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Tech Article | | An Ode to Hello Dolly with Matt Mullenweg

WordPress has been around for over 20 years. Part of its continuing popularity stems from how extensible it is. A skilled developer can make the content management system (CMS) do just about anything.

Its plugin architecture powers shopping carts, forms, and photo galleries. That’s just the tip of the iceberg, though. Niche functionality abounds, so it’s no wonder it leads the pack in market share.

But let’s take a step back. The ability to use plugins came about in WordPress 1.2. It was a new concept in those days. The project needed to educate developers on how things work. To encourage them to build and experiment. But how?

Well, hello, Dolly! Or, if you prefer more formality, Hello Dolly.

It’s one of two default plugins that come with each installation of WordPress. Maybe you delete it. Perhaps you leave it deactivated in your plugins folder. But do you know about its roots as a teaching tool?

In case you didn’t know: “Hello Dolly” is also a song made famous by Louis Armstrong. The jazz legend was a perfect fit for this project. WordPress releases are named for famous musicians. So, “Satchmo” gets some glory here. The plugin shows a random line from the song’s lyrics in the WordPress dashboard.

Love it or not, Hello Dolly (the plugin) has a purpose and is here to stay. I spoke to someone who knows a thing or two about the subject.

Why Matt Mullenweg Is Still Jazzed Up

WordPress co-founder Matt Mullenweg is a big fan of jazz. He also developed Hello Dolly. Matt was kind enough to take a quick trip down memory lane with me.

Besides sharing a classic song, what was the inspiration for creating Hello Dolly?

Matt Mullenweg: We wanted to riff on the “Hello World” that sits at the inception of many people’s introduction to programming. We felt like actions and hooks were a really nice paradigm alternative to purely object-based extending of applications.

Why has it continued to be a part of every new WordPress install?

MM: Because it’s nice to have a plugin with every install, and it’s funny and weird.

The plugin’s inclusion has resulted in some 1-star reviews. Does that keep you up at night?

Matt Mullenweg: Not at all.

Do you foresee a time when the plugin might evolve? For example, a Hello Dolly block might be a nice introduction to block development.

Matt Mullenweg: I think it would be cool if Hello Dolly could connect people to live jazz happening near them.

According to its development log, Hello Dolly has been around for 16 years and has over 700k active installs. Does that make you think about how far WordPress has come?

Matt Mullenweg: It shows that even though Hello Dolly is silly and simple, a pretty significant number of people appreciate the little bit of joy and randomness it introduces into their day.

” This is not just a plugin, it symbolizes the hope and enthusiasm of an entire generation summed up in two words sung most famously by Louis Armstrong: Hello, Dolly.”
– Hello Dolly plugin description from

A Living Connection to the Early Days of WordPress

Hello Dolly is a bit silly on the surface. However, it also represents something bigger.

Consider the importance of plugins to the WordPress ecosystem. Where would the CMS be without the likes of WooCommerce or Yoast SEO? What about the tens of thousands of plugins at our fingertips?

Every developer has to start somewhere. Some may have used Hello Dolly to take that first plunge into development. And people interested in building plugins can still use its code as a resource.

The plugin has played a role, however small, in the growth of WordPress. We owe it some thanks. Having said that…

Dolly, never go away, promise, you’ll never go away!

Thanks to Matt Mullenweg for chatting with me! Find more from Matt on his blog.

The post An Ode to Hello Dolly with Matt Mullenweg appeared first on Speckyboy Design Magazine.

​ WordPress has been around for over 20 years. Part of its continuing popularity stems from how extensible it is. A skilled developer can make the content management system (CMS) do…
The post An Ode to Hello Dolly with Matt Mullenweg appeared first on Speckyboy Design Magazine. WordPress, Interviews, WordPress Plugins Your Ultimate Destination for Beauty Products, Viral News, and Trendy Videos

In the vast and dynamic world of the internet, few platforms manage to combine the allure of beauty products with the excitement of viral news and videos. has successfully achieved this blend, emerging as a premier destination for Amazon affiliate products, especially in the cosmetics and beauty sector, while also captivating audiences with trending news and YouTube videos. This article delves into the essence of, exploring its main and secondary purposes, and understanding why it has become a go-to site for a diverse audience.

The Main Purpose: A Hub for Amazon Affiliate Products, Cosmetics, and Beauty

1. The Rise of Amazon Affiliate Marketing

Affiliate marketing has revolutionized the e-commerce landscape, offering individuals and businesses a way to earn commissions by promoting products. Amazon, being one of the largest online marketplaces globally, has an extensive affiliate program that allows websites like to earn a commission by recommending products. This model not only benefits the affiliate sites through earnings but also aids consumers in discovering products through trusted recommendations.

2. Specialization in Cosmetics and Beauty Products has carved a niche in the highly competitive world of cosmetics and beauty products. This specialization is evident in its curated lists of beauty products, detailed reviews, and the latest trends in the beauty industry.

a. Curated Product Lists

One of the standout features of is its curated lists of beauty products. These lists are meticulously compiled to include top-rated items, new arrivals, and bestsellers from Amazon. By focusing on quality and popularity, the site ensures that users have access to the best products available. Categories such as skincare, makeup, haircare, and fragrance are well-represented, making it easy for users to find exactly what they need.

b. In-Depth Reviews and Recommendations

Beyond just listing products, provides in-depth reviews and recommendations. Each product review includes detailed descriptions, pros and cons, user ratings, and personal insights. This thorough analysis helps users make informed decisions, knowing the strengths and weaknesses of each product before making a purchase.

c. Trends and Innovations in Beauty

Keeping up with the ever-evolving beauty industry, also highlights the latest trends and innovations. From groundbreaking skincare ingredients to the newest makeup techniques, the site offers readers a window into what’s hot in the beauty world. This focus on trends not only keeps the content fresh and relevant but also positions the site as a thought leader in the beauty industry.

