Did you know that the number of global email users is expected to grow to 4.3 billion in 2023, according to Statista? That’s half of the global population, which means that eCommerce email marketing is a huge opportunity for businesses capitalize on.
No matter whether you own a smaller business and want to invest in your first email marketing software or own a larger corporation and want to switch from your current marketing software, our team is here to help. Continue reading to uncover two of the best email marketing software platforms that we often recommend to our clients.
Best Email Marketing Software
As a 14-year full-service eCommerce agency, the Groove Commerce team has used numerous marketing tools to help a variety of clients jumpstart website traffic, generate leads and increase revenue. In this blog, we narrow down to two of our favorite tried-and-true tools that we believe are the best email marketing software platforms: Klaviyo and HubSpot.
Klaviyo
The days of sending one-off email blasts are over. Grow your business and create an exciting and engaging customer experience through personalization, segmentation and automation. If you’re not already leveraging this functionality in your marketing efforts, then we highly suggest evaluating Klaviyo to see if it’s the best email marketing software for your needs.
Klaviyo is an eCommerce email marketing and SMS automation platform committed to growing both small brands and Enterprise businesses. It has all the tools that eCommerce brands need to personalize each user’s experience with your brand. For instance, use Klaviyo’s flyouts, pop-ups or embedded forms to greet your website visitors. Take advantage of profile, segment, URL and location targeting to display the right messages to the right visitors; this way, first-time visitors and VIP customers will receive different messages upon visiting your site.
Utilize Klaviyo’s segmentation capabilities to target based on what customers purchased, what they viewed on your site, where they interact with your emails and how much money they spend per purchase. Here are some great examples for targeting customers:
Average order value is above a certain amount
Customer purchases multiple times in one month
Customer made at least one purchase in the last month
Customer always purchases at full price
Customer only purchases with coupons
Customer places an order with multiple items
Customer visits often but doesn’t make a purchase
This list isn’t comprehensive as there are a multitude of ways to segment audiences with Klaviyo. This granular segmentation is beneficial for increasing engagement because you’ll be sending the right messages to the right audiences.
Lastly, unlike other email marketing platforms, Klaviyo offers advanced automation features and is quick and easy to use. Map out your ideal customer experience from beginning to end with Klaviyo’s drag-and-drop builder, and A/B test an email’s content, subject line or timing to increase its performance. Split and branch emails within an automated series to send the right messages to customers who meet certain criteria, and use Klaviyo’s real-time reporting to compare emails within the same series.
HubSpot
Like Klaviyo, HubSpot offers personalization, segmentation and automation functionality, so eCommerce merchants can deliver powerful email experiences to prospects, leads and customers. Whether you’re looking to switch to a new eCommerce email marketing software or are a first-timer looking for a trusted platform, we encourage you to research more about HubSpot for eCommerce to see if it’s the best email marketing software for your company’s needs.
HubSpot’s Marketing Hub is a marketing automation software designed to help companies attract attention from prospects, convert more leads into customers and scale and grow all inbound marketing efforts within one platform.
Tailor emails to different audience segments with personalization tokens, smart subject lines, smart CTAs and smart text. Use smart subject lines to target content based on a contact’s lifecycle stage or whether a contact is a member of a certain HubSpot list. Use smart CTAs to target based on lifecycle stages, lists, device types, countries, preferred languages or referral sources. Create smart rules to target contacts based on their list membership or lifecycle stage to personalize the text in your emails.
Leverage HubSpot’s segmentation capabilities to group audiences based on demographics, geographical location, psychographics, technographics, behaviors, needs and values. This free 11-minute lesson from HubSpot is a great tool to help you better understand how to create a segmentation strategy in HubSpot using the lists tool.
Finally, take advantage of HubSpot’s workflows to automate email campaigns and push prospects through the sales funnel. Like Klaviyo, HubSpot uses a drag-and-drop editor to build emails, so marketing teams never need to edit a line of code. Set specific conditions to trigger emails so that they’re sending to the right people. Here are some examples of workflow criteria:
Contact opened a specific email
Contact received a specific email but didn’t open it
Contact submitted a specific form
Contact scheduled a call
Customer purchased more than once in the past month
Customer placed an order with multiple items
Customer visited the site more than twice in a given time period but doesn’t make a purchase
This list is not comprehensive, either, as there is a wide variety of triggers to set as the criteria in a HubSpot workflow. Similar to Klaviyo, HubSpot offers the functionality to let merchants A/B test emails to see whether version A or version B performs better. Depending on how each variation of the email performs over time, HubSpot picks the higher-performing version to send to the rest of your list.
Conclusion
If you’d like to learn more about Klaviyo and HubSpot or need help evaluating which tool is best for your eCommerce store, reach out to our team through the form below. We’re happy to have a conversation about your company’s unique email marketing needs and make recommendations to aid in your eCommerce email marketing strategy.
Did you know that the number of global email users is expected to grow to 4.3 billion in 2023, according to Statista? That’s half of the global population, which means that eCommerce email marketing is a huge opportunity for businesses capitalize on.
Amazon’s Impact on Global Supply Chains and Logistics
Amazon, the global e-commerce behemoth, has transformed not only the way consumers shop but also the intricacies of global supply chains and logistics. Since its inception in 1994, Amazon has grown from a small online bookstore to a trillion-dollar enterprise that has disrupted industries across the globe. Its influence extends far beyond retail, profoundly impacting supply chains, logistics, and even the environment. This article explores Amazon’s multifaceted impact on global supply chains and logistics, examining how the company has reshaped these industries and what this means for the future.
