Made by Google event 2024: What to expect, including Pixel 9, Pixel 9 Pro XL and more | Amznusa.com

Google‘s next big hardware event is fast approaching, with Made by Google 2024 scheduled to kick off on Aug. 13. It’s an earlier date than usual for this annual event, which usually takes place in October. 

This doesn’t automatically mean there’s some exciting news that the tech giant just couldn’t wait to share. Google may just be trying to get its new Pixel phones out ahead of Apple‘s expected iPhone 16 launch in September. But whatever the reason, it looks like we’ll get our hands on Google’s next devices sooner than initially anticipated.

Here’s what to expect from Made by Google 2024.

What is Made by Google?

Made by Google is an annual event unveiling Google’s latest gadgets, with the primary focus typically going to the next generation of Pixel phones. They aren’t the only devices on the agenda though, with past Made by Google events also featuring Google’s Pixel Watch and Pixel Buds.

This year the in-person event will take place at Google’s headquarters in Mountain View, California, though it has previously been held in New York and Brooklyn. 

What can we expect at Made by Google 2024?

Google has already dropped multiple hints regarding what we can expect at its August event, teasing its upcoming devices across social media.

Google Pixel 9 and Pixel 9 Pro

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August’s Made by Google event is set to unveil the next generation of Pixel phones, including the Google Pixel 9 and Pixel 9 Pro. As is tradition, a lot about these phones has already been leaked, and rumours about the lineup abound.

Google appears to be changing up its hardware design with the Pixel 9, eschewing the Pixel 8 series’ rounded edges in favour of a flatter feel. The Pixel 8’s rectangular back camera strip also seems to be out, replaced with a rounder, pill-shaped design.

The Pixel 9 series will of course get a spec boost to go with its new look, with reports of higher megapixel cameras and faster Tensor G4 chips across all models. The Pixel 9 Pro will reportedly have a 4GB RAM increase from the Pixel 8 Pro as well, offering 16GB of RAM to more smoothly run Google’s AI chatbot Gemini.

It’s likely there will be considerable focus on the Pixel 9 series’ AI and Gemini functionality. Even Google’s official Pixel 9 Pro and Pro 9 Fold teaser videos focused more on Gemini than the phones themselves, like a parent who makes their child’s birthday party all about said kid’s younger sibling. While Made by Google is first and foremost a hardware event, AI is currently the undisputed darling of the tech industry, so it isn’t surprising that it would get a look in. 

Google Pixel 9 Pro XL

We know for certain that the Google Pixel 9 and Pixel 9 Pro are coming. If rumours are to be believed, they could very well be joined by a Pixel 9 Pro XL.

The last XL variation in Google’s Pixel series was the Pixel 4 XL back in 2019, which offered increased screen size and battery life over the Pixel 4. As such, it wouldn’t be surprising if the rumoured Pixel 9 Pro XL offered a similar bump over the Pixel 9 Pro.

Even so, early leaks suggest the Pixel 9 Pro XL is even smaller than the Pixel 8, sporting a 6.5-inch screen compared to the latter’s 6.7 inches. If true, this could mean the Pixel 9 Pro is smaller still. We’ll just have to wait until Aug. 13 to find out for sure.

Google Pixel 9 Pro Fold

Google launched its first foldable smartphone at last year’s Google I/O event, introducing the world to the Google Pixel Fold. This year the tech giant will follow it up with the Google Pixel 9 Pro Fold.

This is another announcement that we know for certain is happening, with Google having already posted a teaser video saying as much. The Pixel 9 Pro Fold appears slimmer than Google’s first generation foldable, with a squarer back camera module replacing its predecessor’s rectangular strip. As usual, we can likely expect upgraded specs as well.

Google Pixel Watch 3 (and Pixel Watch 3 XL)

Though Google’s Pixel 9 phones are undoubtedly the diamonds of this Google season, they likely won’t be attending this party alone. Leaks suggest that Made by Google will launch the Google Pixel Watch 3, available in both 41- and 45-millimetre sizes. In comparison, last year’s Pixel Watch 2 only comes in a 41-millimetre size. 

Some older reports suggest that the Pixel Watch 3’s 45-millimetre variant will actually be called the Pixel Watch 3 XL, though the name’s absence in newer leaks have cast some doubt on exactly how Google will title these devices.

