Understanding your customer journey is paramount in today’s business landscape. Customer journey mapping provides a comprehensive view of your customers’ interactions with your brand from discovery to post-purchase engagement. Let’s unravel the significance of customer…

BigCommerce and Shopify are two of the leading e-commerce solutions on the market. One is geared toward mid- to big-size installs, while the other is more beginner-friendly and can be handled by literally anyone who…

Schema markup is a powerful tool for ecommerce websites. It helps search engines understand the content on your pages, which can lead to richer search results and potentially higher click-through rates. Ecommerce Schema Markup Benefits…

A/B Testing A method of comparing two versions of a webpage to see which one performs better in terms of conversions. AOV (Average Order Value) The average value of each order placed with a business.…