With the new Pixel 9, Google is continuing its push for more AI-powered features while also developing a more durable design and addressing one of my longest-running requests: the addition of a more compact Pro model.
The new Pixel 9 family
Unlike previous generations, the Pixel 9 line will now be divided across three handsets. There’s the base Pixel 9 which features a 6.3-inch screen, the 6.8-inch Pixel 9 Pro XL and the newest member of the family: the Pixel 9 Pro, which has all the same features as the Pro XL but in a smaller chassis with a 6.3-inch screen. In essence, the P9 Pro is for everyone who always wanted the extra telephoto camera you got on previous top-tier Google phones, but without the need to upgrade to a physically larger device.
The standard Pixel 9 will be available in four colors: obsidian, porcelain, wintergreen and peony.
All three models are powered by Google’s latest Tensor G4 chip. However, when compared to the regular Pixel 9, while it has the same size screen, the P9 Pro’s display sports a slightly higher resolution (1,280 x 2856 versus 1,080 x 2,424) and better peak brightness (3,000 nits vs 2,700 nits). It also gets more storage size options (up to 1TB) and 16GB of RAM instead of 12GB like on the base model. However, both the Pixel 9 and Pixel 9 Pro feature the same 4,700 mAh batteries, so longevity should be quite comparable.
Updated styling
Now that we got that out of the way, we can look at the line’s updated design. Every model features Gorilla Glass Victus 2 in front and back along with a boxier frame that Google claims is twice as durable as the previous generation. There are also a few small cosmetic differences such as a different color options (the most notable is peony on the Pixel 9 and rose quartz on the Pro and Pro XL) and a matte satin finish on the base model versus a shiny, polished treatment for the more expensive Pro phones.
From the front, it almost looks like Google is stealing a page out of Apple’s playbook, as both the Pixel 9 and iPhone 14 have similar silhouettes with flat sides and rounded corners. But everything changes when you flip the phone around. Gone is the camera bar that recent Pixels had become known for and in its place is a tall pill-shaped module that looks kind of like a visor. It’s almost like what an Among Us character would look like if you made one into a phone.
For 2024, Google’s top-tier phone will be split into two models: the 6.3-inch Pixel 9 Pro (left) and the 6.8-inch Pixel 9 Pro XL (right).
But more importantly, Google has upgraded the Pixel 9 line’s camera sensors with a new 50-MP main camera, a 48-MP ultra-wide that can also shoot macros and, for the Pro and Pro XL, a third 48-MP cam with a 5x telephoto zoom. Unfortunately, it was hard to get a good sense of how much image quality has improved during my short hands-on session, but I’d argue the biggest improvements are some of Google’s new camera features anyway.
This includes the debut of Zoom Enhance, which was originally teased back during the launch of the Pixel 8 but hadn’t been officially released until now. It takes soft blurry images and uses AI to increase both detail and sharpness. But the most impressive thing is that it seems to deliver on the TV show magic from series like CSI, where you can just press a button and suddenly a blurry pic becomes clear as day.
New software and camera features
In Google’s Magic Editor, there are two additions called Autoframe and Reimagine. The former relies on machine learning to analyze existing shots and recompose them to better highlight the subject or their surroundings while filling in the blanks similar to how the Content-Aware Fill tool works in Photoshop. Meanwhile, the latter can add new elements to a photo (it works best on foregrounds and backgrounds) simply by typing something in the prompt box. During our session, I replaced a road with a raging river with surprisingly good results.
There’s also the Add Me tool, which uses augmented reality guides to help you shoot two group shots with different people holding the phone before merging everything together. This means that everyone can be in the final image without needing to ask a stranger for help. And as an expansion of last year’s Video Boost tool, you can now shoot videos with up to 20x zoom or clips with up to 8K resolution.
