Ecommerce Strategies: Back-to-School Shopping Season | Salsify

As summer winds down, many retailers look toward Black Friday, Cyber Monday, and the impending winter shopping season. But there’s still one major shopping event standing in the way of you and your Christmas profits — back-to-school. 

​ As summer winds down, many retailers look toward Black Friday, Cyber Monday, and the impending winter shopping season. But there’s still one major shopping event standing in the way of you and your Christmas profits — back-to-school.