Incredibly enough, on the heels of Max returning “HBO” to its title to once again become “HBO Max” after unceremoniously cutting the three letters some years ago, another change is being undone Sort of. In 2022, WarnerMedia and Discovery merged into one company. And that meant all kinds of crazy collisions, like Jon Snow sharing real estate with Guy Fieri. Largely, this merger felt in service to creating this kind of all-encompassing brand, where prestige television met home improvement shows, and everyone could find something they wanted to watch. But sometimes, when you try to please everyone in every way, you end up pleasing no one at all. And that’s what Warner Bros. Discovery found out with HBO Max. But it seems like this realization goes further than just a streaming platform. Warner Bros. Discovery will now split back into two companies. And though they aren’t called WarnerMedia and Discovery They may as well be.
Here’s what we know about Warner Bros. Discovery’s move to become two companies once more.
What Are the Two Companies that Warner Bros. Discovery Is Splitting Into?
Warner Bros. Discovery will officially split into two separate companies. These two Warner Bros. Discovery offshoot companies are “Streaming & Studios” and “Global Networks.” David Zaslav will continue to lead “Streaming & Studios,” while current CFO Gunnar Wiedenfels will become president and CEO of “Global Networks.”
But what do these names actually mean?
What Will Streaming & Studios Contain?
Warner Bros. Discovery’s Streaming & Studios offshoot will include Warner Bros. Television, Warner Bros. Motion Picture Group, DC Studios, HBO and HBO Max (including its international sports offering), Warner Bros. Games, Tours, Retail and Experiences, as well as studio production facilities in Burbank and Leavesden, as well as Warner Bros’ film and television libraries. Basically WarnerMedia.
What Will Global Networks Contain?
Meanwhile, the second of the two Warner Bros. Discovery companies, Global Networks, will include premier entertainment, sports and news television brands around the world including CNN, TNT Sports in the U.S., and Discovery, top free-to-air channels across Europe, and digital products such as the profitable Discovery+ streaming service and Bleacher Report.
What Does Warner Bros. Discovery’s Split Into Two Companies Mean For You?
Honestly, Warner Bros. Discovery splitting into two companies probably doesn’t mean that much for the average consumer. This split is more about financial portfolios and shareholders.
Zaslav does note, “The cultural significance of this great company and the impactful stories it has brought to life for more than a century have touched countless people all over the world. It’s a treasured legacy we will proudly continue in this next chapter of our celebrated history. By operating as two distinct and optimized companies in the future, we are empowering these iconic brands with the sharper focus and strategic flexibility they need to compete most effectively in today’s evolving media landscape.”
Mostly, it’s kind of amazing that after much derision and confusion, Warner Bros. Discovery is basically walking back all its choices. We hope the brand’s next ones are better and brighter. Because Zaslav isn’t wrong, Warner Bros. has been touching people for a really long time and we’d like to see it continue to do so.
The post Warner Bros. Discovery Splits Back Into 2 Companies appeared first on Nerdist.
This articles is written by : Fady Askharoun Samy Askharoun
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