Google is set to unveil the Google 9 Pixel Pro later today (August 13), with this successor to the Google Pixel 8 Pro expected to stand alongside the Google Pixel 9, Google Pixel 9 XL and Google Pixel 9 Pro Fold in the company’s 2024 lineup.
The launch event starts at 10am PT / 1pm ET / 6pm BST, which is August 14 at 3am AEST, and if you’d like to watch the stream yourself, check out our guide covering how to watch the Pixel 9 launch event live.
Or, simply stick with TechRadar, because we have a Made by Google live blog up and running, where we’re running through last minute leaks ahead of the launch, and will cover the event in full once its starts.
And if you keep reading this article you’ll find all the leaks and rumors we’ve encountered so far, including details about the Pixel 9 Pro’s potential price, design, display, cameras, chipset and battery.
Cut to the chase
What is it? Google’s next Pro-branded Pixel smartphoneWhen is it out? Set to be announced today (August 13)How much will it cost? At least $999 / £999 / AU$1,69What upgrades could it have? Expect a whole new design, a new Tensor chip, improved camera performance and new AI features
Google Pixel 9 Pro: potential release date and price
The Pixel 8 Pro launched on October 12, 2023 (Image credit: Future / Philip Berne)
Set to be announced today (August 13)Will likely cost at least $999 / £999 / AU$1,699
Google has now confirmed that the Pixel 9 series (and therefore the Pixel 9 Pro) will be announced at its upcoming Made by Google event, which is today (Tuesday, August 13). The phone will likely begin shipping towards the end of August.
The event kicks off at 10am PT / 1pm ET / 6pm BST, which is August 14 at 3am AEST, and here’s how to watch the Google Pixel 9 launch event live.
Interestingly, Google usually hosts its Pixel launch events in October, so this year’s August event marks a change in strategy for the company. Perhaps it wants to steal a march on Apple’s rumored iPhone 16 and iPhone 16 Pro models.
As for the Pixel 9 Pro’s price, it’s safe to expect an equal or higher price than the $999 / £999 / AU$1,699 starting price of the Pixel 8 Pro. Here’s how much that phone launched for in the US, UK and Australia:
A Pixel 9 Pro Price leak supports that, suggesting that it will start at $999.99 (which might convert to £999 / AU$1,699). However, the Pixel 9 Pro XL could be much more expensive at $1,199 (which might convert to around £1,199 / AU$1,999).
Then again, another Pixel 9 Pro XL price leak suggests the starting price will be a more reasonable $1,099, which might convert to £1,099 / AU$1,899.
One Pixel 9 price leak also suggests that the Pixel 9 Pro could come with a full year of free access to Gemini Advanced, which could soften the blow of those four-figure prices.
We’ve heard similar elsewhere, with a second source adding that it will additionally come with six months of Fitbit Premium and three months of YouTube Premium.
Google Pixel 9 Pro: potential design and display
An official Pixel 9 Pro teaser (Image credit: Google)
Confirmed to have a redesigned rear camera bumpExpected to have a 6.3-inch displayThe Pro XL could have a 6.8-inch screen
Google itself has already teased the rear design of the Pixel 9 Pro, confirming that the phone’s camera array will now sit on a rounded, isolated island, rather than being integrated into the rear panel, as on the Pixel 8 Pro.
Additionally, where the sides of the Pixel 8 Pro are curved, the Pixel 9 Pro will have polished sides that sit flush against a flat rear panel. The phone’s corners will still be curved, mind, and the rear panel looks like it’ll remain matte rather than glossy.
The camera bump on the Pixel 8 Pro (Image credit: Future / Philip Berne)
As for the Pixel 9 Pro’s size, leakers are divided. An unnamed Android Authority source claims the phone will be around the same size as the Pixel 8 Pro (at 6.7 inches), but reputable leaker Ross Young says the Pixel 9 Pro will have a bigger screen than its predecessor.
