[PRESS RELEASE – Singapore, Singapore, September 20th, 2024]
Mantle’s flagship game, Catizen, officially launched its token, $CATI, on multiple exchanges today, including Binance, OKX, Bybit, Gate.io, and Bitget. As the most profitable mini-game on Telegram, Catizen seamlessly integrates Telegram with The Open Network / TON (L1) and Mantle Network (L2). $CATI, as the universal token of the Catizen ecosystem, is issued on both the TON and Mantle. It can be used in the mini-app center and open tasks, providing users with the opportunity to participate in the Launchpool “Stake to Earn,” further promoting the development of the entire gaming ecosystem.
The $CATI token will exist in a parallel relationship on TON and Mantle, with a maximum supply of 1 billion tokens on each. However, the actual total supply will remain at 1 billion across the two blockchains through a locking mechanism. Currently, cross-chain transfers of $CATI can be done through Bybit exchange. The balance between the two chains is maintained through mutual locking contracts. For example, if Catizen airdrops 10 million $CATI to Mantle game users, 990 million $CATI of the 1 billion on Mantle Network will enter the locking contract, while 10 million $CATI of the 1 billion on TON will enter the locking contract to ensure that the total circulation on both chains remains capped at 1 billion.
Since receiving Mantle EcoFund’s major investment in February 2023, Catizen, developed by Pluto Studio, has skyrocketed in popularity, becoming one of the most successful blockchain games globally, with over 36 million players. Catizen’s success can be reflected in the following impressive metrics:
Over $30 million in revenue generated within just 6 months
Over 7 million Daily Active Users (DAU)
3 million on-chain users, with over 600,000 on the Mantle blockchain
Over 1 million paying users, with an Average Revenue per Paying User (ARPPU) of $27, totaling $27 million in revenue
More than 1 million MNT and 40 million $FISH tokens distributed as rewards exclusively to Mantle Catizen users
High-quality transactions: users bind wallets, sign contracts, and pay gas fees in MNT or TON for each transaction. More than half of the wallets hold at least $10 or more in assets
By providing exclusive benefits through the Mantle and TON, Catizen has demonstrated its unparalleled ability to onboard users into Web3 on a massive scale, leading the next wave of Web3 gaming economies.
For more information:
Catizen on Mantle statistics: https://dune.com/hashed_official/catizen-mantle
$CATI airdrop details: https://x.com/CatizenAI/status/1833554571219898749
About Mantle
Mantle Ecosystem comprises an Ethereum layer 2 (L2) — Mantle Network, a decentralized autonomous organization (DAO) — Mantle Governance, one of the largest on-chain treasuries — Mantle Treasury, and an Ether (ETH) liquid staking protocol — Mantle LSP: all built on Ethereum. Mantle token ($MNT) is the unified product and governance token of the ecosystem.
Mantle’s first core product is Mantle Network, an Ethereum L2. Mantle Network strives to be compatible with the Ethereum Virtual Machine (EVM). Mantle Network’s modular architecture separates transaction execution, data availability, and transaction finality into modules — which can be individually upgraded and adopt the latest innovations. Mantle Network is the first L2 to partner with ETH restaking protocol EigenLayer for the data availability module. By adopting a rollup architecture, Mantle Network is secured by Ethereum. As the world’s first DAO-spawned L2, Mantle Network is pioneering a vision for the mass adoption of token-governed technologies. The current mainnet version, Mantle Network Mainnet v2 Tectonic (Mantle v2 Tectonic), went live on March 15, 2024.
Mantle Network’s infrastructure is meticulously designed to handle the demands of the web3 gaming stack, enabling the creation of a connected and expansive gaming universe where assets have real value beyond a single game’s ecosystem. Closely intertwined with Mantle initiatives such as Hyperplay, Mantle Network’s ecosystem of expertise and resources facilitates a streamlined process for developers to build and deploy their gaming projects.
To support the next-generation of innovators, builders, and developers, Mantle is growing its ecosystem via Mantle Grants Program and Mantle EcoFund, a catalyzed capital pool of $200M. Mantle’s Showcase Apps program lends additional support and publicity to ecosystem projects in categories such as real world assets (RWA).
