I’m a huge Taskmaster fan. The UK TV show pits five comedians (or funny-adjacent celebrities) against ridiculous tasks that are then arbitrarily scored by the titular taskmaster.
Given that the tasks involve lateral thinking and physical movement, on paper, the TV show was ripe for a VR spin-off. Think Job Simulator with added jeopardy, in-jokes and British whimsy. Unfortunately, Taskmaster VR doesn’t deliver on the fun and charm of the show. Two points.
After being teased (and available to wishlist) earlier this year, the game launched last week across Steam, Meta Quest 2 and 3, and Pro. I played the game briefly on Quest 2, the lowest-powered option, before shifting to the sharper screens of Quest 3.
You’ll want to play it on a headset like the Quest 3 or better. The basic Quest 2 makes the whole thing very grainy. But that’s not the biggest issue. The problem is it’s not a great VR game. Collision detection is rough, and while it’s not the first VR title guilty of this, the fine motor control demanded of the game’s tasks makes things a pain.
For example, the first game involves you trying to make a sandwich, matching Alex’s arcane sandwich request, plating it up, and putting it on the plinth, ready for judgment. However, you have to do all of that with a pair of spatulas. Opening a fridge with a spatula in real life is challenging enough; in a virtual world, it sometimes felt more like luck than dexterity whether I got that slice of bacon into my sandwich.
In another game, I was to launch an egg as far as I could but land it in a frying pan. I struggled to keep a frying pan in the same place while constructing a poorly-considered ramp of pipes, boxes and wheelie bins. The in-game physics are so simplistic that most object surfaces behave the same. And my pan slid to the floor. Again and again and again. You can crouch in Taskmaster VR – when you drop the pan again – but the physics engine conveys a degree of momentum when you press the button to stand upright again, adding a ‘bounce’ to anything in your hand.
Many of the games are multi-stage and expansive, which I appreciated. Circling back to the sandwich task, some ingredients need to be cooked – and you’ll have to turn on the stove burners to do so. Once you’ve made your sandwich, Greg, the Taskmaster will scrutinize the result. One slice of bread? He’ll go on a tirade about open-face sandwiches. Wrong plate? Your score will be dinged again. Something inedible? He’ll notice.
There are also easter egg references to the show everywhere, from the tutorial onwards. Look out of windows; even the bushes and garden are filled with items and references only a Taskmaster fan would get. Do Americans think all Brits (I’m a Brit) are this whimsical? I hope so.
In another game, you’ll have to rush around the entire Taskmaster estate (a tiny home and garden) searching for dog food, but only after you’ve escaped the garage. The tasks are considered, but I wish there were more. The TV show is famous for comedians’ unusual lateral thinking and solutions that the task makers didn’t plan for. I haven’t seen those possibilities – at least not yet.
Why not mix up the codes for the safe featured in a watermelon smashing task? This would be especially useful if you’re playing with other Taskmaster fans who want to try the tasks themselves. A little bit of random number generation would work wonders. Having said that, there’s a Taskmaster VR Creative mode, where you’ll be able to craft your own levels and tasks, which could add longevity if it finds an audience.
The banter between Taskmaster and his assistant is tonally accurate, benefitting from using the voices of Greg Davies and (Little) Alex Horne, but their in-game models don’t convey the weird, awkward charm of the duo. Maybe I’m just a superfan, and my expectations were too high, but there’s something about the sound quality (with lines recorded in a booth) that pulls you out of the illusion of being on a version of the TV show.
I’m unsure if I’ll ever replay the entire game again. Fortunately, once unlocked, you can choose to play each task standalone, which is the perfect way for me to share the game with visiting friends.
If the team behind Taskmaster VR can offer some new tasks through DLC (how about replicating a task from the next TV series?), this might be more of a draw. Their time starts now.
This article originally appeared on Engadget at https://www.engadget.com/gaming/taskmaster-vr-doesnt-quite-deliver-on-the-promise-of-the-tv-show-130005486.html?src=rss I’m a huge Taskmaster fan. The UK TV show pits five comedians (or funny-adjacent celebrities) against ridiculous tasks that are then arbitrarily scored by the titular taskmaster.
Given that the tasks involve lateral thinking and physical movement, on paper, the TV show was ripe for a VR spin-off. Think Job Simulator with added jeopardy, in-jokes and British whimsy. Unfortunately, Taskmaster VR doesn’t deliver on the fun and charm of the show. Two points.
After being teased (and available to wishlist) earlier this year, the game launched last week across Steam, Meta Quest 2 and 3, and Pro. I played the game briefly on Quest 2, the lowest-powered option, before shifting to the sharper screens of Quest 3.
You’ll want to play it on a headset like the Quest 3 or better. The basic Quest 2 makes the whole thing very grainy. But that’s not the biggest issue. The problem is it’s not a great VR game. Collision detection is rough, and while it’s not the first VR title guilty of this, the fine motor control demanded of the game’s tasks makes things a pain.
