Last year, Google released the Pixel Fold — the company’s first-ever phone with a flexible screen. But today at its latest Made By event, Google showed off a sequel. But don’t call it the Pixel Fold 2, because in addition to a revamped design featuring what’s being called the largest display of any phone on the market, it’s also getting a reworked name: the Pixel 9 Pro Fold.
Now I must say, that moniker is a real mouthful. But the idea behind it was to ensure that people know the new Fold is part of the larger Pixel 9 family. That means this latest Fold has the same Tensor G4 chip, a similar design and all the AI features as the rest of the line. Plus a few bespoke additions made just for this device.
But before we get into that, let’s start with its design, which has made a pretty big shift from its passport-shaped predecessor. This time, Google opted for more traditional dimensions with the Pro Fold sporting a 6.3-inch outside display that’s almost identical in size to what you get on the standard Pixel 9 and Pixel 9 Pro. And with a peak brightness of up to 2,700 nits for both inside and outside displays, it’s basically just as colorful and vibrant.
Then on the inside, you get a flexible screen that measures a whopping 8 inches across, beating out rivals like the Samsung Galaxy Z Fold 6 (7.6 inches), OnePlus Open (7.82 inches) and Honor Magic V3 (7.92 inches). Its technical name is the Super Actua Flex display, and it’s absolutely gorgeous. For the Pro Fold’s chassis, Google has switched to a boxier design with a new steel hinge covered by an aluminum alloy and Gorilla Glass Victus 2 in front and back.
Now I will admit I was a bit bummed out by the change in shape as I’ve really come to appreciate the original Pixel Fold’s wide front screen. However, after playing around with it, the Pro Fold’s dimensions are definitely growing on me. Plus, if you remember from my interview with Google’s design team, the purpose of the first Fold’s shorter and squattier design was to make the outside screen more usable than the long and skinny displays Samsung uses on the Z Fold line. And by using a screen that is the same size as the regular Pixel 9 on the Pro Fold, it’s clear that they’re still sticking to that mantra.
Google has also slimmed down the phone and is claiming that it’s the thinnest foldable you can buy today. That said, measuring 5.1mm thick when open or 10.5mm thick when closed, I believe it’s a touch fatter than both the Honor Magic V3 (4.4mm/9.3mm) and the Xiaomi Mix Fold 4 (4.6mm/9.5mm). That said, if we’re only talking about models available in the US, I think Google’s claim holds true.
Around back, there’s a big new camera module that holds a 48-MP main camera and a 10.8-MP telephoto cam with a 5x optical zoom, which look to be the same as what we got in last year’s phone instead of using the new sensors available on the main Pixel 9 models. But I haven’t been able to confirm that just yet. And finally, there’s a 10.5-MP ultra-wide camera.
I’ve dinged Samsung in the past for saddling the Z Fold line with cameras that aren’t quite as good as what you get on the main Galaxy S family, and it looks like Google is doing something similar to the Pro Fold, which I don’t love. But seeing as how last year’s phone offers better image quality than what you get on the new Z Fold 6, it’s not quite as big of a deal.
Naturally, there are a ton of new features and photo modes too. There’s stuff like Add Me, which uses AR guides to help you take group shots so you don’t need to ask a passerby for help. There is also a new and improved Video Boost tool that works in the dark and supports high-resolution zooms. But my favorite addition is Made You Look, which puts a fun animation on the outside screen so you can get a nice shot of your kids or anyone else who might otherwise be slightly distracted. It even uses an algorithm to detect when someone is smiling, to make the animation move, which is just a really simple but effective way to get a true candid reaction during a posed photo. Google has also finally implemented the Zoom Enhance feature it teased back during the launch of Pixel 8.
And of course, it wouldn’t be Google without a bunch of new AI features. For photos, there are a few new Magic Editor tricks like Autoframe that can recompose your shots, or Reimagine, which can replace things (typically the foreground and background of a shot) with anything you can put in the prompt box.
For more general use, there’s the Pixel Screenshots app which allows you to save screenshots and then later use AI to find specific images or more detailed stuff like concert dates. Alternatively, if you want to generate your own images from scratch, the new Pixel Studio app looks surprisingly powerful. Not only can you create subjects and backgrounds, you can also generate stickers of your friends, remove distracting objects, or put together things like party invitations using your custom artwork. There’s even a new Pixel Weather app that uses AI to write a quick summary of what’s going on that day.
But the ML-powered tools don’t stop there, because Gemini Live allows you to have more natural conversations with AIs, so you can get answers on a huge range of topics without needing to say “Hey” every time you think of a question. There are also several features I didn’t get to try such as the Pixel 9’s improved Clear Calling, Call Notes, which uses AI to create transcripts of a call, and Google’s new satellite SOS system, which lets you call for help even when you don’t have cell service. Lastly, Google has bumped up the amount of RAM in the Pixel 9 Pro Fold from 12GB to 16GB of RAM with either 256GB or 512GB of storage.