To make matters more confusing, an even more recent leak (this time from reliable leaker OnLeaks and MySmartPrice) suggests that the Pixel 9 Pro could have a 6.5-inch screen, making it smaller than the current model.
Interestingly, we’re expecting to see Google announce a Pixel 9 Pro XL model this year, which will presumably be the largest of the three Pixel 9 phones. Leaked hands-on photos of all three rumored Pixel 9 models (below) suggest the Pixel 9 has a 6.24-inch screen, the Pixel 9 Pro has a 6.34-inch display and the Pixel 9 Pro XL has a 6.73-inch screen, so these could well be the most accurate measurements.
(Image credit: Rozetked)
(Image credit: Rozetked)
(Image credit: Rozetked)
Since then, another leak has suggested that the Pixel 9 Pro XL will have an even larger 6.8-inch, 2992 x 1344 OLED screen with a peak brightness of 3,000 nits.
The rumored Pixel 9 Pro colors include Hazel, Obsidian, Porcelain and Rose, while a more recent Pixel 9 colors leak mentions Pink, which is presumably the same color as Rose. For reference, the Pixel 8 Pro shipped in Porcelain, Obsidian and Bay Blue.
As for the Pixel 9 Pro’s display, its screen size will of course depend on the size of the phone itself, though leakers seem to agree that Google’s Super Actua panel, which brings a 120Hz refresh rate, will return unchanged. The phone’s peak brightness may be slightly increased over the Pixel 8 Pro’s 2,400-nit peak.
Google Pixel 9 Pro: potential cameras
The Pixel 8 Pro’s camera module up close (Image credit: Future / Philip Berne)
Three-camera setup will remainNew Sony lenses rumored for all three camerasCould have a new 42MP selfie camera
As per Google’s official teaser for the Pixel 9 Pro, the phone will stick with a three-lens rear setup, likely comprising a wide camera, an ultra-wide camera and a periscope telephoto camera, as on the Pixel 8 Pro.
We haven’t heard many specifics about the megapixel count of the Pixel 9 Pro’s cameras, but the Pixel 9 Pro XL reportedly has a 50MP f/1.68 main camera, a 48MP f/1.7 ultra-wide camera (with a 123-degree field of view), and a 48MP f/2.8 telephoto camera, offering 5x optical zoom, along with a 42MP f/2.2 selfie camera. So the Pixel 9 Pro might have the same.
For reference, the Pixel 8 Pro boasts a 50MP main camera, a 48MP ultra-wide camera and a 48MP periscope telephoto camera (with 5x optical zoom), so expect the same or better.
Google is, however, reportedly ditching the Pixel 8 series’ Sony IMX386 ultra-wide lens in place of a 50MP Sony IMX858 lens on all three Pixel 9 devices, so it’s safe to expect better low-light performance from the Pixel 9 Pro. Both the Pixel 9 Pro and Pro XL will also reportedly house this IMX858 lens on their respective telephoto and selfie cameras.
Another Pixel 9 Pro camera rumor suggests that the phone might support 8K video recording, though a more recent leak suggests that footage will instead be upscaled to 8K using Video Boost.
Google Pixel 9 Pro: potential chipset and battery
The Pixel 8 Pro’s AI wallpaper settings (Image credit: Future / Philip Berne)
Google Tensor G4 chipset is a shoo-in16GB RAM tippedBattery size is unclear30W wired charging is likely
The Pixel 9 Pro will almost certainly use Google’s Tensor G4 chipset, since the previous three Pro models used the first three generations of Tensor, respectively.
The Tensor G4 is tipped to offer improved performance, power efficiency and heat management over the Tensor G3, however we’ve also heard that the Tensor G4 will be a “smaller upgrade than initially planned”. We’ve since heard this from a second source, so the Pixel 9 Pro may not be dramatically faster than the Pixel 8 Pro.
We do, however, expect the Pixel 9 Pro to boast 16GB of RAM, which would mark an upgrade over the Pixel 8 Pro’s 12GB. This improved RAM capacity should enable plenty of software-based upgrades, and indeed we’ve heard that the phone might boast a new AI assistant called Pixie, which is described as more personalized and powerful than the current Google Assistant.
