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Fashion | ‘An absolute joy’: 10 years of Charles Jeffrey’s playful Loverboy | Amznusa.com

With Tilda Swinton and Harry Styles as fans, a brand born of east London dancefloors celebrates a grown-up milestone

At a turbulent time in the UK fashion industry, there comes some good news – one infectiously joyful brand is celebrating its 10th anniversary. Charles Jeffrey’s Loverboy, which started as a queer club night in east London and has dressed Tilda Swinton and Harry Styles, is looking back on a decade of tartan, trash, animalism, anarchy, paganism and punk.

In the opening room of the anniversary exhibition, which opened at Somerset House on Saturday, is a poster for the club night from 2015, decorated with doodled hearts; £3 before midnight, £5 after. It is a fitting memento for a retrospective of the interdisciplinary brand, the brainchild of the Glaswegian designer, illustrator and all-round creative, born out of the music and party scene of 2010s London: Jeffrey even used the funds from the monthly club night to finance his label.

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​ With Tilda Swinton and Harry Styles as fans, a brand born of east London dancefloors celebrates a grown-up milestoneAt a turbulent time in the UK fashion industry, there comes some good news – one infectiously joyful brand is celebrating its 10th anniversary. Charles Jeffrey’s Loverboy, which started as a queer club night in east London and has dressed Tilda Swinton and Harry Styles, is looking back on a decade of tartan, trash, animalism, anarchy, paganism and punk.In the opening room of the anniversary exhibition, which opened at Somerset House on Saturday, is a poster for the club night from 2015, decorated with doodled hearts; £3 before midnight, £5 after. It is a fitting memento for a retrospective of the interdisciplinary brand, the brainchild of the Glaswegian designer, illustrator and all-round creative, born out of the music and party scene of 2010s London: Jeffrey even used the funds from the monthly club night to finance his label. Continue reading… London fashion week, Fashion, Life and style, Fashion weeks, London, UK news 

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