So while I’ve only had a short time with it thus far, I really like what Google is doing with the Pixel 9 Pro Fold — you know, aside from its clunky new name. In a lot of ways, Google is delivering what I wanted Samsung to do for the Z line. The Pro Fold is thinner than Z Fold 6 while also having a bigger main screen. And its cameras should be better too. Plus, thanks to Google’s lead in AI, we’re getting even more fun and useful tools for tweaking photos or remembering that cool pair of shoes you screenshotted weeks ago. Sure, Google still doesn’t have a real alternative to Dex mode or built-in stylus support. But for people who want a convertible phone with great screens, excellent cameras and powerful software, the Pixel 9 Pro Fold is looking like a great follow-up to the original. Oh, and priced at $1,800, it costs $100 less than the Z Fold 6 too.
The Pixel 9 Pro Fold is available for pre-order today with official sales beginning on September 4. It will be available in two colors: porcelain and obsidian.
Catch up on all the news from Google’s Pixel 9 launch event right here!
This article originally appeared on Engadget at https://www.engadget.com/mobile/smartphones/google-pixel-9-pro-fold-hands-on-a-clever-new-shape-and-even-bigger-displays-170058834.html?src=rss Last year, Google released the Pixel Fold — the company’s first-ever phone with a flexible screen. But today at its latest Made By event, Google showed off a sequel. But don’t call it the Pixel Fold 2, because in addition to a revamped design featuring what’s being called the largest display of any phone on the market, it’s also getting a reworked name: the Pixel 9 Pro Fold.
Now I must say, that moniker is a real mouthful. But the idea behind it was to ensure that people know the new Fold is part of the larger Pixel 9 family. That means this latest Fold has the same Tensor G4 chip, a similar design and all the AI features as the rest of the line. Plus a few bespoke additions made just for this device.
But before we get into that, let’s start with its design, which has made a pretty big shift from its passport-shaped predecessor. This time, Google opted for more traditional dimensions with the Pro Fold sporting a 6.3-inch outside display that’s almost identical in size to what you get on the standard Pixel 9 and Pixel 9 Pro. And with a peak brightness of up to 2,700 nits for both inside and outside displays, it’s basically just as colorful and vibrant.
Photo by Sam Rutherford/Engadget
Then on the inside, you get a flexible screen that measures a whopping 8 inches across, beating out rivals like the Samsung Galaxy Z Fold 6 (7.6 inches), OnePlus Open (7.82 inches) and Honor Magic V3 (7.92 inches). Its technical name is the Super Actua Flex display, and it’s absolutely gorgeous. For the Pro Fold’s chassis, Google has switched to a boxier design with a new steel hinge covered by an aluminum alloy and Gorilla Glass Victus 2 in front and back.
Now I will admit I was a bit bummed out by the change in shape as I’ve really come to appreciate the original Pixel Fold’s wide front screen. However, after playing around with it, the Pro Fold’s dimensions are definitely growing on me. Plus, if you remember from my interview with Google’s design team, the purpose of the first Fold’s shorter and squattier design was to make the outside screen more usable than the long and skinny displays Samsung uses on the Z Fold line. And by using a screen that is the same size as the regular Pixel 9 on the Pro Fold, it’s clear that they’re still sticking to that mantra.
Photo by Sam Rutherford/Engadget
Google has also slimmed down the phone and is claiming that it’s the thinnest foldable you can buy today. That said, measuring 5.1mm thick when open or 10.5mm thick when closed, I believe it’s a touch fatter than both the Honor Magic V3 (4.4mm/9.3mm) and the Xiaomi Mix Fold 4 (4.6mm/9.5mm). That said, if we’re only talking about models available in the US, I think Google’s claim holds true.
Around back, there’s a big new camera module that holds a 48-MP main camera and a 10.8-MP telephoto cam with a 5x optical zoom, which look to be the same as what we got in last year’s phone instead of using the new sensors available on the main Pixel 9 models. But I haven’t been able to confirm that just yet. And finally, there’s a 10.5-MP ultra-wide camera.
Photo by Sam Rutherford/Engadget
I’ve dinged Samsung in the past for saddling the Z Fold line with cameras that aren’t quite as good as what you get on the main Galaxy S family, and it looks like Google is doing something similar to the Pro Fold, which I don’t love. But seeing as how last year’s phone offers better image quality than what you get on the new Z Fold 6, it’s not quite as big of a deal.