Also on the AI front, there’s evidence that Google is working on an AI-powered sticker creator, possibly called Creative Assistant, and the Google Pixel 9 Pro could get one of Apple Intelligence’s coolest features before any iPhone, namely the ability to record, transcribe and summarize phone calls.
AI-powered call summarization, seen here in Apple Intelligence, could come to the Pixel 9 series (Image credit: Apple)
As for the Pixel 9 Pro’s battery, a Taiwanese regulatory agency has stated that the Pixel 9 and Pixel 9 Pro have 4,558mAh batteries, while the Pixel 9 Pro XL has a 4,942mAh cell.
These are likely minimum rather than rated capacities, so we doubt that 4,558mAh will be the official battery capacity of the Pixel 9 Pro. In any case, for reference, the Pixel 8 Pro has a 4,950mAh rated battery capacity and a 5,050mAh typical one.
The same source also suggests that the Pixel 9 Pro will charge at 30W, just like the Pixel 8 Pro, while the Pixel 9 Pro XL might charge at 35W or more. Mind you, another leak has hinted that all three phones could charge marginally faster than their predecessors. So, the jury is out on the Pixel 9 Pro battery front.
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The Google Pixel 9 Pro is landing today (August 13), but here’s everything we’ve heard about the device so far.
The Amazon Marketplace: Empowering Sellers and Shaping Consumer Behavior
The Amazon Marketplace has emerged as a powerful force in the global economy, redefining how businesses operate and how consumers shop. Since its launch in 2000, Amazon Marketplace has grown into one of the largest online marketplaces in the world, with millions of sellers and an even larger base of customers. This platform has not only democratized e-commerce, providing opportunities for businesses of all sizes, but it has also significantly influenced consumer behavior. This article explores how the Amazon Marketplace empowers sellers and shapes consumer behavior.
Empowering Sellers: Opportunities and Challenges
The Amazon Marketplace has opened up unprecedented opportunities for sellers, from individual entrepreneurs to large corporations. One of the most significant benefits for sellers is the access to Amazon’s vast customer base. With over 300 million active users globally, Amazon provides a ready-made audience for sellers, eliminating the need for extensive marketing efforts to drive traffic to their products.
Lower Barriers to Entry
One of the most profound ways Amazon empowers sellers is by lowering the barriers to entry into the e-commerce space. Traditionally, setting up an online store required significant investment in website development, payment processing systems, and logistics. Amazon Marketplace simplifies this process by providing a platform where sellers can list their products, handle transactions, and even manage shipping through Amazon’s Fulfillment by Amazon (FBA) service.
FBA, in particular, has been a game-changer for many small and medium-sized businesses. It allows sellers to store their products in Amazon’s warehouses, where Amazon takes care of packing, shipping, and even customer service. This service not only reduces the logistical burden on sellers but also ensures that their products are eligible for Amazon Prime, which can significantly boost sales.
Global Reach
The global reach of Amazon Marketplace is another significant advantage for sellers. With Amazon’s presence in numerous countries, sellers can tap into international markets with relative ease. Amazon’s Global Selling program enables sellers to list their products in multiple countries, allowing them to expand their customer base far beyond their home market. This global reach is particularly beneficial for small businesses that may not have the resources to enter international markets independently.
Data and Analytics
Amazon provides sellers with valuable data and analytics tools that can help them optimize their listings and marketing strategies. Through the Seller Central dashboard, sellers have access to detailed reports on sales, customer behavior, and advertising performance. This data-driven approach allows sellers to make informed decisions about pricing, inventory management, and advertising, ultimately leading to better business outcomes.
Challenges for Sellers
However, selling on Amazon is not without its challenges. The competition on the platform is fierce, with millions of sellers vying for the attention of customers. To stand out, sellers must invest in optimizing their product listings, managing reviews, and running targeted advertising campaigns. Additionally, Amazon’s fee structure, which includes referral fees, FBA fees, and other charges, can eat into sellers’ profit margins, especially for those selling low-margin products.