The Evolution of Amazon’s Supply Chain
Amazon’s supply chain is one of the most sophisticated in the world, characterized by its efficiency, speed, and scale. The company has invested heavily in technology and infrastructure to build a supply chain that can deliver millions of products to customers in a matter of hours or days. This rapid delivery is made possible by a vast network of fulfillment centers, sophisticated inventory management systems, and a logistics arm that rivals traditional carriers like FedEx and UPS.
One of the key innovations Amazon has introduced is its Fulfillment by Amazon (FBA) service. FBA allows third-party sellers to store their products in Amazon’s fulfillment centers, with Amazon handling the picking, packing, and shipping of these products. This service has not only made it easier for small businesses to reach a global audience but has also significantly increased the volume of goods flowing through Amazon’s supply chain. As a result, Amazon has become a central hub in the global supply chain, connecting manufacturers, suppliers, and customers across the world.
Disruption of Traditional Logistics
Amazon’s influence on logistics is equally profound. The company’s relentless focus on speed and efficiency has forced traditional logistics providers to rethink their strategies. In many cases, Amazon has bypassed traditional logistics networks entirely by building its own. Amazon Logistics, the company’s delivery arm, has grown rapidly in recent years, with a fleet of planes, trucks, and delivery vans that allow the company to control every aspect of the delivery process.
This vertical integration has enabled Amazon to offer services like same-day and two-hour delivery in many urban areas, setting a new standard for speed in the industry. Traditional logistics providers have struggled to keep up, leading to increased competition and innovation in the sector. For example, companies like FedEx and UPS have had to invest in new technology and infrastructure to remain competitive, while others have formed partnerships with Amazon to leverage its vast logistics network.
Amazon’s logistics network has also expanded globally, with the company establishing regional hubs and fulfillment centers in key markets around the world. This global expansion has allowed Amazon to offer faster and more reliable delivery services in regions where traditional logistics infrastructure is underdeveloped. In many cases, Amazon has played a role in building out this infrastructure, partnering with local logistics providers or investing in its own facilities.
Impact on Global Supply Chains
Amazon’s impact on global supply chains extends beyond logistics. The company’s demand for speed and efficiency has rippled through the entire supply chain, from manufacturers to suppliers to retailers. This has led to significant changes in how companies operate, with many adopting new technologies and strategies to keep up with Amazon’s pace.
One of the most significant changes is the increased reliance on automation and technology in supply chain management. Amazon has been at the forefront of this trend, investing heavily in robotics, artificial intelligence, and data analytics to optimize its supply chain operations. For example, the company’s use of robotics in its fulfillment centers has reduced the time it takes to pick and pack orders, while its AI-driven demand forecasting tools help ensure that the right products are always in stock.
This emphasis on technology has influenced other companies to follow suit, leading to a wave of digital transformation across the industry. Manufacturers and suppliers are increasingly using data analytics and AI to optimize their operations, while retailers are adopting new technologies like blockchain to improve transparency and traceability in their supply chains.
Another significant impact of Amazon on global supply chains is the shift towards a more customer-centric model. Amazon’s focus on the customer has forced companies to rethink their supply chain strategies, with many now prioritizing speed, convenience, and flexibility over cost. This has led to the adoption of new fulfillment models, such as just-in-time inventory and dropshipping, which allow companies to respond more quickly to changes in customer demand.
The globalization of Amazon’s supply chain has also had broader implications for international trade. By connecting sellers and buyers from different parts of the world, Amazon has made it easier for companies to access global markets. However, this has also led to increased competition, with companies now competing on a global scale. This has put pressure on manufacturers and suppliers to lower costs and improve efficiency, leading to changes in how goods are produced and distributed around the world.
Environmental and Social Implications
While Amazon’s impact on supply chains and logistics has been largely positive in terms of efficiency and convenience, it has also raised concerns about the environmental and social implications of its operations. The company’s emphasis on fast delivery and the constant movement of goods around the world has contributed to increased carbon emissions and environmental degradation. In response to these concerns, Amazon has committed to achieving net-zero carbon emissions by 2040 and has invested in initiatives like electric delivery vehicles and renewable energy projects.
However, critics argue that these efforts are not enough, and that Amazon’s business model is fundamentally unsustainable. The constant pressure to deliver goods faster and cheaper has led to concerns about the working conditions in Amazon’s fulfillment centers and the treatment of delivery drivers. Reports of long hours, high injury rates, and low wages have sparked protests and calls for better labor practices across the company’s global operations.
The Future of Supply Chains and Logistics
As Amazon continues to grow and evolve, its impact on global supply chains and logistics is likely to deepen. The company’s investments in technology and infrastructure will continue to set new standards for speed and efficiency, forcing other companies to innovate and adapt. At the same time, the environmental and social challenges associated with Amazon’s operations will require the company to rethink its approach to sustainability and labor practices.
In the future, we can expect to see more companies adopting Amazon-like supply chain strategies, with an emphasis on speed, technology, and customer-centricity. However, these changes will also require a greater focus on sustainability and ethical practices, as consumers and regulators increasingly demand more responsible business operations.
Conclusion
Amazon’s impact on global supply chains and logistics is undeniable. The company has reshaped the industry in its image, setting new standards for speed, efficiency, and customer service. While these changes have brought many benefits, they have also raised important questions about sustainability and labor practices. As the world’s largest online retailer, Amazon will continue to play a central role in the future of global supply chains and logistics, driving innovation and change across the industry.