Naturally, there are a ton of new features and photo modes too. There’s stuff like Add Me, which uses AR guides to help you take group shots so you don’t need to ask a passerby for help. There is also a new and improved Video Boost tool that works in the dark and supports high-resolution zooms. But my favorite addition is Made You Look, which puts a fun animation on the outside screen so you can get a nice shot of your kids or anyone else who might otherwise be slightly distracted. It even uses an algorithm to detect when someone is smiling, to make the animation move, which is just a really simple but effective way to get a true candid reaction during a posed photo. Google has also finally implemented the Zoom Enhance feature it teased back during the launch of Pixel 8.
Photo by Sam Rutherford/Engadget
And of course, it wouldn’t be Google without a bunch of new AI features. For photos, there are a few new Magic Editor tricks like Autoframe that can recompose your shots, or Reimagine, which can replace things (typically the foreground and background of a shot) with anything you can put in the prompt box.
For more general use, there’s the Pixel Screenshots app which allows you to save screenshots and then later use AI to find specific images or more detailed stuff like concert dates. Alternatively, if you want to generate your own images from scratch, the new Pixel Studio app looks surprisingly powerful. Not only can you create subjects and backgrounds, you can also generate stickers of your friends, remove distracting objects, or put together things like party invitations using your custom artwork. There’s even a new Pixel Weather app that uses AI to write a quick summary of what’s going on that day.
But the ML-powered tools don’t stop there, because Gemini Live allows you to have more natural conversations with AIs, so you can get answers on a huge range of topics without needing to say “Hey” every time you think of a question. There are also several features I didn’t get to try such as the Pixel 9’s improved Clear Calling, Call Notes, which uses AI to create transcripts of a call, and Google’s new satellite SOS system, which lets you call for help even when you don’t have cell service. Lastly, Google has bumped up the amount of RAM in the Pixel 9 Pro Fold from 12GB to 16GB of RAM with either 256GB or 512GB of storage.
So while I’ve only had a short time with it thus far, I really like what Google is doing with the Pixel 9 Pro Fold — you know, aside from its clunky new name. In a lot of ways, Google is delivering what I wanted Samsung to do for the Z line. The Pro Fold is thinner than Z Fold 6 while also having a bigger main screen. And its cameras should be better too. Plus, thanks to Google’s lead in AI, we’re getting even more fun and useful tools for tweaking photos or remembering that cool pair of shoes you screenshotted weeks ago. Sure, Google still doesn’t have a real alternative to Dex mode or built-in stylus support. But for people who want a convertible phone with great screens, excellent cameras and powerful software, the Pixel 9 Pro Fold is looking like a great follow-up to the original. Oh, and priced at $1,800, it costs $100 less than the Z Fold 6 too.
Photo by Sam Rutherford/Engadget
The Pixel 9 Pro Fold is available for pre-order today with official sales beginning on September 4. It will be available in two colors: porcelain and obsidian.
Catch up on all the news from Google’s Pixel 9 launch event right here!
This article originally appeared on Engadget at https://www.engadget.com/mobile/smartphones/google-pixel-9-pro-fold-hands-on-a-clever-new-shape-and-even-bigger-displays-170058834.html?src=rss
The Amazon Marketplace: Empowering Sellers and Shaping Consumer Behavior
The Amazon Marketplace has emerged as a powerful force in the global economy, redefining how businesses operate and how consumers shop. Since its launch in 2000, Amazon Marketplace has grown into one of the largest online marketplaces in the world, with millions of sellers and an even larger base of customers. This platform has not only democratized e-commerce, providing opportunities for businesses of all sizes, but it has also significantly influenced consumer behavior. This article explores how the Amazon Marketplace empowers sellers and shapes consumer behavior.
Empowering Sellers: Opportunities and Challenges
The Amazon Marketplace has opened up unprecedented opportunities for sellers, from individual entrepreneurs to large corporations. One of the most significant benefits for sellers is the access to Amazon’s vast customer base. With over 300 million active users globally, Amazon provides a ready-made audience for sellers, eliminating the need for extensive marketing efforts to drive traffic to their products.
Lower Barriers to Entry
One of the most profound ways Amazon empowers sellers is by lowering the barriers to entry into the e-commerce space. Traditionally, setting up an online store required significant investment in website development, payment processing systems, and logistics. Amazon Marketplace simplifies this process by providing a platform where sellers can list their products, handle transactions, and even manage shipping through Amazon’s Fulfillment by Amazon (FBA) service.
FBA, in particular, has been a game-changer for many small and medium-sized businesses. It allows sellers to store their products in Amazon’s warehouses, where Amazon takes care of packing, shipping, and even customer service. This service not only reduces the logistical burden on sellers but also ensures that their products are eligible for Amazon Prime, which can significantly boost sales.
