It’s almost time once again for the tech world to stop everything else it’s doing and pay attention as a major company shows off its latest hardware. Next up is Google’s turn at bat. Thanks to a string of leaks and Google’s own teases, we already have a pretty clear idea of what the company has planned for its Made by Google hardware event. The show will take place Tuesday, August 13 at 1PM ET.
We’ll get the official reveal of the Pixel 9 lineup, for one thing. This includes what the company is calling the Google Pixel 9 Pro Fold, which is certainly more of a mouthful than “Pixel Fold 2.” In addition, Google will certainly reveal more details about Android 15 and the operating system’s public rollout. Expect to hear the word “Gemini” a lot too as Google is likely to focus on the AI-powered features of the new handsets. Some accessories could be in store in the form of Pixel Buds Pro 2 and a new Pixel Watch (or two) as well.
Here’s how to watch Google launch Pixel 9 phones and the other assorted devices at the Made by Google event. Engadget will be live blogging it as well (look for the link here early on Tuesday morning).
In the meantime, this is what we know for certain Google will show off at the event and everything else we expect to learn about at Made by Google:
Pixel 9, 9 Pro and 9 Pro XL
As usual, the main event of Made by Google will be the Pixel 9 lineup. Google has confirmed (as if it were ever really in doubt) that it will show off new smartphones at the event, but it’s expected to have three traditional models this year instead of two.
The Pixel 9 and 9 Pro will be straight-up successors to the Pixel 8 and 8 Pro. Leaks and rumors suggest Google will be adding a Pixel 9 Pro XL, with a larger screen than the other two models, to the lineup as well. YouTuber Andro-news claims to have gotten their hands on an engineering sample of the larger handset, which has flat edges, polished metal on the sides and matte-textured glass on the rear. However, the phone isn’t switched on in the video.
The Pixel 9 Pro is slated to have more advanced specs than the Pixel 9 but with the same display size. The Pixel 9 Pro XL, meanwhile, is expected to have almost the same specs as the 9 Pro but in a bigger handset. Per Tom’s Guide, the 9 and 9 Pro displays will measure around 6.3 inches while the Pixel 9 Pro XL may have a whopping 6.9-inch screen.
All three of the phones are expected to have a redesigned camera module. This large camera bar (which Google has confirmed at least for the Pixel 9 Pro) looks like it protrudes quite a bit from the main body. Unless you pick up an appropriate case, you can probably expect this to snag on your pocket more often than you’d like. The Pixel 9 is believed to have 50MP wide and 48MP ultrawide lenses in its camera array.
Google is likely to employ a new chipset this year, which will probably be called the Tensor G4. Leaks have also suggested that the base Pixel 9 will come with 12GB of RAM and 128GB of storage. The two larger phones are expected to max out at 512GB of storage. One other expected addition this year is the introduction of emergency satellite messaging, a feature that Apple has supported on the last two generations of iPhones.
Pixel 9 Pro Fold
Google will be hoping that consumers find the design of its latest foldable phone more elegant than its name. “Pixel 9 Pro Fold” doesn’t roll off the tongue as easily as “Pixel Fold 2.” However, the change does make sense if Google is looking to more clearly position the foldable as a premium product with the inclusion of “Pro” in the name. If the foldable has the same chipset as the rest of the Pixel 9 lineup, the name change is even more logical.
It’s not rare for phone manufacturers to go with a major redesign on their second (or even third) stab at a new form factor as they learn more about what works and what doesn’t. Like its more rigid siblings, the 9 Pro Fold also has a noticeable camera bump albeit one that positions the lenses vertically. Leaked images from a regulator in Taiwan indicate that the selfie camera has been moved on the interior screen to support a wider field of view. It appears that Google has reduced the fold crease this time around too.
Android 15 and Gemini
As ever, Google has been gradually announcing Android 15 features over the last several months, in large part to help developers update their apps ahead of the operating system’s public rollout. Along with security measures such as Theft Detection Lock and Google Play fraud prevention, it should come as little surprise that Google is weaving AI more tightly into the fabric of its mobile OS.
