Convenient for both businesses and consumers, eCommerce live chat addresses customer pain points instantly, allows for cross-selling and up-selling opportunities with personalized product recommendations and decreases shopping cart abandonment by answering customer inquiries promptly. Keep…

If you’re on BigCommerce, chances are you’ve heard about Stencil, BigCommerce’s new approach to theme and front-end development. Here at Groove, we’ve had the opportunity to work with Stencil on a few websites, and our…

Why Use Klaviyo Segmentation? Klaviyo segmentation enables merchants to group contacts into detailed segments based on each contact’s own properties or behaviors. This allows merchants to streamline email and SMS marketing efforts within their Klaviyo…

Inbound marketing has certainly become the de facto strategy adopted by most marketers. Rather than disruptively pushing messages out to consumers, businesses must build an effective eCommerce branding strategy to provide prospects with the right…

There are a variety of platforms to choose from when first launching an eCommerce store. As an online business grows and begins to see larger orders at higher volumes, it must upgrade to a platform…

Could your landing page designs use some improvement? Although there is no perfect formula for taking your landing pages to the next level, locking down a few best practices helps to create a layout that…

Are you considering migrating eCommerce platforms? Position your business for growth by aligning your eCommerce platform choices with your unique business goals. In this blog, we’re sharing 5 features of BigCommerce Enterprise that help both B2B…