For more information, readers can please visit:
Website | X/Twitter | Devs X/Twitter | Discord | Telegram | YouTube | Blog | GitHub
About Catizen
Catizen is a revolutionary gaming bot on Telegram that seamlessly integrates the messaging app Telegram with multiple blockchains, including TON and Mantle Network. It redefines Web 3.0 experiences by enabling mobile payments with both crypto currencies and fiat currencies. By tapping into Telegram’s vast user base, Catizen aims to create a Web 3.0 traffic hub on an unprecedented scale.
Additionally, Catizen is evolving into a Mini-app Center, integrating features from launchpool platforms, such as early access to new projects, token-based activities, transaction capabilities, along with short videos and e-commerce functionalities. This innovative approach will attract and engage users through gamification and strategic Play-to-Airdrop initiatives, transforming how users access and engage with the Web 3.0 ecosystem.
For more information, readers can please visit:
X | Official Website | Telegram | Telegram Chat | Bot
The post Catizen’s $CATI Token Lists on Multiple Exchanges appeared first on CryptoPotato.
[PRESS RELEASE – Singapore, Singapore, September 20th, 2024] Mantle’s flagship game, Catizen, officially launched its token, $CATI, on multiple exchanges today, including Binance, OKX, Bybit, Gate.io, and Bitget. As the most profitable mini-game on Telegram, Catizen seamlessly integrates Telegram with The Open Network / TON (L1) and Mantle Network (L2). $CATI, as the universal token
Amazon’s journey from a modest online bookstore to the world’s largest online retailer is a narrative of innovation, disruption, and relentless ambition. Today, Amazon dominates the e-commerce landscape, setting the standard for online shopping with its vast product selection, lightning-fast delivery, and customer-centric approach. This article explores the evolution of Amazon’s leadership in online shopping, examining the key strategies, innovations, and challenges that have shaped its rise to the top.
The Early Days: From Bookstore to Everything Store
Amazon was founded by Jeff Bezos in 1994 as an online bookstore, capitalizing on the internet’s potential to reach a global audience. The decision to start with books was strategic; books were easy to ship, did not require much storage space, and had a universal appeal. From the beginning, Bezos envisioned Amazon as more than just a bookstore. His long-term goal was to create the “everything store,” a one-stop-shop where customers could find and purchase anything they needed online.
The initial success of Amazon was driven by its innovative approach to e-commerce. While traditional bookstores were limited by physical space, Amazon offered an extensive catalog of books that was virtually limitless. The company’s early focus on customer satisfaction, with features like customer reviews, personalized recommendations, and a user-friendly interface, set it apart from competitors.
By 1997, Amazon had gone public, and its rapid growth continued. The company began to expand its product offerings beyond books, gradually adding categories like music, electronics, and toys. This diversification was essential to Amazon’s strategy of becoming the go-to online retailer for all consumer needs. The company’s ability to offer a wide range of products, combined with its commitment to customer service, established it as a leader in online shopping.
Innovation and Expansion: The Prime Revolution
One of the most significant milestones in Amazon’s evolution was the launch of Amazon Prime in 2005. For an annual fee, Prime members received free two-day shipping on eligible purchases, a proposition that was revolutionary at the time. The introduction of Prime was a game-changer, transforming customer expectations and further solidifying Amazon’s leadership in online shopping.
Prime was more than just a shipping service; it was a strategic move to create customer loyalty. The subscription model incentivized customers to make Amazon their default shopping destination, as the more they used Prime, the more value they received. Over time, Amazon expanded the benefits of Prime to include streaming video and music, exclusive deals, and other perks, making it an indispensable service for millions of customers.
The success of Prime can be measured by its membership numbers, which have grown exponentially over the years. As of 2024, Amazon Prime has over 200 million members worldwide, a testament to the value it offers. The Prime membership model has been so successful that it has influenced the broader retail industry, with many competitors launching their own subscription services in response.
The Technology Edge: Fulfillment and Logistics
Amazon’s dominance in online shopping is not just a result of its vast product selection and customer-centric approach; it is also rooted in its technological prowess. The company has invested heavily in building a state-of-the-art fulfillment and logistics network, which has been a critical factor in its ability to offer fast, reliable delivery to customers.