Global Reach
The global reach of Amazon Marketplace is another significant advantage for sellers. With Amazon’s presence in numerous countries, sellers can tap into international markets with relative ease. Amazon’s Global Selling program enables sellers to list their products in multiple countries, allowing them to expand their customer base far beyond their home market. This global reach is particularly beneficial for small businesses that may not have the resources to enter international markets independently.
Data and Analytics
Amazon provides sellers with valuable data and analytics tools that can help them optimize their listings and marketing strategies. Through the Seller Central dashboard, sellers have access to detailed reports on sales, customer behavior, and advertising performance. This data-driven approach allows sellers to make informed decisions about pricing, inventory management, and advertising, ultimately leading to better business outcomes.
Challenges for Sellers
However, selling on Amazon is not without its challenges. The competition on the platform is fierce, with millions of sellers vying for the attention of customers. To stand out, sellers must invest in optimizing their product listings, managing reviews, and running targeted advertising campaigns. Additionally, Amazon’s fee structure, which includes referral fees, FBA fees, and other charges, can eat into sellers’ profit margins, especially for those selling low-margin products.
Moreover, Amazon’s control over the marketplace means that sellers are subject to its policies and regulations. This can be a double-edged sword; while Amazon’s strict guidelines help maintain a level of quality and trust on the platform, they can also be restrictive for sellers. Policy changes, such as adjustments to fee structures or new regulations regarding product listings, can have a significant impact on sellers’ businesses.
Shaping Consumer Behavior: Convenience and Choice
The Amazon Marketplace has not only empowered sellers but also transformed consumer behavior in profound ways. The platform has become synonymous with convenience, choice, and competitive pricing, which are key drivers of consumer decisions.
Convenience and Speed
One of the most significant impacts of Amazon on consumer behavior is the expectation of convenience and speed. Amazon’s streamlined shopping experience, coupled with services like Amazon Prime, has set a new standard for online shopping. Consumers now expect fast, often same-day, delivery, easy returns, and a seamless shopping experience across devices. This has raised the bar for other e-commerce platforms and even brick-and-mortar stores, which have had to adapt to meet these heightened expectations.
The convenience offered by Amazon extends beyond just delivery speed. Features like one-click purchasing, personalized recommendations, and a user-friendly mobile app have made shopping on Amazon almost effortless. This ease of use has contributed to the platform becoming the go-to destination for many consumers, particularly for everyday purchases.
Broad Product Selection
Amazon’s vast selection of products is another factor that has shaped consumer behavior. The marketplace offers a seemingly endless array of products across virtually every category, from electronics to groceries. This extensive selection is possible because of the millions of third-party sellers who list their products on the platform, alongside Amazon’s own offerings.
This breadth of choice has shifted consumer expectations, leading to a preference for platforms that offer a wide variety of options. Consumers are now less willing to visit multiple websites or stores to find what they need, preferring the convenience of one-stop shopping. This trend has also put pressure on traditional retailers to expand their product offerings and improve their online shopping experiences.
Price Sensitivity and Competitive Pricing
Amazon’s pricing strategies have also influenced consumer behavior, making customers more price-sensitive. The platform’s dynamic pricing model, where prices can change frequently based on factors like demand and competition, encourages consumers to compare prices and seek out the best deals. Additionally, features like Amazon’s price tracking tools and the ability to view historical prices have made consumers more aware of price fluctuations and more likely to wait for discounts before making a purchase.
This increased price sensitivity has impacted the broader retail landscape, forcing competitors to adopt more aggressive pricing strategies to stay competitive. It has also led to the rise of price comparison tools and apps, further empowering consumers to find the best deals.
The Role of Reviews and Ratings
Amazon’s review system is another key factor influencing consumer behavior. Customer reviews and ratings have become a critical component of the decision-making process for many shoppers. Positive reviews can significantly boost a product’s visibility and sales, while negative reviews can deter potential buyers. This has led to a culture where consumers rely heavily on the experiences of others to guide their purchasing decisions.
The importance of reviews has also created a new challenge for sellers, who must actively manage their reputation on the platform. This has given rise to practices like review solicitation and even, unfortunately, fake reviews. However, Amazon has taken steps to combat these practices, implementing stricter policies and algorithms to detect and remove fraudulent reviews.
Conclusion
The Amazon Marketplace has had a profound impact on both sellers and consumers, reshaping the e-commerce landscape in the process. By empowering sellers with access to a global customer base, powerful data tools, and logistical support, Amazon has lowered the barriers to entry for businesses of all sizes. At the same time, the platform has transformed consumer behavior, setting new standards for convenience, choice, and pricing.
As Amazon continues to evolve, its influence on the global economy and consumer culture will likely only grow. For sellers, the challenge will be to navigate the complexities of the platform and find ways to stand out in an increasingly crowded marketplace. For consumers, the Amazon Marketplace will continue to be a driving force behind the expectations and behaviors that define the future of shopping.
