Google kills Chromecast, replaces it with Apple TV and Roku Ultra competitor | Amznusa.com

Google is discontinuing the Chromecast brand and pulling its Chromecast hardware off the market after 11 years, but it’s not leaving the streaming-device business.

Rather, it’s launching a new product called the Google TV Streamer that competes with high-end streaming boxes like the Apple TV or the Roku Ultra.

The new device is not a direct replacement for the Chromecast dongles, though, as it has a different design and is substantially more expensive. Google is replacing 2020’s $50 4K Chromecast with Google TV USB dongle with an HDMI set-top box that costs $100.

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ย The rebranded device appears better in every way but the price.ย