What to Sell on TikTok Shop: 11 Surefire Bestsellers

Who doesn’t love turning scrolls into sales? Whether you’re a small business owner or an entrepreneur-to-be, TikTok Shop is your golden ticket. 

Dive into our handpicked list of the hottest products to sell, and watch as your inventory flies off the shelves, all thanks to the power of viral trends. 

From beauty must-haves to gadgets and games, we’ve got the scoop on what to sell on TikTok Shop and why. Get ready to turn your TikTok obsession into a pretty penny.

Why sell on TikTok Shop?

TikTok Shop is a feature within TikTok that lets you sell products directly through the app. By setting up a TikTok Shop account, you can link products to your videos, making it easy for users to shop without leaving the platform. It’s a powerful tool for leveraging viral trends to boost sales.

And pairing TikTok Shop with a print-on-demand service like Printful lets you offer trending products without holding inventory or dealing with upfront costs. It’s perfect for tapping into ever-changing TikTok trends. 

Not convinced? Influencer Liam James Kay is a great example of how easy it is to make money with TikTok dropshipping.

11 trending products to sell on TikTok shop

If you’re ready to unlock TikTok’s trendsetting power, here are 12 must-sell products that are taking the app by storm. 

1. Hair and body products

Hair and body products are a staple on TikTok, where beauty routines and transformations are fan favorites. From luxurious hair oils to invigorating body scrubs, these products are all about self-pampering and achieving that salon-like glow at home. They cater to a diverse range of needs, whether it’s taming the frizz, enhancing curls, or achieving silky smooth skin.

To start selling hair and body products, take advantage of TikTok’s tutorial-friendly format. Create share-worthy content that shows your products in action, like step-by-step hair care routines, before-and-after transformations, or skincare regimens. 

You can also think about selling custom hair accessories like headbands or scrunchies to complement the rest of your offering. Check out influencer Maria Hors showing followers chic ways to wear oversized scrunchies. 

Mariahors – TikTok

Why hair and body products work for TikTok Shop 

They offer visible, transformative results that resonate well with TikTok’s visually-driven audience. People love seeing real-life transformations and practical beauty tips, making these products highly appealing. 

Product suggestions:

All-Over Print Recycled Scrunchie 

All-Over Print Headband 

All-Over Print Bandana

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2. Stationery 

Signature stationery is having a moment on TikTok, with soothing journaling vids and aesthetically-pleasing desk setups racking up the views. From elegant planners to quirky notebooks or even custom stickers, these products aren’t just about organization; they’re about expressing personal style and creativity. Whether it’s for school, work, or personal projects, signature stationery adds a touch of elevated fun to everyday tasks.

To start selling products like stationery, harness the power of TikTok’s majority users: Gen Z. 60% of TikTok users are Gen Zers who are into journaling as a creative outlet, mental health tool, and screen-free activity. Create inspiring videos that showcase your stationery in use—think journaling tutorials, creative letter-writing ideas, or desk organization hacks. Here’s a cool tutorial example from Liv Multipasional that’s racked up 57.8K likes. 

liv_fm – TikTok

Why stationary works for TikTok Shop 

It combines functionality with a popular practice (jotting down thoughts, feelings, and experiences in a personal and artistic way), making it perfect for TikTok’s trend-driven platform. Plus, people are drawn to practical products that reflect their own style.

Product suggestions:

Kiss-Cut Stickers

Hardcover Bound Notebook

Spiral Notebook

Postcards

3. Water bottles

Hydration meets style with custom water bottles, a growing TikTok trend. Why? They aren’t just about quenching thirst, they’re about making a statement. With options like glitter finishes, motivational time markers, and eco-friendly materials, custom water bottles cater to a wide audience. They’re perfect for fitness enthusiasts, eco-conscious consumers, or just about anyone who loves a splash of color in their daily routine. 

To start selling custom water bottles, tap into the app’s visual and creative nature. Create engaging TikTok videos that showcase the uniqueness of your bottles—think “A Day in the Life” vids, hydration challenges, or even fitness session clips featuring your water bottle designs. Collaborate with influencers who resonate with your brand to give your product that extra push. 

Check out dancer and influencer ​​Elden Brady showing off her new water bottle from Owala.

elden.brady –TikTok

Why custom water bottles work for TikTok Shop 

They’re an easy buy, plain and simple. Everyone needs to stay hydrated and doing so with a stylish bottle adds a fun twist. TikTok’s trend-driven platform can turn your custom water bottles into a viral sensation, boosting sales and visibility. 