The Pixel Watch 3 will reportedly have thinner bezels allowing for a larger screen, while said screen will also be twice as bright as the previous model. Google’s latest watch may also introduce a new battery saver mode, stretching the Pixel Watch 3’s charge to last 36 hours. The device’s standard battery life with its always-on display is apparently still 24 hours, the same as the Pixel Watch 2.

Google Pixel Buds Pro 2

Google may also bring out the next generation of its wireless earbuds this August. While details about the rumoured Google Pixel Buds Pro 2 remain scant, leaks suggest that the earbuds will come in at least four different colours: pink, pale green, ivory, and grey (though they’ll likely get more fanciful names).

The Pixel Buds Pro 2 case will reportedly be slightly bulkier than the Pro, while the Buds themselves seem to have larger grills. Google also appears to have brought back the Pixel Buds’ stabiliser arcs, which are intended to help keep the earphones in your ear.

Google TV Streamer

New smartphones, new earphones, and a new watch would be a lot, but Google may not be stopping there. Made by Google may also introduce a follow up to 2020’s Chromecast with Google TV called the Google TV Streamer.

Leaks suggest that the Google TV Streamer has abandoned its predecessor’s dongle form factor, opting for hardware designed to sit on a table or entertainment unit. The wide, pill-shaped device’s slanted surface makes it look similar to a magnetic phone charger.

The Google TV Streamer may have HDMI, Ethernet, and USB ports, while its remote will have a customisable shortcut button as well as ones for YouTube and Netflix.

Android 15, maybe?

Made by Google may be a hardware event, but hardware is nothing without software. Many have been expecting Google to launch Android 15 this August, bringing with it new features such as Theft Detection, a locked space to hide apps, and the ability to add photos to your Google Wallet.

However, recent reports claim that the Pixel 9 series will be launched on Android 14 rather than 15, casting doubt on whether Google’s OS system is ready to debut. Android 15 is currently in its fourth and final scheduled beta, with the next update expected to be its official release.

Though even if Android 15 doesn’t show up on Aug. 13, it’s likely it will appear within the next few months.

How do I watch Made by Google 2024?

Made by Google will kick off on Aug. 13 at 10 a.m. PT / 1 p.m. EST. Fortunately for those of us unable to make it to California, the event will be livestreamed on the Made by Google YouTube channel.

 Here’s what to expect at Made by Google 2024, including the Google Pixel 9, 9 Pro, and 9 Pro Fold; Pixel Watch; and Pixel Buds. 

The Amazon Marketplace: Empowering Sellers and Shaping Consumer Behavior

The Amazon Marketplace has emerged as a powerful force in the global economy, redefining how businesses operate and how consumers shop. Since its launch in 2000, Amazon Marketplace has grown into one of the largest online marketplaces in the world, with millions of sellers and an even larger base of customers. This platform has not only democratized e-commerce, providing opportunities for businesses of all sizes, but it has also significantly influenced consumer behavior. This article explores how the Amazon Marketplace empowers sellers and shapes consumer behavior.

Empowering Sellers: Opportunities and Challenges

The Amazon Marketplace has opened up unprecedented opportunities for sellers, from individual entrepreneurs to large corporations. One of the most significant benefits for sellers is the access to Amazon’s vast customer base. With over 300 million active users globally, Amazon provides a ready-made audience for sellers, eliminating the need for extensive marketing efforts to drive traffic to their products.

Lower Barriers to Entry

One of the most profound ways Amazon empowers sellers is by lowering the barriers to entry into the e-commerce space. Traditionally, setting up an online store required significant investment in website development, payment processing systems, and logistics. Amazon Marketplace simplifies this process by providing a platform where sellers can list their products, handle transactions, and even manage shipping through Amazon’s Fulfillment by Amazon (FBA) service.

FBA, in particular, has been a game-changer for many small and medium-sized businesses. It allows sellers to store their products in Amazon’s warehouses, where Amazon takes care of packing, shipping, and even customer service. This service not only reduces the logistical burden on sellers but also ensures that their products are eligible for Amazon Prime, which can significantly boost sales.

Global Reach

The global reach of Amazon Marketplace is another significant advantage for sellers. With Amazon’s presence in numerous countries, sellers can tap into international markets with relative ease. Amazon’s Global Selling program enables sellers to list their products in multiple countries, allowing them to expand their customer base far beyond their home market. This global reach is particularly beneficial for small businesses that may not have the resources to enter international markets independently.

