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Why Sell Food Online? In eCommerce, brands are constantly searching for new ways to make their products accessible to new markets. By offering your perishable products directly to consumers outside of your existing in-person sales channels,…

Convenient for both businesses and consumers, eCommerce live chat addresses customer pain points instantly, allows for cross-selling and up-selling opportunities with personalized product recommendations and decreases shopping cart abandonment by answering customer inquiries promptly. Keep…

If you’re on BigCommerce, chances are you’ve heard about Stencil, BigCommerce’s new approach to theme and front-end development. Here at Groove, we’ve had the opportunity to work with Stencil on a few websites, and our…

Why Use Klaviyo Segmentation? Klaviyo segmentation enables merchants to group contacts into detailed segments based on each contact’s own properties or behaviors. This allows merchants to streamline email and SMS marketing efforts within their Klaviyo…

With the holiday season comes some of the most important days of the year for your business: Black Friday and Cyber Week. That’s right, it’s time to kick it into gear and start planning for…

Inbound marketing has certainly become the de facto strategy adopted by most marketers. Rather than disruptively pushing messages out to consumers, businesses must build an effective eCommerce branding strategy to provide prospects with the right…

There are a variety of platforms to choose from when first launching an eCommerce store. As an online business grows and begins to see larger orders at higher volumes, it must upgrade to a platform…

Could your landing page designs use some improvement? Although there is no perfect formula for taking your landing pages to the next level, locking down a few best practices helps to create a layout that…

A website with the right combination of creativity, originality and technical excellence can transform the user experience. Attain a higher conversion rate by hiring web developers to make sure your website is easily navigable, has…

The eCommerce industry does not usually get a lot of press unless it’s around the holidays, specifically Cyber Monday. However, Time Magazine, The Wall Street Journal and the New York Times all featured articles about…

Are you considering migrating eCommerce platforms? Position your business for growth by aligning your eCommerce platform choices with your unique business goals. In this blog, we’re sharing 5 features of BigCommerce Enterprise that help both B2B…

Every marketer wants to drive organic traffic by creating a 1-to-1 relationship with their brand.  But how many post-it notes do you have to throw in the trash can before you arrive on this killer…

We often get asked during presentations and webinars about ways to increase online sales fast. With eCommerce sales growing over 15% in 2018, it’s a very valid question. How To Increase Online Sales  In this…

What Does Customer Experience Mapping Mean? Mapping the customer experience is the process of merchants outlining how prospects and customers interact and feel when engaging with their brand. Conducting research to map this process enables…

Would you rather watch a 20-second video clip or read a one page summary? In today’s world of information overload, video has become a main source for absorbing information. With this information readily available at…

The success of any eCommerce website depends on a well-developed strategy that combines aesthetics, usability, structure and layout. These facets all work together (along with flawless development and solid SEO), to prime your site for…

From developers and graphic designers to marketing specialists and clients, there’s a lot of communication going on. It can be hard to keep everyone on track towards the same goals. You may find yourself wondering,…

There are so many factors to consider when designing an eCommerce website. To help you get started, we’re sharing 5 website design best practices to help you create a unique and engaging shopping experience for…

UI vs UX: What’s The Difference? Whether you’re an aspiring designer or a current designer that wants to design a user interface to optimize your website design for user experience, it’s important to first acknowledge…

Looking for an eCommerce conversion rate optimization agency that’s available to help build and design your website pre-launch and market and grow your website post-launch? Look no further, Groove Commerce may be the right fit for…

Congratulations, you’ve launched your eCommerce site! Now it’s time to sit back and watch the sales come in. If you build it, they will buy, right? If it were that easy, there’s no way you…

According to TechCrunch, Amazon sales make up 49.1% of all eCommerce sales and 5% of all retail sales within the United States. On top of that, 10 companies dominate 71% of the eCommerce space based…

It’s easy to get caught up in the complexities of email marketing – such as the best email design to increase engagement and the latest email trends to look out for. So, we’re going taking…

What is Shopping Cart Abandonment? Shopping cart abandonment occurs when potential buyers add products to their carts but do not complete their transactions Abandoned carts in eCommerce aren’t a new problem. In fact, HubSpot reports…