The Made by Google teasers have made it very clear that the company is focusing heavily on the AI features of its new devices, such as the ability to draft a letter or email based on a prompt. Google confirmed back at I/O that Gemini will be more deeply integrated into Android 15 (which perhaps could spell the demise of Google Assistant) and will have better contextual awareness of what you’re doing. For instance, you’ll be able to ask the chatbot questions about a YouTube video you’re watching and it should be able to answer them. You might think of it as a modern, interactive version of Pop-Up Video.
We should get a release date for Android 15 — at least for supported Pixel devices — at the event. It’ll be around the same time Google starts shipping the new Pixel lineup, most likely later in August.
Pixel Watch 3
#GooglePixelWatch3 will feature thinner bezels, increased screen sizes (41mm with 10% more screen and 45mm with 40% more screen), and an “Actua” display with 2,000 nits peak brightness. It also promises an “ultra responsive” display, possibly with a higher refresh rate. pic.twitter.com/RsnMzQPlV9
— Shilpa Sharma (@ladywithsarcasm) July 30, 2024
It’s just as well Google doesn’t build ships considering how many leaks it has to deal with. A couple of weeks ahead of Made by Google, Android Headlines got its hands on the specs of the Pixel Watch 3, which is expected to be available in two sizes: 41mm and 45mm.
The Pixel Watch 3 will likely have an Actua display capable of delivering up to 2,000 nits of brightness — that’s twice as bright as the previous model’s AMOLED display. Per the leak, Google claims that a battery saver mode extends the time between charges to up to 36 hours, though you’ll get up to 24 hours of standard use out of the wearable when the always-on display is enabled. The smaller model is expected to offer 20 percent faster charging compared with the previous model as well.
It had been anticipated that Google would name the larger model the Pixel Watch 3 XL. However, that’s no longer expected to be the case, according to Android Headlines. Each variant will have its size listed in parentheses to differentiate them, the publication says.
Pixel Buds Pro 2
It’s been two years since Google released the Pixel Buds Pro, so those are very much due for an upgrade. Rumors suggest the Pixel Buds Pro 2 will debut at Made By Google. Some unofficial renders have popped up, indicating that along with the existing Charcoal and Porcelain colorways, there will be Aloe and Hot Pink variants to match various Pixel phone options. It appears that Google is bringing back a version of the wingtip design from the original Pixel Buds too.
It remains to be seen what Google is cooking up for the audio side of the Pixel Buds Pro 2 but we do have at least some sense of the price. Rumors suggest the Pixel Buds Pro 2 will cost $229, which is $30 more than the base price of the current model.
Everything else
In all honesty, that’s about everything we’re expecting to see at Made by Google. It had been anticipated that the company would unveil the latest Nest Learning Thermostat and a new streaming box at the event, but Google actually revealed those a week ahead of the main showcase.
The fourth-gen Nest Learning Thermostat has a 60 percent larger LCD display than the previous model with the ability to have customizable faces. It’ll be available on August 20 in three colors: silver, black and gold. It costs $280 and comes with one wireless temperature sensor.
As for the Google TV Streamer, that will run you $100 and it’ll be available next month. While that’s twice as expensive as the Chromecast with Google TV dongle, the company has upgraded the specs with a faster GPU, 4GB RAM instead of 2GB and four times the storage at 32GB. There’s support for HDR, Dolby Vision, Dolby Atmos and spatial audio (via Google Pixel Buds) too. What’s more, the Google TV Streamer is designed to be a smart home hub. There’s Matter support and a Google Home panel through which you can control smart bulbs and view live video from connected doorbells and security cameras.
Those are at least reasonably compelling devices, so it seems a little odd that Google wouldn’t want to give them more of a spotlight by instead unveiling them at its splashy August 13 event. It stands to reason then that Google wants the event to be primarily about smartphones, smartwatches and earbuds. That does make sense as those are the most likely going to be the most successful hardware categories for the company over the all-important holiday period. Still, there’s always space for at least one surprise (bring back Stadia, you cowards).
This article originally appeared on Engadget at https://www.engadget.com/the-made-by-google-pixel-9-launch-event-kicks-off-tomorrow-heres-what-we-expect-160338624.html?src=rss It’s almost time once again for the tech world to stop everything else it’s doing and pay attention as a major company shows off its latest hardware. Next up is Google’s turn at bat. Thanks to a string of leaks and Google’s own teases, we already have a pretty clear idea of what the company has planned for its Made by Google hardware event. The show will take place Tuesday, August 13 at 1PM ET.
