Environment | Pathways Alliance Website Scrubbed Ahead of New Greenwashing Law | Amznusa.com


Pathways Alliance, a coalition of Canadian tar sands producers aiming to build a massive carbon capture project in Alberta, scrubbed their website of its content June 19. 

In its place is a notice indicating the organization “removed content from our website, social media and other public communications” and that they had done so in response to anticipated changes coming with Bill C-59.

C-59, officially the Fall Economic Statement Implementation Act, 2023, is an omnibus bill working its way through Canada’s parliament. According to Leah Temper of the Canadian Association of Physicians for the Environment (CAPE), the “greenwashing” amendments proposed for the Competition Act came about through a public consultation held in the spring of 2023. CAPE, along with other Canadian environmental groups such Ecojustice, Equiterre and the Quebec Environmental Law Center, worked together on the proposed greenwashing amendments over the last year and a half.

Within it is a proposed amendment to the Competition Act that would disallow deceptive marketing practices with respect to “greenwashing” claims. Specifically, any person or organization that makes a representation to the public in the form of a statement, warranty or guarantee of a product’s benefits for protecting the environment or mitigating the environmental and ecological effects of climate change that is not based on an adequate and proper test, could be considered misleading the public. 

The amendment calls for monetary penalties in such cases. The bill is set to pass this week.

Bill C-59’s proposed amendments were criticized by Alberta Premier Danielle Smith last week in a discussion about the Canadian Energy Centre — also called the energy war room — which announced its closure on June 11. Speaking at the Global Energy Show in Calgary, Smith falsely stated Bill C-59 “is trying to make it illegal to celebrate and talk about our industry” and that she wasn’t sure whether the Canadian Energy Centre would be “allowed to talk about these things,” but also that the proposed legislation granted Alberta an exemption.

The Pathways Alliance is a marketing and lobbying organization representing the country’s six largest oil sands producers: Imperial Oil, Suncor, ConocoPhillips, Cenovus, CNRL and MEG.

As previously reported by DeSmog, Canada’s competition bureau was already investigating the Pathways Alliance for alleged misleading advertising before the Bill C-59 amendments. Greenpeace Canada alleged in a complaint submitted to the Competition Bureau in March of 2023 that Pathway has made false and misleading claims. 

Pathways orchestrated a national media blitz that included a large number of advertisements placed on public transit. Ads appearing on buses, as an example, stated “our net zero plan is in motion.” DeSmog has also reported that Pathways Alliance has paid Google to advertise on greenwashing searches.

The notice left by Pathways on their website argues C-59 “will create significant uncertainty for Canadian companies that want to communicate publicly about the work they are doing to improve their environmental performance, including to address climate change.”

However, the bill’s wording clearly states that if a company wants to make environmental claims about a given product or service, it should be able to back these claims with “an adequate and proper test.” Speaking generally about a given company or organization’s environmental interests or hopes to reduce emissions would be unlikely to be considered false or misleading statements.

But some statements may be considered misleading if they could not be proven by a reasonable test. Statements that previously appeared on Pathways’ website — which are accessible via the Internet Archive — include:

Let’s clear the air

The path to net zero begins with carbon capture and storage

Carbon capture and storage, or CCS, is a key part of the Pathways Alliance plan to reduce carbon dioxide emissions from oil sands operations. It’s a proven, reliable process that is being used around the world

CCS helps address climate change by preventing CO2 created by industrial activities from entering the atmosphere, where it would otherwise contribute to the conditions that cause climate change.

There is considerable and mounting evidence that the only practical application of CCS is continued oil production, through a process called enhanced oil recovery (EOR). EOR was the first application of CCS, and was developed over 50 years ago. A recent DeSmog report revealed that some Canadian oil operations have only managed to continue operating because of CCS, and that they would have ceased operations entirely a decade ago otherwise. 

“Canadian companies who are walking their climate talk need not worry about changes to Bill C-59,” said Nola Poirier, senior researcher at Greenpeace Canada. 

“This law will merely ensure that companies do not make false environmental claims. However, the Pathways Alliance does have reason to worry. Already the Competition Bureau is investigating the Pathways Alliance to determine whether they have contravened the Competition Act by making false or misleading environmental representations,” said Poirier in a statement to DeSmog.

“For too long fossil fuel companies have been able to greenwash their products and actions. We look forward to strong laws that put an end to false environmental claims and hold companies accountable when they aren’t telling the truth.” According to one public health expert, CCS is the oil and gas industry’s equivalent of Big Tobacco’s promise of safer cigarettes from generations ago

Pathways’ statement further indicates that the organization believes it has a “key role to play in reducing environmental impacts of oil sands production including helping Canada reduce its greenhouse gas emissions, while also supporting a vibrant economy and providing Canadians with secure access to affordable energy.” 