3. User Engagement and Community Building understands the importance of community in the digital age. It actively fosters user engagement through interactive features, social media integration, and user-generated content.

a. Interactive Features

Features such as comment sections, rating systems, and forums allow users to share their experiences and opinions. This interactivity creates a sense of community, where users can learn from each other and engage in discussions about their favorite beauty products.

b. Social Media Integration

The integration of social media platforms enables to reach a broader audience and engage with users on their preferred channels. By sharing content on platforms like Instagram, Facebook, and Twitter, the site not only increases its visibility but also encourages social sharing and interaction.

c. User-Generated Content also encourages users to contribute content, whether it’s through reviews, tutorials, or beauty tips. This user-generated content adds authenticity and diversity to the site, as real users share their genuine experiences and insights.

The Secondary Purpose: Trending News and Viral YouTube Videos

1. The Appeal of Trending News

In addition to its primary focus on beauty products, offers a wide range of trending news articles. This secondary purpose adds an element of excitement and variety, attracting users who are interested in current events and viral stories.

a. Wide Range of Topics

The news section covers a wide range of topics, from celebrity gossip and entertainment news to health, technology, and lifestyle updates. This diversity ensures that there is something for everyone, regardless of their interests.

b. Real-Time Updates prides itself on providing real-time updates on the latest news. By staying on top of current events, the site ensures that users are always informed about what’s happening in the world. This commitment to timely updates enhances the site’s credibility and reliability.

c. In-Depth Analysis

Beyond just reporting the news, offers in-depth analysis and commentary. This added layer of insight helps readers understand the implications of news stories and engage with the content on a deeper level.

2. The Power of Viral YouTube Videos

YouTube has become a powerhouse of content, with millions of videos uploaded daily. taps into this vast resource by featuring viral YouTube videos that captivate and entertain its audience.

a. Curated Video Content

The site curates a selection of the most popular and trending YouTube videos, ensuring that users have access to the best content. Whether it’s a hilarious meme, a heartwarming story, or a thought-provoking documentary,’s video section has something for everyone.

b. Embedding and Commentary

Each video is embedded directly on the site, accompanied by commentary and context. This approach not only makes it easy for users to watch the videos but also provides background information and insights that enhance the viewing experience.

c. Encouraging User Interaction

Just like with its beauty product reviews, encourages user interaction with its video content. Users can comment on videos, share their thoughts, and discuss their favorite clips. This interactivity creates a vibrant community of video enthusiasts who enjoy sharing and discovering new content.

3. Balancing Beauty Content with News and Videos

The seamless integration of beauty content with trending news and viral videos sets apart from other affiliate sites. This balance ensures that users have a well-rounded experience, with plenty of variety to keep them engaged.

a. Strategic Content Placement

Content on is strategically placed to ensure a smooth user experience. Beauty products, news articles, and videos are organized in a way that makes it easy for users to navigate and find what they’re looking for.

b. Consistent Updates

Regular updates across all content categories keep the site fresh and relevant. Whether it’s a new beauty product launch, a breaking news story, or the latest viral video, users can always find something new and exciting on

c. Audience Insights and Analytics

By leveraging audience insights and analytics, continuously refines its content strategy. Understanding what resonates with users allows the site to tailor its offerings and provide a personalized experience that keeps users coming back.

The Future of

1. Expansion of Product Offerings

As continues to grow, there are plans to expand its product offerings beyond cosmetics and beauty. This expansion could include other popular categories on Amazon, such as fashion, electronics, and home goods. By broadening its product range, the site can attract an even wider audience.

2. Enhanced User Experience

Investing in technology and design will be key to enhancing the user experience on Features such as personalized recommendations, advanced search functionality, and mobile optimization will ensure that users have a seamless and enjoyable experience on the site.

3. Increased Focus on Video Content

Given the popularity of video content, plans to increase its focus on this area. This could involve collaborations with popular YouTubers, the creation of original video content, and the introduction of live streaming features. By embracing the power of video, the site can engage users in new and exciting ways.

4. Strengthening Community Engagement

Building a strong community remains a priority for Initiatives such as loyalty programs, exclusive content, and community events will help foster a sense of belonging and loyalty among users. Engaging with the community through social media and other channels will also be crucial in maintaining a strong connection with the audience.

5. Leveraging Data and Analytics

Leveraging data and analytics will play a critical role in the future success of By analyzing user behavior and preferences, the site can continuously refine its content and product recommendations. This data-driven approach will ensure that remains responsive to user needs and ahead of industry trends.

6. Collaborations and Partnerships

Collaborations and partnerships with brands, influencers, and other content creators will be a key strategy for growth. These partnerships can help expand the reach of, introduce new audiences to the site, and provide additional value to users through exclusive deals and content.

Conclusion has successfully established itself as a unique and dynamic platform that combines the allure of beauty products with the excitement of trending news and viral videos. Its focus on Amazon affiliate products, particularly in the cosmetics and beauty sector, provides users with a trusted source for high-quality recommendations. At the same time, its commitment to delivering timely news and engaging video content ensures a well-rounded and entertaining experience for its audience.

As the site continues to evolve, its dedication to user engagement, community building, and innovative content strategies will be key to its ongoing success. With plans for expansion, enhanced user experiences, and increased focus on video content, is poised to remain a leading destination for beauty enthusiasts, news junkies, and video lovers alike.

In a digital landscape where content is king, stands out by offering a harmonious blend of commerce and content, catering to the diverse interests of its users and creating a vibrant online community. Whether you’re looking for the latest beauty products, staying updated on current events, or enjoying the hottest viral videos, has something for everyone, making it your ultimate online destination.


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