For example, the first game involves you trying to make a sandwich, matching Alex’s arcane sandwich request, plating it up, and putting it on the plinth, ready for judgment. However, you have to do all of that with a pair of spatulas. Opening a fridge with a spatula in real life is challenging enough; in a virtual world, it sometimes felt more like luck than dexterity whether I got that slice of bacon into my sandwich.
In another game, I was to launch an egg as far as I could but land it in a frying pan. I struggled to keep a frying pan in the same place while constructing a poorly-considered ramp of pipes, boxes and wheelie bins. The in-game physics are so simplistic that most object surfaces behave the same. And my pan slid to the floor. Again and again and again. You can crouch in Taskmaster VR – when you drop the pan again – but the physics engine conveys a degree of momentum when you press the button to stand upright again, adding a ‘bounce’ to anything in your hand.
Many of the games are multi-stage and expansive, which I appreciated. Circling back to the sandwich task, some ingredients need to be cooked – and you’ll have to turn on the stove burners to do so. Once you’ve made your sandwich, Greg, the Taskmaster will scrutinize the result. One slice of bread? He’ll go on a tirade about open-face sandwiches. Wrong plate? Your score will be dinged again. Something inedible? He’ll notice.
There are also easter egg references to the show everywhere, from the tutorial onwards. Look out of windows; even the bushes and garden are filled with items and references only a Taskmaster fan would get. Do Americans think all Brits (I’m a Brit) are this whimsical? I hope so.
In another game, you’ll have to rush around the entire Taskmaster estate (a tiny home and garden) searching for dog food, but only after you’ve escaped the garage. The tasks are considered, but I wish there were more. The TV show is famous for comedians’ unusual lateral thinking and solutions that the task makers didn’t plan for. I haven’t seen those possibilities – at least not yet.
Why not mix up the codes for the safe featured in a watermelon smashing task? This would be especially useful if you’re playing with other Taskmaster fans who want to try the tasks themselves. A little bit of random number generation would work wonders. Having said that, there’s a Taskmaster VR Creative mode, where you’ll be able to craft your own levels and tasks, which could add longevity if it finds an audience.
The banter between Taskmaster and his assistant is tonally accurate, benefitting from using the voices of Greg Davies and (Little) Alex Horne, but their in-game models don’t convey the weird, awkward charm of the duo. Maybe I’m just a superfan, and my expectations were too high, but there’s something about the sound quality (with lines recorded in a booth) that pulls you out of the illusion of being on a version of the TV show.
I’m unsure if I’ll ever replay the entire game again. Fortunately, once unlocked, you can choose to play each task standalone, which is the perfect way for me to share the game with visiting friends.
If the team behind Taskmaster VR can offer some new tasks through DLC (how about replicating a task from the next TV series?), this might be more of a draw. Their time starts now.This article originally appeared on Engadget at https://www.engadget.com/gaming/taskmaster-vr-doesnt-quite-deliver-on-the-promise-of-the-tv-show-130005486.html?src=rss
The Amazon Marketplace: Empowering Sellers and Shaping Consumer Behavior
The Amazon Marketplace has emerged as a powerful force in the global economy, redefining how businesses operate and how consumers shop. Since its launch in 2000, Amazon Marketplace has grown into one of the largest online marketplaces in the world, with millions of sellers and an even larger base of customers. This platform has not only democratized e-commerce, providing opportunities for businesses of all sizes, but it has also significantly influenced consumer behavior. This article explores how the Amazon Marketplace empowers sellers and shapes consumer behavior.
Empowering Sellers: Opportunities and Challenges
The Amazon Marketplace has opened up unprecedented opportunities for sellers, from individual entrepreneurs to large corporations. One of the most significant benefits for sellers is the access to Amazon’s vast customer base. With over 300 million active users globally, Amazon provides a ready-made audience for sellers, eliminating the need for extensive marketing efforts to drive traffic to their products.
Lower Barriers to Entry
One of the most profound ways Amazon empowers sellers is by lowering the barriers to entry into the e-commerce space. Traditionally, setting up an online store required significant investment in website development, payment processing systems, and logistics. Amazon Marketplace simplifies this process by providing a platform where sellers can list their products, handle transactions, and even manage shipping through Amazon’s Fulfillment by Amazon (FBA) service.
FBA, in particular, has been a game-changer for many small and medium-sized businesses. It allows sellers to store their products in Amazon’s warehouses, where Amazon takes care of packing, shipping, and even customer service. This service not only reduces the logistical burden on sellers but also ensures that their products are eligible for Amazon Prime, which can significantly boost sales.