But perhaps the most intriguing new software is two new exclusive standalone apps: Pixel Screenshots and Pixel Studio. Pixel Screenshots is very straightforward as it uses AI to analyze and search through all your saved screenshots so that you can easily retrieve information like reservations, things mentioned in a text or anything else. That said, unlike Microsoft’s Recall feature in Windows 11, the Pixel 9 doesn’t create screenshots and save screenshots automatically, you have to do that on your own. This potentially sidesteps some of the more pressing security concerns, especially as everything in the Pixel Screenshots app happens on device.
The new Pixel Screenshots app on the Pixel 9 uses on-device AI to help search and organize all your screencaps.
Alternatively, for people who want to create brand new images, the Pixel Studio app uses AI to generate pretty much anything you can think of. You can even make custom stickers with your friends’ faces and combine them with other materials to create things like invitations.
Elsewhere, the Pixel Weather app features new AI-generated summaries of the day’s conditions, while updates to Clear Calling and the new Call Notes feature allow you to better hear and transcribe what’s being said. Finally, for more adventurous folk, Google’s Satellite SOS feature will allow you to text emergency services for help even when your phone doesn’t have a cellular or Wi-Fi connection. The service will be free for the first two years, though it remains to be seen how much it will cost after that.
Early impressions
All in all, the new Pixel 9 family isn’t a major departure from last year’s phones. That said, I think Google’s revamped designs look great and there are a ton of individual features and tools that seem quite powerful. So even if you might not have plans for all of them, stuff like Satellite SOS, Add Me or the Pixel Studio could make or break certain situations. Then you combine that best-in-class image quality, great screens with top-notch brightness. But the biggest ongoing development is how Google continues to build out its library of class-leading software and services. The Pixel is already home to powerful features like the Pixel Recorder, Call Screener and more, and now it’s getting support for Satellite SOS plus apps like the Pixel Studio, which is essentially a self-contained alternative to services like Midjourney. Year by year, it feels like Google is continuing to grow its lead in AI and software.
The standard Pixel 9 starts at $799 and will be available in four colors: obsidian, porcelain, wintergreen and peony. The Pixel 9 Pro and 9 Pro XL start at $999 and $1,099 respectively, and will be available in obsidian, porcelain, hazel and rose quartz. Pre-orders go live today with official sales beginning on August 22.
Catch up on all the news from Google’s Pixel 9 launch event right here!
This article originally appeared on Engadget at https://www.engadget.com/mobile/smartphones/google-pixel-9-and-9-pro-hands-on-a-smart-evolution-and-a-smaller-pro-model-170015733.html?src=rss With the new Pixel 9, Google is continuing its push for more AI-powered features while also developing a more durable design and addressing one of my longest-running requests: the addition of a more compact Pro model.
The new Pixel 9 family
Unlike previous generations, the Pixel 9 line will now be divided across three handsets. There’s the base Pixel 9 which features a 6.3-inch screen, the 6.8-inch Pixel 9 Pro XL and the newest member of the family: the Pixel 9 Pro, which has all the same features as the Pro XL but in a smaller chassis with a 6.3-inch screen. In essence, the P9 Pro is for everyone who always wanted the extra telephoto camera you got on previous top-tier Google phones, but without the need to upgrade to a physically larger device.
The standard Pixel 9 will be available in four colors: obsidian, porcelain, wintergreen and peony.
Photo by Sam Rutherford/Engadget
All three models are powered by Google’s latest Tensor G4 chip. However, when compared to the regular Pixel 9, while it has the same size screen, the P9 Pro’s display sports a slightly higher resolution (1,280 x 2856 versus 1,080 x 2,424) and better peak brightness (3,000 nits vs 2,700 nits). It also gets more storage size options (up to 1TB) and 16GB of RAM instead of 12GB like on the base model. However, both the Pixel 9 and Pixel 9 Pro feature the same 4,700 mAh batteries, so longevity should be quite comparable.
