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Whether you’re a digital marketing pro or an eCommerce business owner who is constantly working to get your name in front of your target market, it’s important to stay on top of the ever-changing trends…
Why eCommerce Video Marketing? Many brands use eCommerce video ads to build trust, spread the word about their services, and build a wider customer base. In fact, experts say 50% of people look for videos…
Shopify reports that 82% of smartphone users consult their devices when making an in-store purchase. Add in the number of sales made exclusively on mobile devices and the importance of mobile optimization becomes unavoidable. The…
To be the best, you have to use the best, and understanding and leveraging the best SEO tools is essential for a successful eCommerce SEO strategy. From legacy eCommerce SEO tools to industry disruptors, we’ve outlined some…
eCommerce PPC Advertising Platforms You Need From social media platforms like Facebook, Instagram, Twitter, TikTok and YouTube to Google Shopping, there are a ton of ways to increase reach, visibility and brand awareness while growing…
Choosing the correct Shopify payment gateway is a decision that eCommerce retailers should not take lightly. This decision affects the customer experience as well as profit margins. Each payment gateway has its own series of…
Though trends come and go, some trends stick around. And when you don’t keep up with the competition, you’re sure to be left behind. 1. Storytelling With Infographics It has become almost mandatory for businesses…
Organic traffic is critical to a successful marketing strategy, but your SEO efforts alone aren’t always enough to drive results. Supplementing with eCommerce ads helps increase your site traffic, click-through rates and conversions. In this…
With frequent algorithm changes, new search engine feature updates and conflicting advice, many e-tailers are unsure of where to start with an eCommerce SEO strategy. That’s why we’re pulling back the curtain on a few…
According to Pew Research, 68% of adults in the United States use Facebook—and many users are likely a part of your target market. Using Facebook ads can drive brand recognition, customer acquisition, and conversions can…