Product suggestions:

Sports Water Bottle | CamelBak Eddy®+ 

Stainless Steel Water Bottle 

Stainless Steel Water Bottle with a Straw Lid

4. Tech accessories

Tech accessories are the unsung heroes of our digital lives, and TikTok users are obsessed with them. Dazzling phone cases, funky AirPods cases, personalized laptop sleeves . . . oh my! Imagine the allure of a holographic phone case or the convenience of a wireless charging pad that doubles as a desk organizer. These gadgets are the perfect blend of form and function, capturing the attention of tech-savvy TikTokers everywhere.

If you’re interested in selling tech accessories, dive into the vibrant, tech-loving TikTok community by creating content that pops. Collaborate with tech influencers who can show off how your accessories fit seamlessly into their gadget-loving lifestyles. Showcase your products with creative unboxings, DIY customization tips, or short, snappy demos that highlight their unique features. For example, this laptop sleeve unboxing video by Klayn had a whopping 18.3K views. 

Klayn – TikTok

Why tech accessories work for TikTok Shop 

They’re irresistible for TikTok’s digitally-connected audience. People are always looking for ways to enhance their gear while expressing their individuality, so custom tech accessories are it. And TikTok Shop makes it easy for users to purchase directly from the app, turning interest into instant sales.

Product suggestions:

Apple Watch Band 

Tough Case for iPhone® 

Gaming Mouse Pad 

All-Over Print Case for AirPods®

Laptop Sleeve 

5. Trendy hoodies

If there’s one thing that’s a tried and true success on TikTok, it’s a cozy hoodie. But not just any hoodie, we’re talking vibrant colors, novel designs, and quirky graphics that resonate with TikTok’s youthful and trendsetting audience. From oversized fits that scream comfort to streetwear styles that exude cool, trendy custom hoodies have become a staple in countless videos, and viewers are ready to snap them up.

The beauty of TikTok is its ability to turn ordinary fashion items into extraordinary must-haves. Imagine your hoodies being featured in a viral dance challenge or a “Spend the Morning with Me” clip. Your hoodies could be the star of the next big trend, whether styled with high-waisted jeans for a casual look or paired with a sleek skirt for an edgy twist.

To make a splash, think outside the box. Host a design contest where followers submit their own hoodie graphics and the winning designs get produced. Create behind-the-scenes content that shows the making of your hoodies like BFLGallery did, adding a personal touch that TikTok users love.

BFLGallery – TikTok

Why hoodies work for TikTok Shop 

They’re the perfect mix of comfort and style, making them a go-to choice for TikTok’s fashion-forward users. Plus, they’re incredibly versatile, fitting into a variety of content genres from fashion to lifestyle. 

Product suggestions:

Unisex Premium Hoodie | Cotton Heritage M2580 

Unisex Eco Raglan Hoodie | SOL’S 03568 

Unisex Oversized Hoodie | AS Colour 5161 

Unisex Heavy Blend Hoodie | Gildan 18500 

Premium Eco Hoodie 

6. Yoga mats

Yoga mats have evolved into more than just exercise equipment—they’re a key part of wellness routines. With fun colors, intricate patterns, and customizable designs, these mats cater to fitness enthusiasts and mindfulness practitioners alike. Imagine a mat that not only supports your poses but also highlights your personal style.

Selling custom yoga mats on TikTok Shop opens up a world of creative possibilities. Instead of just showcasing the mats, you can demonstrate their versatility. Post videos of home workouts, meditation sessions, or even outdoor yoga against picturesque backdrops. An obvious way to generate buzz? Get your yoga mat shortlisted for its fun design and anti-slip stability. 

Melrose Training – TikTok

Why yoga mats work for TikTok Shop 

Personalized yoga mats turn an ordinary workout into a post-worthy moment. And with the TikTok app’s visually-driven platform and engaged community, when users see your mats in action it creates that impulse to buy. 

Product suggestions:

Yoga Mat

7. Supplements

Wellness and self-care is a tendency on many social media platforms that’s hard to ignore, and that includes supplements. They aren’t just about boosting health, they’re about enhancing your lifestyle. From yummy vitamin gummies (think Kourtney Kardashian’s Lemme brand) to powerful protein powders, supplements cater to a variety of needs. Whether it’s an energy boost, immunity support, or post-workout recovery, there’s a supplement for anyone and everyone looking to elevate their health game.