Moreover, Amazon’s control over the marketplace means that sellers are subject to its policies and regulations. This can be a double-edged sword; while Amazon’s strict guidelines help maintain a level of quality and trust on the platform, they can also be restrictive for sellers. Policy changes, such as adjustments to fee structures or new regulations regarding product listings, can have a significant impact on sellers’ businesses.
Shaping Consumer Behavior: Convenience and Choice
The Amazon Marketplace has not only empowered sellers but also transformed consumer behavior in profound ways. The platform has become synonymous with convenience, choice, and competitive pricing, which are key drivers of consumer decisions.
Convenience and Speed
One of the most significant impacts of Amazon on consumer behavior is the expectation of convenience and speed. Amazon’s streamlined shopping experience, coupled with services like Amazon Prime, has set a new standard for online shopping. Consumers now expect fast, often same-day, delivery, easy returns, and a seamless shopping experience across devices. This has raised the bar for other e-commerce platforms and even brick-and-mortar stores, which have had to adapt to meet these heightened expectations.
The convenience offered by Amazon extends beyond just delivery speed. Features like one-click purchasing, personalized recommendations, and a user-friendly mobile app have made shopping on Amazon almost effortless. This ease of use has contributed to the platform becoming the go-to destination for many consumers, particularly for everyday purchases.
Broad Product Selection
Amazon’s vast selection of products is another factor that has shaped consumer behavior. The marketplace offers a seemingly endless array of products across virtually every category, from electronics to groceries. This extensive selection is possible because of the millions of third-party sellers who list their products on the platform, alongside Amazon’s own offerings.
This breadth of choice has shifted consumer expectations, leading to a preference for platforms that offer a wide variety of options. Consumers are now less willing to visit multiple websites or stores to find what they need, preferring the convenience of one-stop shopping. This trend has also put pressure on traditional retailers to expand their product offerings and improve their online shopping experiences.
Price Sensitivity and Competitive Pricing
Amazon’s pricing strategies have also influenced consumer behavior, making customers more price-sensitive. The platform’s dynamic pricing model, where prices can change frequently based on factors like demand and competition, encourages consumers to compare prices and seek out the best deals. Additionally, features like Amazon’s price tracking tools and the ability to view historical prices have made consumers more aware of price fluctuations and more likely to wait for discounts before making a purchase.
This increased price sensitivity has impacted the broader retail landscape, forcing competitors to adopt more aggressive pricing strategies to stay competitive. It has also led to the rise of price comparison tools and apps, further empowering consumers to find the best deals.
The Role of Reviews and Ratings
Amazon’s review system is another key factor influencing consumer behavior. Customer reviews and ratings have become a critical component of the decision-making process for many shoppers. Positive reviews can significantly boost a product’s visibility and sales, while negative reviews can deter potential buyers. This has led to a culture where consumers rely heavily on the experiences of others to guide their purchasing decisions.
The importance of reviews has also created a new challenge for sellers, who must actively manage their reputation on the platform. This has given rise to practices like review solicitation and even, unfortunately, fake reviews. However, Amazon has taken steps to combat these practices, implementing stricter policies and algorithms to detect and remove fraudulent reviews.
Conclusion
The Amazon Marketplace has had a profound impact on both sellers and consumers, reshaping the e-commerce landscape in the process. By empowering sellers with access to a global customer base, powerful data tools, and logistical support, Amazon has lowered the barriers to entry for businesses of all sizes. At the same time, the platform has transformed consumer behavior, setting new standards for convenience, choice, and pricing.
As Amazon continues to evolve, its influence on the global economy and consumer culture will likely only grow. For sellers, the challenge will be to navigate the complexities of the platform and find ways to stand out in an increasingly crowded marketplace. For consumers, the Amazon Marketplace will continue to be a driving force behind the expectations and behaviors that define the future of shopping.