We’ll get the official reveal of the Pixel 9 lineup, for one thing. This includes what the company is calling the Google Pixel 9 Pro Fold, which is certainly more of a mouthful than “Pixel Fold 2.” In addition, Google will certainly reveal more details about Android 15 and the operating system’s public rollout. Expect to hear the word “Gemini” a lot too as Google is likely to focus on the AI-powered features of the new handsets. Some accessories could be in store in the form of Pixel Buds Pro 2 and a new Pixel Watch (or two) as well.
Here’s how to watch Google launch Pixel 9 phones and the other assorted devices at the Made by Google event. Engadget will be live blogging it as well (look for the link here early on Tuesday morning).
In the meantime, this is what we know for certain Google will show off at the event and everything else we expect to learn about at Made by Google:
Pixel 9, 9 Pro and 9 Pro XL
As usual, the main event of Made by Google will be the Pixel 9 lineup. Google has confirmed (as if it were ever really in doubt) that it will show off new smartphones at the event, but it’s expected to have three traditional models this year instead of two.
The Pixel 9 and 9 Pro will be straight-up successors to the Pixel 8 and 8 Pro. Leaks and rumors suggest Google will be adding a Pixel 9 Pro XL, with a larger screen than the other two models, to the lineup as well. YouTuber Andro-news claims to have gotten their hands on an engineering sample of the larger handset, which has flat edges, polished metal on the sides and matte-textured glass on the rear. However, the phone isn’t switched on in the video.
The Pixel 9 Pro is slated to have more advanced specs than the Pixel 9 but with the same display size. The Pixel 9 Pro XL, meanwhile, is expected to have almost the same specs as the 9 Pro but in a bigger handset. Per Tom’s Guide, the 9 and 9 Pro displays will measure around 6.3 inches while the Pixel 9 Pro XL may have a whopping 6.9-inch screen.
All three of the phones are expected to have a redesigned camera module. This large camera bar (which Google has confirmed at least for the Pixel 9 Pro) looks like it protrudes quite a bit from the main body. Unless you pick up an appropriate case, you can probably expect this to snag on your pocket more often than you’d like. The Pixel 9 is believed to have 50MP wide and 48MP ultrawide lenses in its camera array.
Google is likely to employ a new chipset this year, which will probably be called the Tensor G4. Leaks have also suggested that the base Pixel 9 will come with 12GB of RAM and 128GB of storage. The two larger phones are expected to max out at 512GB of storage. One other expected addition this year is the introduction of emergency satellite messaging, a feature that Apple has supported on the last two generations of iPhones.
Pixel 9 Pro Fold
Google will be hoping that consumers find the design of its latest foldable phone more elegant than its name. “Pixel 9 Pro Fold” doesn’t roll off the tongue as easily as “Pixel Fold 2.” However, the change does make sense if Google is looking to more clearly position the foldable as a premium product with the inclusion of “Pro” in the name. If the foldable has the same chipset as the rest of the Pixel 9 lineup, the name change is even more logical.
It’s not rare for phone manufacturers to go with a major redesign on their second (or even third) stab at a new form factor as they learn more about what works and what doesn’t. Like its more rigid siblings, the 9 Pro Fold also has a noticeable camera bump albeit one that positions the lenses vertically. Leaked images from a regulator in Taiwan indicate that the selfie camera has been moved on the interior screen to support a wider field of view. It appears that Google has reduced the fold crease this time around too.
Android 15 and Gemini
As ever, Google has been gradually announcing Android 15 features over the last several months, in large part to help developers update their apps ahead of the operating system’s public rollout. Along with security measures such as Theft Detection Lock and Google Play fraud prevention, it should come as little surprise that Google is weaving AI more tightly into the fabric of its mobile OS.
The Made by Google teasers have made it very clear that the company is focusing heavily on the AI features of its new devices, such as the ability to draft a letter or email based on a prompt. Google confirmed back at I/O that Gemini will be more deeply integrated into Android 15 (which perhaps could spell the demise of Google Assistant) and will have better contextual awareness of what you’re doing. For instance, you’ll be able to ask the chatbot questions about a YouTube video you’re watching and it should be able to answer them. You might think of it as a modern, interactive version of Pop-Up Video.