To start selling supplements, use TikTok’s engaging format to highlight their benefits. Create fun yet informative content like quick health tips, fresh recipes incorporating your supplements, or positive stories from satisfied customers. Partner with TikTok influencers who can authentically endorse your products, demonstrating their efficacy in real life for your target audience. 

For example, here’s beauty guru Tatyana (tatlafata) discussing the supplements she takes—and the video has 302.1K likes. 

tatlafata – TikTok

Why supplements work for TikTok Shop 

They meet a growing demand for health and wellness solutions in a trendy, accessible way. People are increasingly health-conscious and are into easy, effective solutions to enhance their well-being. TikTok’s wide-reaching platform can turn your supplements into a must-have, driving sales and brand awareness.

8. Eco-friendly tote bags

Eco-friendly tote bags are more than just a sustainable choice, they’re a fashion statement. With endless design options, witty slogans, and sustainable materials, these totes appeal to eco-conscious buyers, trendsetters, and everyday users. Picture a tote that not only carries your groceries but also reps your personality and values.

To sell eco-friendly tote bags on TikTok Shop, diversify your tactics. Make dynamic videos showing their versatility, using them for shopping trips, beach days, or as stylish gym bags. Feature your tote in a “What’s in my Bag?” video, and watch interest skyrocket. You could also host a DIY challenge where followers decorate their totes and share their creations with a branded hashtag. 

But a simple way to add that authenticity that TikTok users love is to share a bit about your story.

Why eco-friendly tote bags work for TikTok Shop 

These bags resonate with TikTok’s socially conscious and trend-savvy audience, making them stylish and sustainable must-haves. And TikTok Shop’s seamless purchase process turns casual viewers into enthusiastic buyers.

Product suggestions:

Eco Tote Bag | Econscious EC8000 

Large Eco Tote | Econscious EC8001 

Organic Denim Tote Bag | Mantis M196

9. Custom pillows

It may seem unconventional, but custom pillows are a great product to sell on TikTok Shop. Why? Home decor reigns supreme! Users love to peep aesthetically-pleasing spaces and get inspo for their own homes. It’s even its own category on TikTok. And the best part: pillows are not an overly-saturated area of the market yet. A perfect scenario, right?

To entice buyers, you can share before-and-after room makeovers where your custom pillow is the star. Or, host a design contest where followers submit their own pillow designs, and the winner gets theirs made and featured. This not only boosts engagement but also creates a sense of community around your product. Make sure to show how custom pillows add a sweet, personal touch to any space so viewers are primed to buy. 

Need more evidence? This touching video re-shared by Pubity had 3M likes (and surely inspired some to look into custom pillows).

Pubity – TikTok

Why custom pillows work for TikTok Shop 

Custom pillows resonate with users and sell well because they’re easy to showcase in creative ways. When users see personalized pillows in their element, it propels people to buy.

Product suggestions:

Custom Shaped Pillow 

All-Over Print Premium Pillow 

All-Over Print Premium Pillow Case

All-Over Print Basic Pillow 

10. Pet apparel

Step aside, fashion week—pet couture is taking over. Custom pet apparel means quirky costumes, cozy collars, and chic bandanas transform pets into social media stars. Perfect for doting dog parents, cat aficionados, or anyone who wants to pamper their pets with a dash of style.

Design custom pet apparel and unleash the creativity of TikTok by showcasing it in the most fun and engaging ways. Go wild with meme-worthy pet videos that highlight your custom apparel designs. Or create DIY customization tutorials that let pet owners personalize their pet’s gear. Partner with pet influencers whose adorable pets can model your designs, upping publicity with each view. Just think of a tiny charismatic Chihuahua flaunting a cute custom t-shirt, winning hearts and racking up followers. Lou the Chichi, anyone?

Lou the Chichi – TikTok

Why pet apparel works for TikTok Shop 

Custom pet apparel isn’t just cute, it’s a social media goldmine. Pets in fun gear create an instant connection, prompting shares, likes, and, most importantly, purchases. TikTok’s dynamic and visually-driven platform is the perfect stage for your pet line, making it easy for viewers to fall in love with and buy your products. 

Product suggestions:

Pet Collar & Leash 

All-Over Print Bandana

Pet Bowl 

11. Puzzles

If you’re still unsure of what to sell on TikTok Shop, custom puzzles are our dark horse candidate. They’re a popular pastime for all ages . . . and have 548.6M posts dedicated to them on TikTok. With visually-appealing designs and customizable options, puzzles capture TikTok users’ interest.