Updated styling
Now that we got that out of the way, we can look at the line’s updated design. Every model features Gorilla Glass Victus 2 in front and back along with a boxier frame that Google claims is twice as durable as the previous generation. There are also a few small cosmetic differences such as a different color options (the most notable is peony on the Pixel 9 and rose quartz on the Pro and Pro XL) and a matte satin finish on the base model versus a shiny, polished treatment for the more expensive Pro phones.
From the front, it almost looks like Google is stealing a page out of Apple’s playbook, as both the Pixel 9 and iPhone 14 have similar silhouettes with flat sides and rounded corners. But everything changes when you flip the phone around. Gone is the camera bar that recent Pixels had become known for and in its place is a tall pill-shaped module that looks kind of like a visor. It’s almost like what an Among Us character would look like if you made one into a phone.
For 2024, Google’s top-tier phone will be split into two models: the 6.3-inch Pixel 9 Pro (left) and the 6.8-inch Pixel 9 Pro XL (right).
Photo by Sam Rutherford/Engadget
But more importantly, Google has upgraded the Pixel 9 line’s camera sensors with a new 50-MP main camera, a 48-MP ultra-wide that can also shoot macros and, for the Pro and Pro XL, a third 48-MP cam with a 5x telephoto zoom. Unfortunately, it was hard to get a good sense of how much image quality has improved during my short hands-on session, but I’d argue the biggest improvements are some of Google’s new camera features anyway.
This includes the debut of Zoom Enhance, which was originally teased back during the launch of the Pixel 8 but hadn’t been officially released until now. It takes soft blurry images and uses AI to increase both detail and sharpness. But the most impressive thing is that it seems to deliver on the TV show magic from series like CSI, where you can just press a button and suddenly a blurry pic becomes clear as day.
New software and camera features
In Google’s Magic Editor, there are two additions called Autoframe and Reimagine. The former relies on machine learning to analyze existing shots and recompose them to better highlight the subject or their surroundings while filling in the blanks similar to how the Content-Aware Fill tool works in Photoshop. Meanwhile, the latter can add new elements to a photo (it works best on foregrounds and backgrounds) simply by typing something in the prompt box. During our session, I replaced a road with a raging river with surprisingly good results.
There’s also the Add Me tool, which uses augmented reality guides to help you shoot two group shots with different people holding the phone before merging everything together. This means that everyone can be in the final image without needing to ask a stranger for help. And as an expansion of last year’s Video Boost tool, you can now shoot videos with up to 20x zoom or clips with up to 8K resolution.
But perhaps the most intriguing new software is two new exclusive standalone apps: Pixel Screenshots and Pixel Studio. Pixel Screenshots is very straightforward as it uses AI to analyze and search through all your saved screenshots so that you can easily retrieve information like reservations, things mentioned in a text or anything else. That said, unlike Microsoft’s Recall feature in Windows 11, the Pixel 9 doesn’t create screenshots and save screenshots automatically, you have to do that on your own. This potentially sidesteps some of the more pressing security concerns, especially as everything in the Pixel Screenshots app happens on device.
The new Pixel Screenshots app on the Pixel 9 uses on-device AI to help search and organize all your screencaps.
Photo by Sam Rutherford/Engadget
Alternatively, for people who want to create brand new images, the Pixel Studio app uses AI to generate pretty much anything you can think of. You can even make custom stickers with your friends’ faces and combine them with other materials to create things like invitations.
Elsewhere, the Pixel Weather app features new AI-generated summaries of the day’s conditions, while updates to Clear Calling and the new Call Notes feature allow you to better hear and transcribe what’s being said. Finally, for more adventurous folk, Google’s Satellite SOS feature will allow you to text emergency services for help even when your phone doesn’t have a cellular or Wi-Fi connection. The service will be free for the first two years, though it remains to be seen how much it will cost after that.
