Environment | Labour’s Shadow Decarbonisation Minister Received Sponsorship from Gas Industry Lobbyists | Amznusa.com


Sarah Jones, Labour shadow minister for industry and decarbonisation, accepted sponsorship for a fundraising event from a public affairs company that represents BP and British Gas, DeSmog can reveal. 

Jones’s register of interests shows that she received food and drink worth £2,500 on 10 May from Beyond 2050, a pro-hydrogen PR firm that represents some of the UK’s biggest gas producers and distributors. Less than two weeks later, on 22 May, Prime Minister Rishi Sunak called a general election to be held on 4 July.

Beyond 2050’s register on the Public Affairs Board shows that, from March to May, the firm represented British Gas’s parent company Centrica, the oil and gas major BP, and the Northern Gas Networks.

Beyond 2050 describes itself as the “leading strategy and political relations agency on hydrogen”, working with “some of the UK’s most innovative hydrogen businesses and entrepreneurs”.

Given that hydrogen can be blended into gas pipelines, there has been an extensive lobbying campaign from fossil fuel companies to advocate for the switch to hydrogen – despite concerns from scientists about the green potential of the technology.

Beyond 2050 coordinated a “Hydrogen Zone” at the Labour and Conservative party conferences, and DeSmog revealed in September 2023 that the hydrogen lobby was now pivoting to Labour as the party most likely to win the next election.

Jones, who is standing for election in Croydon West in London, has expressed her support for hydrogen in the past. Speaking in the House of Commons on 11 January, she said: “We should be investing as a country in nuclear, offshore wind, onshore wind, solar, hydrogen, carbon capture and storage, and all forms of clean power that can help to cut bills and make our country energy independent.”

Labour’s manifesto also states that the party will invest in hydrogen power, if it wins the 4 July election. It says that, “Labour’s National Wealth Fund will directly invest in ports, hydrogen and industrial clusters in every corner of the country.”

Beyond 2050 is co-owned by major Conservative donor Jo Bamford, a member of the JCB construction dynasty who has extensive business interests in hydrogen. Jo Bamford has personally donated £82,000 to the Conservatives since 2019, while the wider family and JCB have donated more than £10 million to the party over the past 20 years.

Jo Bamford is the owner of Ryze Hydrogen, a firm which “transports and distributes green hydrogen… for powering our transport systems, industries and homes.” He also set up a £1 billion hydrogen investment fund, known as HYCAP, in 2021. Both are represented by Beyond 2050. 

In 2022, Labour seconded staff worth the equivalent of £18,000 from Beyond 2050. The firm’s website says that it is able to “influence… short and long term policy decisions.” It claims to have an “an unrivalled network among politicians, advisers, officials and industry” that gives the firm a “unique insight into policy decisions and how to influence them.”

Beyond 2050 says that it offers the opportunity to “build a coalition of supporters” who will support clients and their projects. This seems to include advocating for hydrogen industry funding from the government. The firm cites the Net Zero Hydrogen Fund (NZHF), launched in 2022, which deployed up to £240 million for “the development and deployment of new low carbon hydrogen production”.

“It is totally unacceptable for Labour to accept any donations from the hydrogen lobby and put their climate policies at risk of being distorted by false solutions,” Carys Boughton, Fossil Free Parliament campaigner, told DeSmog.

“It’s no secret that the hydrogen lobby is the gas lobby in disguise, pushing for hydrogen as a way to preserve its polluting business as usual. If Labour is serious about making Britain a ‘clean energy superpower’ then it needs to treat the hydrogen lobby with extreme caution, not cosy up to it.” 

Beyond 2050 and the General Election

On 20 June, Beyond 2050 hosted a webinar during which the firm assessed the party manifestos and shared its analysis of “the future of UK hydrogen policy.”

The group noted that all major parties mentioned hydrogen in their plans, with the exception of Nigel Farage’s Reform UK. Beyond 2050 founder and director Rob Dale said this cross-party support means “there should not be a huge amount of friction” in Parliament for pro-hydrogen policies. 

Dale identified himself as a Labour member who attended an event hosted by the party on 18 June. He said several Labour parliamentary candidates “have interacted with the hydrogen industry before”, including Melanie Onn, the former deputy chief executive of RenewableUK who is standing in Grimsby, the seat she lost in 2019. 

The webinar focused on frontrunner Labour’s plans for hydrogen, arguing that its manifesto suggests hydrogen is “baked into” the party’s clean energy plans. This includes its Green Hydrogen Manufacturing Fund, which plans to invest up to £500 million over the next parliament to support hydrogen infrastructure and supply chains.