Pathways Alliance did not immediately respond to DeSmog’s request for comment.

The post Pathways Alliance Website Scrubbed Ahead of New Greenwashing Law appeared first on DeSmog.

​ Pathways Alliance, a coalition of Canadian tar sands producers aiming to build a massive carbon capture project in Alberta, scrubbed their website of its content June 19.  In its place is a notice indicating the organization “removed content from our website, social media and other public communications” and that they had done so in response
The post Pathways Alliance Website Scrubbed Ahead of New Greenwashing Law appeared first on DeSmog. Energy 

Amznusa.com: Your Ultimate Destination for Beauty Products, Viral News, and Trendy Videos

In the vast and dynamic world of the internet, few platforms manage to combine the allure of beauty products with the excitement of viral news and videos. Amznusa.com has successfully achieved this blend, emerging as a premier destination for Amazon affiliate products, especially in the cosmetics and beauty sector, while also captivating audiences with trending news and YouTube videos. This article delves into the essence of Amznusa.com, exploring its main and secondary purposes, and understanding why it has become a go-to site for a diverse audience.

The Main Purpose: A Hub for Amazon Affiliate Products, Cosmetics, and Beauty

1. The Rise of Amazon Affiliate Marketing

Affiliate marketing has revolutionized the e-commerce landscape, offering individuals and businesses a way to earn commissions by promoting products. Amazon, being one of the largest online marketplaces globally, has an extensive affiliate program that allows websites like Amznusa.com to earn a commission by recommending products. This model not only benefits the affiliate sites through earnings but also aids consumers in discovering products through trusted recommendations.

2. Specialization in Cosmetics and Beauty Products

Amznusa.com has carved a niche in the highly competitive world of cosmetics and beauty products. This specialization is evident in its curated lists of beauty products, detailed reviews, and the latest trends in the beauty industry.

a. Curated Product Lists

One of the standout features of Amznusa.com is its curated lists of beauty products. These lists are meticulously compiled to include top-rated items, new arrivals, and bestsellers from Amazon. By focusing on quality and popularity, the site ensures that users have access to the best products available. Categories such as skincare, makeup, haircare, and fragrance are well-represented, making it easy for users to find exactly what they need.

b. In-Depth Reviews and Recommendations

Beyond just listing products, Amznusa.com provides in-depth reviews and recommendations. Each product review includes detailed descriptions, pros and cons, user ratings, and personal insights. This thorough analysis helps users make informed decisions, knowing the strengths and weaknesses of each product before making a purchase.

c. Trends and Innovations in Beauty

Keeping up with the ever-evolving beauty industry, Amznusa.com also highlights the latest trends and innovations. From groundbreaking skincare ingredients to the newest makeup techniques, the site offers readers a window into what’s hot in the beauty world. This focus on trends not only keeps the content fresh and relevant but also positions the site as a thought leader in the beauty industry.

3. User Engagement and Community Building

Amznusa.com understands the importance of community in the digital age. It actively fosters user engagement through interactive features, social media integration, and user-generated content.

a. Interactive Features

Features such as comment sections, rating systems, and forums allow users to share their experiences and opinions. This interactivity creates a sense of community, where users can learn from each other and engage in discussions about their favorite beauty products.

b. Social Media Integration

The integration of social media platforms enables Amznusa.com to reach a broader audience and engage with users on their preferred channels. By sharing content on platforms like Instagram, Facebook, and Twitter, the site not only increases its visibility but also encourages social sharing and interaction.

c. User-Generated Content

Amznusa.com also encourages users to contribute content, whether it’s through reviews, tutorials, or beauty tips. This user-generated content adds authenticity and diversity to the site, as real users share their genuine experiences and insights.

The Secondary Purpose: Trending News and Viral YouTube Videos

1. The Appeal of Trending News

In addition to its primary focus on beauty products, Amznusa.com offers a wide range of trending news articles. This secondary purpose adds an element of excitement and variety, attracting users who are interested in current events and viral stories.

a. Wide Range of Topics

The news section covers a wide range of topics, from celebrity gossip and entertainment news to health, technology, and lifestyle updates. This diversity ensures that there is something for everyone, regardless of their interests.

b. Real-Time Updates

Amznusa.com prides itself on providing real-time updates on the latest news. By staying on top of current events, the site ensures that users are always informed about what’s happening in the world. This commitment to timely updates enhances the site’s credibility and reliability.

c. In-Depth Analysis

Beyond just reporting the news, Amznusa.com offers in-depth analysis and commentary. This added layer of insight helps readers understand the implications of news stories and engage with the content on a deeper level.