Early impressions
Photo by Sam Rutherford/Engadget
All in all, the new Pixel 9 family isn’t a major departure from last year’s phones. That said, I think Google’s revamped designs look great and there are a ton of individual features and tools that seem quite powerful. So even if you might not have plans for all of them, stuff like Satellite SOS, Add Me or the Pixel Studio could make or break certain situations. Then you combine that best-in-class image quality, great screens with top-notch brightness. But the biggest ongoing development is how Google continues to build out its library of class-leading software and services. The Pixel is already home to powerful features like the Pixel Recorder, Call Screener and more, and now it’s getting support for Satellite SOS plus apps like the Pixel Studio, which is essentially a self-contained alternative to services like Midjourney. Year by year, it feels like Google is continuing to grow its lead in AI and software.
The standard Pixel 9 starts at $799 and will be available in four colors: obsidian, porcelain, wintergreen and peony. The Pixel 9 Pro and 9 Pro XL start at $999 and $1,099 respectively, and will be available in obsidian, porcelain, hazel and rose quartz. Pre-orders go live today with official sales beginning on August 22.
Catch up on all the news from Google’s Pixel 9 launch event right here!
This article originally appeared on Engadget at https://www.engadget.com/mobile/smartphones/google-pixel-9-and-9-pro-hands-on-a-smart-evolution-and-a-smaller-pro-model-170015733.html?src=rssÂ
The Amazon Marketplace: Empowering Sellers and Shaping Consumer Behavior
The Amazon Marketplace has emerged as a powerful force in the global economy, redefining how businesses operate and how consumers shop. Since its launch in 2000, Amazon Marketplace has grown into one of the largest online marketplaces in the world, with millions of sellers and an even larger base of customers. This platform has not only democratized e-commerce, providing opportunities for businesses of all sizes, but it has also significantly influenced consumer behavior. This article explores how the Amazon Marketplace empowers sellers and shapes consumer behavior.
Empowering Sellers: Opportunities and Challenges
The Amazon Marketplace has opened up unprecedented opportunities for sellers, from individual entrepreneurs to large corporations. One of the most significant benefits for sellers is the access to Amazon’s vast customer base. With over 300 million active users globally, Amazon provides a ready-made audience for sellers, eliminating the need for extensive marketing efforts to drive traffic to their products.
Lower Barriers to Entry
One of the most profound ways Amazon empowers sellers is by lowering the barriers to entry into the e-commerce space. Traditionally, setting up an online store required significant investment in website development, payment processing systems, and logistics. Amazon Marketplace simplifies this process by providing a platform where sellers can list their products, handle transactions, and even manage shipping through Amazon’s Fulfillment by Amazon (FBA) service.
FBA, in particular, has been a game-changer for many small and medium-sized businesses. It allows sellers to store their products in Amazon’s warehouses, where Amazon takes care of packing, shipping, and even customer service. This service not only reduces the logistical burden on sellers but also ensures that their products are eligible for Amazon Prime, which can significantly boost sales.
Global Reach
The global reach of Amazon Marketplace is another significant advantage for sellers. With Amazon’s presence in numerous countries, sellers can tap into international markets with relative ease. Amazon’s Global Selling program enables sellers to list their products in multiple countries, allowing them to expand their customer base far beyond their home market. This global reach is particularly beneficial for small businesses that may not have the resources to enter international markets independently.
Data and Analytics
Amazon provides sellers with valuable data and analytics tools that can help them optimize their listings and marketing strategies. Through the Seller Central dashboard, sellers have access to detailed reports on sales, customer behavior, and advertising performance. This data-driven approach allows sellers to make informed decisions about pricing, inventory management, and advertising, ultimately leading to better business outcomes.
Challenges for Sellers
However, selling on Amazon is not without its challenges. The competition on the platform is fierce, with millions of sellers vying for the attention of customers. To stand out, sellers must invest in optimizing their product listings, managing reviews, and running targeted advertising campaigns. Additionally, Amazon’s fee structure, which includes referral fees, FBA fees, and other charges, can eat into sellers’ profit margins, especially for those selling low-margin products.