The Labour Party and Beyond 2050 did not respond to DeSmog’s requests for comment. 

The post Labour’s Shadow Decarbonisation Minister Received Sponsorship from Gas Industry Lobbyists appeared first on DeSmog.

​ Sarah Jones, Labour shadow minister for industry and decarbonisation, accepted sponsorship for a fundraising event from a public affairs company that represents BP and British Gas, DeSmog can reveal.  Jones’s register of interests shows that she received food and drink worth £2,500 on 10 May from Beyond 2050, a pro-hydrogen PR firm that represents some
The post Labour’s Shadow Decarbonisation Minister Received Sponsorship from Gas Industry Lobbyists appeared first on DeSmog. Energy 

Amznusa.com: Your Ultimate Destination for Beauty Products, Viral News, and Trendy Videos

In the vast and dynamic world of the internet, few platforms manage to combine the allure of beauty products with the excitement of viral news and videos. Amznusa.com has successfully achieved this blend, emerging as a premier destination for Amazon affiliate products, especially in the cosmetics and beauty sector, while also captivating audiences with trending news and YouTube videos. This article delves into the essence of Amznusa.com, exploring its main and secondary purposes, and understanding why it has become a go-to site for a diverse audience.

The Main Purpose: A Hub for Amazon Affiliate Products, Cosmetics, and Beauty

1. The Rise of Amazon Affiliate Marketing

Affiliate marketing has revolutionized the e-commerce landscape, offering individuals and businesses a way to earn commissions by promoting products. Amazon, being one of the largest online marketplaces globally, has an extensive affiliate program that allows websites like Amznusa.com to earn a commission by recommending products. This model not only benefits the affiliate sites through earnings but also aids consumers in discovering products through trusted recommendations.

2. Specialization in Cosmetics and Beauty Products

Amznusa.com has carved a niche in the highly competitive world of cosmetics and beauty products. This specialization is evident in its curated lists of beauty products, detailed reviews, and the latest trends in the beauty industry.

a. Curated Product Lists

One of the standout features of Amznusa.com is its curated lists of beauty products. These lists are meticulously compiled to include top-rated items, new arrivals, and bestsellers from Amazon. By focusing on quality and popularity, the site ensures that users have access to the best products available. Categories such as skincare, makeup, haircare, and fragrance are well-represented, making it easy for users to find exactly what they need.

b. In-Depth Reviews and Recommendations

Beyond just listing products, Amznusa.com provides in-depth reviews and recommendations. Each product review includes detailed descriptions, pros and cons, user ratings, and personal insights. This thorough analysis helps users make informed decisions, knowing the strengths and weaknesses of each product before making a purchase.

c. Trends and Innovations in Beauty

Keeping up with the ever-evolving beauty industry, Amznusa.com also highlights the latest trends and innovations. From groundbreaking skincare ingredients to the newest makeup techniques, the site offers readers a window into what’s hot in the beauty world. This focus on trends not only keeps the content fresh and relevant but also positions the site as a thought leader in the beauty industry.

3. User Engagement and Community Building

Amznusa.com understands the importance of community in the digital age. It actively fosters user engagement through interactive features, social media integration, and user-generated content.

a. Interactive Features

Features such as comment sections, rating systems, and forums allow users to share their experiences and opinions. This interactivity creates a sense of community, where users can learn from each other and engage in discussions about their favorite beauty products.

b. Social Media Integration

The integration of social media platforms enables Amznusa.com to reach a broader audience and engage with users on their preferred channels. By sharing content on platforms like Instagram, Facebook, and Twitter, the site not only increases its visibility but also encourages social sharing and interaction.

c. User-Generated Content

Amznusa.com also encourages users to contribute content, whether it’s through reviews, tutorials, or beauty tips. This user-generated content adds authenticity and diversity to the site, as real users share their genuine experiences and insights.

The Secondary Purpose: Trending News and Viral YouTube Videos

1. The Appeal of Trending News

In addition to its primary focus on beauty products, Amznusa.com offers a wide range of trending news articles. This secondary purpose adds an element of excitement and variety, attracting users who are interested in current events and viral stories.

a. Wide Range of Topics

The news section covers a wide range of topics, from celebrity gossip and entertainment news to health, technology, and lifestyle updates. This diversity ensures that there is something for everyone, regardless of their interests.

b. Real-Time Updates

Amznusa.com prides itself on providing real-time updates on the latest news. By staying on top of current events, the site ensures that users are always informed about what’s happening in the world. This commitment to timely updates enhances the site’s credibility and reliability.

c. In-Depth Analysis

Beyond just reporting the news, Amznusa.com offers in-depth analysis and commentary. This added layer of insight helps readers understand the implications of news stories and engage with the content on a deeper level.