Global Reach
The global reach of Amazon Marketplace is another significant advantage for sellers. With Amazon’s presence in numerous countries, sellers can tap into international markets with relative ease. Amazon’s Global Selling program enables sellers to list their products in multiple countries, allowing them to expand their customer base far beyond their home market. This global reach is particularly beneficial for small businesses that may not have the resources to enter international markets independently.
Data and Analytics
Amazon provides sellers with valuable data and analytics tools that can help them optimize their listings and marketing strategies. Through the Seller Central dashboard, sellers have access to detailed reports on sales, customer behavior, and advertising performance. This data-driven approach allows sellers to make informed decisions about pricing, inventory management, and advertising, ultimately leading to better business outcomes.
Challenges for Sellers
However, selling on Amazon is not without its challenges. The competition on the platform is fierce, with millions of sellers vying for the attention of customers. To stand out, sellers must invest in optimizing their product listings, managing reviews, and running targeted advertising campaigns. Additionally, Amazon’s fee structure, which includes referral fees, FBA fees, and other charges, can eat into sellers’ profit margins, especially for those selling low-margin products.
Moreover, Amazon’s control over the marketplace means that sellers are subject to its policies and regulations. This can be a double-edged sword; while Amazon’s strict guidelines help maintain a level of quality and trust on the platform, they can also be restrictive for sellers. Policy changes, such as adjustments to fee structures or new regulations regarding product listings, can have a significant impact on sellers’ businesses.
Shaping Consumer Behavior: Convenience and Choice
The Amazon Marketplace has not only empowered sellers but also transformed consumer behavior in profound ways. The platform has become synonymous with convenience, choice, and competitive pricing, which are key drivers of consumer decisions.
Convenience and Speed
One of the most significant impacts of Amazon on consumer behavior is the expectation of convenience and speed. Amazon’s streamlined shopping experience, coupled with services like Amazon Prime, has set a new standard for online shopping. Consumers now expect fast, often same-day, delivery, easy returns, and a seamless shopping experience across devices. This has raised the bar for other e-commerce platforms and even brick-and-mortar stores, which have had to adapt to meet these heightened expectations.
The convenience offered by Amazon extends beyond just delivery speed. Features like one-click purchasing, personalized recommendations, and a user-friendly mobile app have made shopping on Amazon almost effortless. This ease of use has contributed to the platform becoming the go-to destination for many consumers, particularly for everyday purchases.
Broad Product Selection
Amazon’s vast selection of products is another factor that has shaped consumer behavior. The marketplace offers a seemingly endless array of products across virtually every category, from electronics to groceries. This extensive selection is possible because of the millions of third-party sellers who list their products on the platform, alongside Amazon’s own offerings.
This breadth of choice has shifted consumer expectations, leading to a preference for platforms that offer a wide variety of options. Consumers are now less willing to visit multiple websites or stores to find what they need, preferring the convenience of one-stop shopping. This trend has also put pressure on traditional retailers to expand their product offerings and improve their online shopping experiences.
Price Sensitivity and Competitive Pricing
Amazon’s pricing strategies have also influenced consumer behavior, making customers more price-sensitive. The platform’s dynamic pricing model, where prices can change frequently based on factors like demand and competition, encourages consumers to compare prices and seek out the best deals. Additionally, features like Amazon’s price tracking tools and the ability to view historical prices have made consumers more aware of price fluctuations and more likely to wait for discounts before making a purchase.
This increased price sensitivity has impacted the broader retail landscape, forcing competitors to adopt more aggressive pricing strategies to stay competitive. It has also led to the rise of price comparison tools and apps, further empowering consumers to find the best deals.
The Role of Reviews and Ratings
Amazon’s review system is another key factor influencing consumer behavior. Customer reviews and ratings have become a critical component of the decision-making process for many shoppers. Positive reviews can significantly boost a product’s visibility and sales, while negative reviews can deter potential buyers. This has led to a culture where consumers rely heavily on the experiences of others to guide their purchasing decisions.
The importance of reviews has also created a new challenge for sellers, who must actively manage their reputation on the platform. This has given rise to practices like review solicitation and even, unfortunately, fake reviews. However, Amazon has taken steps to combat these practices, implementing stricter policies and algorithms to detect and remove fraudulent reviews.
Conclusion
The Amazon Marketplace has had a profound impact on both sellers and consumers, reshaping the e-commerce landscape in the process. By empowering sellers with access to a global customer base, powerful data tools, and logistical support, Amazon has lowered the barriers to entry for businesses of all sizes. At the same time, the platform has transformed consumer behavior, setting new standards for convenience, choice, and pricing.
As Amazon continues to evolve, its influence on the global economy and consumer culture will likely only grow. For sellers, the challenge will be to navigate the complexities of the platform and find ways to stand out in an increasingly crowded marketplace. For consumers, the Amazon Marketplace will continue to be a driving force behind the expectations and behaviors that define the future of shopping.