Moreover, Amazon’s control over the marketplace means that sellers are subject to its policies and regulations. This can be a double-edged sword; while Amazon’s strict guidelines help maintain a level of quality and trust on the platform, they can also be restrictive for sellers. Policy changes, such as adjustments to fee structures or new regulations regarding product listings, can have a significant impact on sellers’ businesses.
Shaping Consumer Behavior: Convenience and Choice
The Amazon Marketplace has not only empowered sellers but also transformed consumer behavior in profound ways. The platform has become synonymous with convenience, choice, and competitive pricing, which are key drivers of consumer decisions.
Convenience and Speed
One of the most significant impacts of Amazon on consumer behavior is the expectation of convenience and speed. Amazon’s streamlined shopping experience, coupled with services like Amazon Prime, has set a new standard for online shopping. Consumers now expect fast, often same-day, delivery, easy returns, and a seamless shopping experience across devices. This has raised the bar for other e-commerce platforms and even brick-and-mortar stores, which have had to adapt to meet these heightened expectations.
The convenience offered by Amazon extends beyond just delivery speed. Features like one-click purchasing, personalized recommendations, and a user-friendly mobile app have made shopping on Amazon almost effortless. This ease of use has contributed to the platform becoming the go-to destination for many consumers, particularly for everyday purchases.
Broad Product Selection
Amazon’s vast selection of products is another factor that has shaped consumer behavior. The marketplace offers a seemingly endless array of products across virtually every category, from electronics to groceries. This extensive selection is possible because of the millions of third-party sellers who list their products on the platform, alongside Amazon’s own offerings.
This breadth of choice has shifted consumer expectations, leading to a preference for platforms that offer a wide variety of options. Consumers are now less willing to visit multiple websites or stores to find what they need, preferring the convenience of one-stop shopping. This trend has also put pressure on traditional retailers to expand their product offerings and improve their online shopping experiences.
Price Sensitivity and Competitive Pricing
Amazon’s pricing strategies have also influenced consumer behavior, making customers more price-sensitive. The platform’s dynamic pricing model, where prices can change frequently based on factors like demand and competition, encourages consumers to compare prices and seek out the best deals. Additionally, features like Amazon’s price tracking tools and the ability to view historical prices have made consumers more aware of price fluctuations and more likely to wait for discounts before making a purchase.
This increased price sensitivity has impacted the broader retail landscape, forcing competitors to adopt more aggressive pricing strategies to stay competitive. It has also led to the rise of price comparison tools and apps, further empowering consumers to find the best deals.
The Role of Reviews and Ratings
Amazon’s review system is another key factor influencing consumer behavior. Customer reviews and ratings have become a critical component of the decision-making process for many shoppers. Positive reviews can significantly boost a product’s visibility and sales, while negative reviews can deter potential buyers. This has led to a culture where consumers rely heavily on the experiences of others to guide their purchasing decisions.
The importance of reviews has also created a new challenge for sellers, who must actively manage their reputation on the platform. This has given rise to practices like review solicitation and even, unfortunately, fake reviews. However, Amazon has taken steps to combat these practices, implementing stricter policies and algorithms to detect and remove fraudulent reviews.
Conclusion
The Amazon Marketplace has had a profound impact on both sellers and consumers, reshaping the e-commerce landscape in the process. By empowering sellers with access to a global customer base, powerful data tools, and logistical support, Amazon has lowered the barriers to entry for businesses of all sizes. At the same time, the platform has transformed consumer behavior, setting new standards for convenience, choice, and pricing.
As Amazon continues to evolve, its influence on the global economy and consumer culture will likely only grow. For sellers, the challenge will be to navigate the complexities of the platform and find ways to stand out in an increasingly crowded marketplace. For consumers, the Amazon Marketplace will continue to be a driving force behind the expectations and behaviors that define the future of shopping.