2. The Power of Viral YouTube Videos

YouTube has become a powerhouse of content, with millions of videos uploaded daily. Amznusa.com taps into this vast resource by featuring viral YouTube videos that captivate and entertain its audience.

a. Curated Video Content

The site curates a selection of the most popular and trending YouTube videos, ensuring that users have access to the best content. Whether it’s a hilarious meme, a heartwarming story, or a thought-provoking documentary, Amznusa.com’s video section has something for everyone.

b. Embedding and Commentary

Each video is embedded directly on the site, accompanied by commentary and context. This approach not only makes it easy for users to watch the videos but also provides background information and insights that enhance the viewing experience.

c. Encouraging User Interaction

Just like with its beauty product reviews, Amznusa.com encourages user interaction with its video content. Users can comment on videos, share their thoughts, and discuss their favorite clips. This interactivity creates a vibrant community of video enthusiasts who enjoy sharing and discovering new content.

3. Balancing Beauty Content with News and Videos

The seamless integration of beauty content with trending news and viral videos sets Amznusa.com apart from other affiliate sites. This balance ensures that users have a well-rounded experience, with plenty of variety to keep them engaged.

a. Strategic Content Placement

Content on Amznusa.com is strategically placed to ensure a smooth user experience. Beauty products, news articles, and videos are organized in a way that makes it easy for users to navigate and find what they’re looking for.

b. Consistent Updates

Regular updates across all content categories keep the site fresh and relevant. Whether it’s a new beauty product launch, a breaking news story, or the latest viral video, users can always find something new and exciting on Amznusa.com.

c. Audience Insights and Analytics

By leveraging audience insights and analytics, Amznusa.com continuously refines its content strategy. Understanding what resonates with users allows the site to tailor its offerings and provide a personalized experience that keeps users coming back.

The Future of Amznusa.com

1. Expansion of Product Offerings

As Amznusa.com continues to grow, there are plans to expand its product offerings beyond cosmetics and beauty. This expansion could include other popular categories on Amazon, such as fashion, electronics, and home goods. By broadening its product range, the site can attract an even wider audience.

2. Enhanced User Experience

Investing in technology and design will be key to enhancing the user experience on Amznusa.com. Features such as personalized recommendations, advanced search functionality, and mobile optimization will ensure that users have a seamless and enjoyable experience on the site.

3. Increased Focus on Video Content

Given the popularity of video content, Amznusa.com plans to increase its focus on this area. This could involve collaborations with popular YouTubers, the creation of original video content, and the introduction of live streaming features. By embracing the power of video, the site can engage users in new and exciting ways.

4. Strengthening Community Engagement

Building a strong community remains a priority for Amznusa.com. Initiatives such as loyalty programs, exclusive content, and community events will help foster a sense of belonging and loyalty among users. Engaging with the community through social media and other channels will also be crucial in maintaining a strong connection with the audience.

5. Leveraging Data and Analytics

Leveraging data and analytics will play a critical role in the future success of Amznusa.com. By analyzing user behavior and preferences, the site can continuously refine its content and product recommendations. This data-driven approach will ensure that Amznusa.com remains responsive to user needs and ahead of industry trends.

6. Collaborations and Partnerships

Collaborations and partnerships with brands, influencers, and other content creators will be a key strategy for growth. These partnerships can help expand the reach of Amznusa.com, introduce new audiences to the site, and provide additional value to users through exclusive deals and content.


Amznusa.com has successfully established itself as a unique and dynamic platform that combines the allure of beauty products with the excitement of trending news and viral videos. Its focus on Amazon affiliate products, particularly in the cosmetics and beauty sector, provides users with a trusted source for high-quality recommendations. At the same time, its commitment to delivering timely news and engaging video content ensures a well-rounded and entertaining experience for its audience.

As the site continues to evolve, its dedication to user engagement, community building, and innovative content strategies will be key to its ongoing success. With plans for expansion, enhanced user experiences, and increased focus on video content, Amznusa.com is poised to remain a leading destination for beauty enthusiasts, news junkies, and video lovers alike.

In a digital landscape where content is king, Amznusa.com stands out by offering a harmonious blend of commerce and content, catering to the diverse interests of its users and creating a vibrant online community. Whether you’re looking for the latest beauty products, staying updated on current events, or enjoying the hottest viral videos, Amznusa.com has something for everyone, making it your ultimate online destination.

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