like Apple is still in the very early stages of considering a TV, so it is likely years away from launching, if it ever comes to fruition. Nevertheless, it reignites the exciting possibility of Apple competing in the TV-set industry in a more direct way. Currently, the company only sells the Apple TV box that connects to a TV for streaming.

It remains to be seen how Apple would compete with other TV brands in terms of display specifications, features, and pricing. A wide range of TV sets from brands like LG, Samsung, and Vizio already offer AirPlay, HomeKit, and Apple TV+, but an Apple-branded TV could have even deeper integration with the Apple ecosystem of devices.

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This article, “It’s 2009 Again: Apple is Apparently Considering Making a TV” first appeared on MacRumors.com

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