2. The Power of Viral YouTube Videos

YouTube has become a powerhouse of content, with millions of videos uploaded daily. Amznusa.com taps into this vast resource by featuring viral YouTube videos that captivate and entertain its audience.

a. Curated Video Content

The site curates a selection of the most popular and trending YouTube videos, ensuring that users have access to the best content. Whether it’s a hilarious meme, a heartwarming story, or a thought-provoking documentary, Amznusa.com’s video section has something for everyone.

b. Embedding and Commentary

Each video is embedded directly on the site, accompanied by commentary and context. This approach not only makes it easy for users to watch the videos but also provides background information and insights that enhance the viewing experience.

c. Encouraging User Interaction

Just like with its beauty product reviews, Amznusa.com encourages user interaction with its video content. Users can comment on videos, share their thoughts, and discuss their favorite clips. This interactivity creates a vibrant community of video enthusiasts who enjoy sharing and discovering new content.

3. Balancing Beauty Content with News and Videos

The seamless integration of beauty content with trending news and viral videos sets Amznusa.com apart from other affiliate sites. This balance ensures that users have a well-rounded experience, with plenty of variety to keep them engaged.

a. Strategic Content Placement

Content on Amznusa.com is strategically placed to ensure a smooth user experience. Beauty products, news articles, and videos are organized in a way that makes it easy for users to navigate and find what they’re looking for.

b. Consistent Updates

Regular updates across all content categories keep the site fresh and relevant. Whether it’s a new beauty product launch, a breaking news story, or the latest viral video, users can always find something new and exciting on Amznusa.com.

c. Audience Insights and Analytics

By leveraging audience insights and analytics, Amznusa.com continuously refines its content strategy. Understanding what resonates with users allows the site to tailor its offerings and provide a personalized experience that keeps users coming back.

The Future of Amznusa.com

1. Expansion of Product Offerings

As Amznusa.com continues to grow, there are plans to expand its product offerings beyond cosmetics and beauty. This expansion could include other popular categories on Amazon, such as fashion, electronics, and home goods. By broadening its product range, the site can attract an even wider audience.

2. Enhanced User Experience

Investing in technology and design will be key to enhancing the user experience on Amznusa.com. Features such as personalized recommendations, advanced search functionality, and mobile optimization will ensure that users have a seamless and enjoyable experience on the site.

3. Increased Focus on Video Content

Given the popularity of video content, Amznusa.com plans to increase its focus on this area. This could involve collaborations with popular YouTubers, the creation of original video content, and the introduction of live streaming features. By embracing the power of video, the site can engage users in new and exciting ways.

4. Strengthening Community Engagement

Building a strong community remains a priority for Amznusa.com. Initiatives such as loyalty programs, exclusive content, and community events will help foster a sense of belonging and loyalty among users. Engaging with the community through social media and other channels will also be crucial in maintaining a strong connection with the audience.

5. Leveraging Data and Analytics

Leveraging data and analytics will play a critical role in the future success of Amznusa.com. By analyzing user behavior and preferences, the site can continuously refine its content and product recommendations. This data-driven approach will ensure that Amznusa.com remains responsive to user needs and ahead of industry trends.

6. Collaborations and Partnerships

Collaborations and partnerships with brands, influencers, and other content creators will be a key strategy for growth. These partnerships can help expand the reach of Amznusa.com, introduce new audiences to the site, and provide additional value to users through exclusive deals and content.


Amznusa.com has successfully established itself as a unique and dynamic platform that combines the allure of beauty products with the excitement of trending news and viral videos. Its focus on Amazon affiliate products, particularly in the cosmetics and beauty sector, provides users with a trusted source for high-quality recommendations. At the same time, its commitment to delivering timely news and engaging video content ensures a well-rounded and entertaining experience for its audience.

As the site continues to evolve, its dedication to user engagement, community building, and innovative content strategies will be key to its ongoing success. With plans for expansion, enhanced user experiences, and increased focus on video content, Amznusa.com is poised to remain a leading destination for beauty enthusiasts, news junkies, and video lovers alike.

In a digital landscape where content is king, Amznusa.com stands out by offering a harmonious blend of commerce and content, catering to the diverse interests of its users and creating a vibrant online community. Whether you’re looking for the latest beauty products, staying updated on current events, or enjoying the hottest viral videos, Amznusa.com has something for everyone, making it your ultimate online destination.

Leave a Reply

Your email address will not be published. Required fields are marked *

Welcome to Amznusa.com