Amazon’s fulfillment centers, which are strategically located around the world, are marvels of automation and efficiency. These facilities use advanced robotics, artificial intelligence, and data analytics to manage inventory, process orders, and ship products with unparalleled speed. The company’s ability to deliver products quickly and accurately is a key reason why customers choose Amazon over other online retailers.
In addition to its fulfillment centers, Amazon has developed a vast logistics network that includes its own fleet of planes, trucks, and delivery vehicles. The company’s investment in logistics has allowed it to reduce its reliance on third-party carriers like UPS and FedEx, giving it greater control over the delivery process. This vertical integration has enabled Amazon to offer services like same-day and next-day delivery, further enhancing its competitive advantage.
Moreover, Amazon’s logistics innovations extend beyond its own operations. The company’s delivery service partner (DSP) program has created opportunities for small businesses to operate delivery routes for Amazon, while its crowd-sourced delivery platform, Amazon Flex, allows individuals to deliver packages using their own vehicles. These initiatives have expanded Amazon’s delivery capacity and ensured that it can meet the growing demand for fast shipping.
Expanding the Ecosystem: Marketplace and AWS
Another key component of Amazon’s success in online shopping is its ability to create a comprehensive ecosystem that extends beyond retail. The Amazon Marketplace, launched in 2000, has been instrumental in expanding the company’s product selection and driving revenue growth. The Marketplace allows third-party sellers to list their products on Amazon’s platform, giving customers access to a wider range of goods and enabling Amazon to earn a commission on each sale.
The success of the Marketplace has been staggering. Today, over half of the products sold on Amazon are from third-party sellers, many of whom are small and medium-sized businesses. The Marketplace has also been a critical factor in Amazon’s global expansion, as it allows sellers from around the world to reach customers in different markets without the need for a physical presence.
In addition to the Marketplace, Amazon Web Services (AWS) has played a crucial role in the company’s growth and profitability. Launched in 2006, AWS offers cloud computing services to businesses, allowing them to store data, run applications, and scale their operations with ease. AWS has become the backbone of the internet, powering everything from startups to large enterprises. The revenue generated by AWS has given Amazon the financial flexibility to invest heavily in its retail operations, including its logistics network, Prime, and original content for Prime Video.
Challenges and Criticisms
While Amazon’s leadership in online shopping is undeniable, it has not been without challenges and criticisms. The company’s dominance has raised concerns about its impact on competition, with critics arguing that Amazon’s scale and market power give it an unfair advantage over smaller retailers. There have also been concerns about the treatment of workers in Amazon’s fulfillment centers, with reports of grueling conditions and low wages sparking public outcry and calls for better labor practices.
Amazon has also faced scrutiny over its impact on the environment. The company’s rapid delivery services, which require a vast logistics network, contribute to carbon emissions and environmental degradation. In response, Amazon has pledged to achieve net-zero carbon emissions by 2040 and has invested in renewable energy and electric vehicles to reduce its environmental footprint.
Despite these challenges, Amazon continues to grow and innovate, constantly pushing the boundaries of what is possible in online shopping. The company’s ability to adapt to changing consumer preferences, invest in technology, and create a seamless shopping experience has ensured its position as the leader in e-commerce.
The Future of Amazon in Online Shopping
As Amazon looks to the future, it faces both opportunities and challenges. The rise of new technologies like artificial intelligence, machine learning, and automation will continue to shape the e-commerce landscape, and Amazon is well-positioned to leverage these innovations to enhance its operations and customer experience.
The company is also likely to continue expanding its ecosystem, integrating its retail operations with other services like AWS, Prime Video, and Alexa. This integration will further entrench Amazon in the daily lives of consumers, making it even more difficult for competitors to challenge its dominance.
In conclusion, Amazon’s leadership in online shopping is the result of a relentless focus on customer satisfaction, innovation, and scale. From its early days as an online bookstore to its current status as a global e-commerce giant, Amazon has consistently pushed the boundaries of what is possible in retail. As the company continues to evolve, it will undoubtedly remain a dominant force in the world of online shopping, shaping the future of commerce for years to come.