Exciting custom puzzle designs make for captivating content that stands out on TikTok. You can get buyers interested by creating a series of videos where each puzzle piece reveals a part of a larger story or image. Another great way to drum up interest is to host live sessions where viewers can help solve puzzles in real-time, engaging directly with your audience. If people see your puzzles being completed, they’re more likely to purchase. 

Or, share videos of impressive completed puzzles and other creative puzzle-related activities to build a TikTok community interested in your custom items. PieceRelax Puzzle Gal offers similar content and has 336K likes.

PieceRelax Puzzle Gal – TikTok

Why puzzles work for TikTok Shop

Puzzles appeal to a broad audience, making them a perfect product choice for TikTok’s creative and community-driven platform. And the satisfaction of completing them makes for engaging content in and of itself!

Product suggestions:

Jigsaw Puzzle

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Sell on TikTok shop with Printful

Integrating with a print-on-demand service like Printful makes it easy to sell on TikTok. How? It automates order fulfillment and eliminates the need for large upfront investments. With print-on-demand, products are only made when ordered, reducing start-up risk and ensuring you can launch your online store quickly with minimal design skills and financial commitment.

Selling on TikTok Shop with Printful is a seamless process. First, sign up for Printful with your name and email address—it’s fast, easy, and free. You can also sign up using your Facebook, Google, or Apple account. 

Next, you’ll need a TikTok Shop account to sell products. You can create one using your existing TikTok account or open a new one. Currently, TikTok Shop is only available in the US and the UK, but the company is working to expand this feature to other markets.

Then, integrate your Printful account with TikTok Shop. This enables automatic fulfillment of orders, ensuring a smooth process from purchase to delivery. Here’s a quick video that explains how to connect TikTok Shop to Printful and easily start selling custom products:

Now comes the fun part: choosing your products. Browse Printful’s extensive product catalog and select products that resonate with your TikTok following. Opting for items that make sense for your target audience will generate more interest and sales.

Use Printful’s Design Maker to customize your products, and add the finished pieces to TikTok Shop. The Design Maker is our free built-in design tool with 20K+ pre-made design assets to choose from. 

And you’re ready to start selling! Create engaging TikTok content that helps you showcase products. Use popular trends, hashtags, and collaborate with influencers to drive traffic to your TikTok Shop—and get more sales.

For more in-depth information, check out our Step-by-Step Guide to Connect Printful to TikTok.

Make it happen

Harness the power of TikTok Shop and Printful to boost your sales with trending, customizable products. By tapping into TikTok’s vibrant community and leveraging engaging content, you can easily turn your business ideas into a profitable reality. 

Frequently asked questions

​Explore 11 best-selling products for TikTok Shop success. Turn viral trends into profits with beauty, tech, and more.  

Amazon’s Impact on Global Supply Chains and Logistics

Amazon, the global e-commerce behemoth, has transformed not only the way consumers shop but also the intricacies of global supply chains and logistics. Since its inception in 1994, Amazon has grown from a small online bookstore to a trillion-dollar enterprise that has disrupted industries across the globe. Its influence extends far beyond retail, profoundly impacting supply chains, logistics, and even the environment. This article explores Amazon’s multifaceted impact on global supply chains and logistics, examining how the company has reshaped these industries and what this means for the future.

The Evolution of Amazon’s Supply Chain

Amazon’s supply chain is one of the most sophisticated in the world, characterized by its efficiency, speed, and scale. The company has invested heavily in technology and infrastructure to build a supply chain that can deliver millions of products to customers in a matter of hours or days. This rapid delivery is made possible by a vast network of fulfillment centers, sophisticated inventory management systems, and a logistics arm that rivals traditional carriers like FedEx and UPS.

One of the key innovations Amazon has introduced is its Fulfillment by Amazon (FBA) service. FBA allows third-party sellers to store their products in Amazon’s fulfillment centers, with Amazon handling the picking, packing, and shipping of these products. This service has not only made it easier for small businesses to reach a global audience but has also significantly increased the volume of goods flowing through Amazon’s supply chain. As a result, Amazon has become a central hub in the global supply chain, connecting manufacturers, suppliers, and customers across the world.

