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Jobs | For Founders of Small Businesses, the Personal Story Matters on May 8, 2023 at 3:48 am

A business owner’s personal story can bolster trust in a brand, experts say. But what happens when they share hardships like homelessness, addiction or incarceration in company marketing?

​ A business owner’s personal story can bolster trust in a brand, experts say. But what happens when they share hardships like homelessness, addiction or incarceration in company marketing? Small Business, Advertising and Marketing, Start-ups, Entrepreneurship, Champion Pizza NYC, Akdeniz, Hakki, ReThink Ice Cream, Haymaker, George, Okamoto, Nadya, August (TPC Inc), Love, Lexxi LLC, Smith, Meg (1984- ), Bullock, Marcus (Technology Executive), Flikshop Inc, United States 

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