Anyone who’s ever had an argument will be all too familiar with the phrase: “It’s not what you said, it’s how you said it.”
Those words of wisdom are just as relevant to ecommerce marketing as they are to interpersonal disputes. Get the tone of your emails wrong and you’ll leave customers scratching their heads; nail it and you’ll be rewarded with more email opens, click-throughs, and sales.
In this article, I’ll define exactly what we mean by “tone in email”, discuss its importance, and explain how to adapt your tone of voice for different types of emails.
Anyone who’s ever had an argument will be all too familiar with the phrase: “It’s not what you said, it’s how you said it.”
Those words of wisdom are just as relevant to ecommerce marketing as they are to interpersonal disputes. Get the tone of your emails wrong and you’ll leave customers scratching their heads; nail it and you’ll be rewarded with more email opens, click-throughs, and sales.
In this article, I’ll define exactly what we mean by “tone in email”, discuss its importance, and explain how to adapt your tone of voice for different types of emails.