Disruption of Traditional Logistics

Amazon’s influence on logistics is equally profound. The company’s relentless focus on speed and efficiency has forced traditional logistics providers to rethink their strategies. In many cases, Amazon has bypassed traditional logistics networks entirely by building its own. Amazon Logistics, the company’s delivery arm, has grown rapidly in recent years, with a fleet of planes, trucks, and delivery vans that allow the company to control every aspect of the delivery process.

This vertical integration has enabled Amazon to offer services like same-day and two-hour delivery in many urban areas, setting a new standard for speed in the industry. Traditional logistics providers have struggled to keep up, leading to increased competition and innovation in the sector. For example, companies like FedEx and UPS have had to invest in new technology and infrastructure to remain competitive, while others have formed partnerships with Amazon to leverage its vast logistics network.

Amazon’s logistics network has also expanded globally, with the company establishing regional hubs and fulfillment centers in key markets around the world. This global expansion has allowed Amazon to offer faster and more reliable delivery services in regions where traditional logistics infrastructure is underdeveloped. In many cases, Amazon has played a role in building out this infrastructure, partnering with local logistics providers or investing in its own facilities.

Impact on Global Supply Chains

Amazon’s impact on global supply chains extends beyond logistics. The company’s demand for speed and efficiency has rippled through the entire supply chain, from manufacturers to suppliers to retailers. This has led to significant changes in how companies operate, with many adopting new technologies and strategies to keep up with Amazon’s pace.

One of the most significant changes is the increased reliance on automation and technology in supply chain management. Amazon has been at the forefront of this trend, investing heavily in robotics, artificial intelligence, and data analytics to optimize its supply chain operations. For example, the company’s use of robotics in its fulfillment centers has reduced the time it takes to pick and pack orders, while its AI-driven demand forecasting tools help ensure that the right products are always in stock.

This emphasis on technology has influenced other companies to follow suit, leading to a wave of digital transformation across the industry. Manufacturers and suppliers are increasingly using data analytics and AI to optimize their operations, while retailers are adopting new technologies like blockchain to improve transparency and traceability in their supply chains.

Another significant impact of Amazon on global supply chains is the shift towards a more customer-centric model. Amazon’s focus on the customer has forced companies to rethink their supply chain strategies, with many now prioritizing speed, convenience, and flexibility over cost. This has led to the adoption of new fulfillment models, such as just-in-time inventory and dropshipping, which allow companies to respond more quickly to changes in customer demand.

The globalization of Amazon’s supply chain has also had broader implications for international trade. By connecting sellers and buyers from different parts of the world, Amazon has made it easier for companies to access global markets. However, this has also led to increased competition, with companies now competing on a global scale. This has put pressure on manufacturers and suppliers to lower costs and improve efficiency, leading to changes in how goods are produced and distributed around the world.

Environmental and Social Implications

While Amazon’s impact on supply chains and logistics has been largely positive in terms of efficiency and convenience, it has also raised concerns about the environmental and social implications of its operations. The company’s emphasis on fast delivery and the constant movement of goods around the world has contributed to increased carbon emissions and environmental degradation. In response to these concerns, Amazon has committed to achieving net-zero carbon emissions by 2040 and has invested in initiatives like electric delivery vehicles and renewable energy projects.

However, critics argue that these efforts are not enough, and that Amazon’s business model is fundamentally unsustainable. The constant pressure to deliver goods faster and cheaper has led to concerns about the working conditions in Amazon’s fulfillment centers and the treatment of delivery drivers. Reports of long hours, high injury rates, and low wages have sparked protests and calls for better labor practices across the company’s global operations.

The Future of Supply Chains and Logistics

As Amazon continues to grow and evolve, its impact on global supply chains and logistics is likely to deepen. The company’s investments in technology and infrastructure will continue to set new standards for speed and efficiency, forcing other companies to innovate and adapt. At the same time, the environmental and social challenges associated with Amazon’s operations will require the company to rethink its approach to sustainability and labor practices.

In the future, we can expect to see more companies adopting Amazon-like supply chain strategies, with an emphasis on speed, technology, and customer-centricity. However, these changes will also require a greater focus on sustainability and ethical practices, as consumers and regulators increasingly demand more responsible business operations.

Conclusion

Amazon’s impact on global supply chains and logistics is undeniable. The company has reshaped the industry in its image, setting new standards for speed, efficiency, and customer service. While these changes have brought many benefits, they have also raised important questions about sustainability and labor practices. As the world’s largest online retailer, Amazon will continue to play a central role in the future of global supply chains and logistics, driving innovation and change across the industry.