Data and Analytics

Amazon provides sellers with valuable data and analytics tools that can help them optimize their listings and marketing strategies. Through the Seller Central dashboard, sellers have access to detailed reports on sales, customer behavior, and advertising performance. This data-driven approach allows sellers to make informed decisions about pricing, inventory management, and advertising, ultimately leading to better business outcomes.

Challenges for Sellers

However, selling on Amazon is not without its challenges. The competition on the platform is fierce, with millions of sellers vying for the attention of customers. To stand out, sellers must invest in optimizing their product listings, managing reviews, and running targeted advertising campaigns. Additionally, Amazon’s fee structure, which includes referral fees, FBA fees, and other charges, can eat into sellers’ profit margins, especially for those selling low-margin products.

Moreover, Amazon’s control over the marketplace means that sellers are subject to its policies and regulations. This can be a double-edged sword; while Amazon’s strict guidelines help maintain a level of quality and trust on the platform, they can also be restrictive for sellers. Policy changes, such as adjustments to fee structures or new regulations regarding product listings, can have a significant impact on sellers’ businesses.

Shaping Consumer Behavior: Convenience and Choice

The Amazon Marketplace has not only empowered sellers but also transformed consumer behavior in profound ways. The platform has become synonymous with convenience, choice, and competitive pricing, which are key drivers of consumer decisions.

Convenience and Speed

One of the most significant impacts of Amazon on consumer behavior is the expectation of convenience and speed. Amazon’s streamlined shopping experience, coupled with services like Amazon Prime, has set a new standard for online shopping. Consumers now expect fast, often same-day, delivery, easy returns, and a seamless shopping experience across devices. This has raised the bar for other e-commerce platforms and even brick-and-mortar stores, which have had to adapt to meet these heightened expectations.

The convenience offered by Amazon extends beyond just delivery speed. Features like one-click purchasing, personalized recommendations, and a user-friendly mobile app have made shopping on Amazon almost effortless. This ease of use has contributed to the platform becoming the go-to destination for many consumers, particularly for everyday purchases.

Broad Product Selection

Amazon’s vast selection of products is another factor that has shaped consumer behavior. The marketplace offers a seemingly endless array of products across virtually every category, from electronics to groceries. This extensive selection is possible because of the millions of third-party sellers who list their products on the platform, alongside Amazon’s own offerings.

This breadth of choice has shifted consumer expectations, leading to a preference for platforms that offer a wide variety of options. Consumers are now less willing to visit multiple websites or stores to find what they need, preferring the convenience of one-stop shopping. This trend has also put pressure on traditional retailers to expand their product offerings and improve their online shopping experiences.

Price Sensitivity and Competitive Pricing

Amazon’s pricing strategies have also influenced consumer behavior, making customers more price-sensitive. The platform’s dynamic pricing model, where prices can change frequently based on factors like demand and competition, encourages consumers to compare prices and seek out the best deals. Additionally, features like Amazon’s price tracking tools and the ability to view historical prices have made consumers more aware of price fluctuations and more likely to wait for discounts before making a purchase.

This increased price sensitivity has impacted the broader retail landscape, forcing competitors to adopt more aggressive pricing strategies to stay competitive. It has also led to the rise of price comparison tools and apps, further empowering consumers to find the best deals.

The Role of Reviews and Ratings

Amazon’s review system is another key factor influencing consumer behavior. Customer reviews and ratings have become a critical component of the decision-making process for many shoppers. Positive reviews can significantly boost a product’s visibility and sales, while negative reviews can deter potential buyers. This has led to a culture where consumers rely heavily on the experiences of others to guide their purchasing decisions.

The importance of reviews has also created a new challenge for sellers, who must actively manage their reputation on the platform. This has given rise to practices like review solicitation and even, unfortunately, fake reviews. However, Amazon has taken steps to combat these practices, implementing stricter policies and algorithms to detect and remove fraudulent reviews.

Conclusion

The Amazon Marketplace has had a profound impact on both sellers and consumers, reshaping the e-commerce landscape in the process. By empowering sellers with access to a global customer base, powerful data tools, and logistical support, Amazon has lowered the barriers to entry for businesses of all sizes. At the same time, the platform has transformed consumer behavior, setting new standards for convenience, choice, and pricing.

As Amazon continues to evolve, its influence on the global economy and consumer culture will likely only grow. For sellers, the challenge will be to navigate the complexities of the platform and find ways to stand out in an increasingly crowded marketplace. For consumers, the Amazon Marketplace will continue to be a driving force behind the expectations and behaviors that define the future of shopping.