We should get a release date for Android 15 — at least for supported Pixel devices — at the event. It’ll be around the same time Google starts shipping the new Pixel lineup, most likely later in August.
Pixel Watch 3
#GooglePixelWatch3 will feature thinner bezels, increased screen sizes (41mm with 10% more screen and 45mm with 40% more screen), and an “Actua” display with 2,000 nits peak brightness. It also promises an “ultra responsive” display, possibly with a higher refresh rate. pic.twitter.com/RsnMzQPlV9— Shilpa Sharma (@ladywithsarcasm) July 30, 2024
It’s just as well Google doesn’t build ships considering how many leaks it has to deal with. A couple of weeks ahead of Made by Google, Android Headlines got its hands on the specs of the Pixel Watch 3, which is expected to be available in two sizes: 41mm and 45mm.
The Pixel Watch 3 will likely have an Actua display capable of delivering up to 2,000 nits of brightness — that’s twice as bright as the previous model’s AMOLED display. Per the leak, Google claims that a battery saver mode extends the time between charges to up to 36 hours, though you’ll get up to 24 hours of standard use out of the wearable when the always-on display is enabled. The smaller model is expected to offer 20 percent faster charging compared with the previous model as well.
It had been anticipated that Google would name the larger model the Pixel Watch 3 XL. However, that’s no longer expected to be the case, according to Android Headlines. Each variant will have its size listed in parentheses to differentiate them, the publication says.
Pixel Buds Pro 2
It’s been two years since Google released the Pixel Buds Pro, so those are very much due for an upgrade. Rumors suggest the Pixel Buds Pro 2 will debut at Made By Google. Some unofficial renders have popped up, indicating that along with the existing Charcoal and Porcelain colorways, there will be Aloe and Hot Pink variants to match various Pixel phone options. It appears that Google is bringing back a version of the wingtip design from the original Pixel Buds too.
It remains to be seen what Google is cooking up for the audio side of the Pixel Buds Pro 2 but we do have at least some sense of the price. Rumors suggest the Pixel Buds Pro 2 will cost $229, which is $30 more than the base price of the current model.
Everything else
In all honesty, that’s about everything we’re expecting to see at Made by Google. It had been anticipated that the company would unveil the latest Nest Learning Thermostat and a new streaming box at the event, but Google actually revealed those a week ahead of the main showcase.
The fourth-gen Nest Learning Thermostat has a 60 percent larger LCD display than the previous model with the ability to have customizable faces. It’ll be available on August 20 in three colors: silver, black and gold. It costs $280 and comes with one wireless temperature sensor.
As for the Google TV Streamer, that will run you $100 and it’ll be available next month. While that’s twice as expensive as the Chromecast with Google TV dongle, the company has upgraded the specs with a faster GPU, 4GB RAM instead of 2GB and four times the storage at 32GB. There’s support for HDR, Dolby Vision, Dolby Atmos and spatial audio (via Google Pixel Buds) too. What’s more, the Google TV Streamer is designed to be a smart home hub. There’s Matter support and a Google Home panel through which you can control smart bulbs and view live video from connected doorbells and security cameras.
Those are at least reasonably compelling devices, so it seems a little odd that Google wouldn’t want to give them more of a spotlight by instead unveiling them at its splashy August 13 event. It stands to reason then that Google wants the event to be primarily about smartphones, smartwatches and earbuds. That does make sense as those are the most likely going to be the most successful hardware categories for the company over the all-important holiday period. Still, there’s always space for at least one surprise (bring back Stadia, you cowards).This article originally appeared on Engadget at https://www.engadget.com/the-made-by-google-pixel-9-launch-event-kicks-off-tomorrow-heres-what-we-expect-160338624.html?src=rss
The Amazon Marketplace: Empowering Sellers and Shaping Consumer Behavior
The Amazon Marketplace has emerged as a powerful force in the global economy, redefining how businesses operate and how consumers shop. Since its launch in 2000, Amazon Marketplace has grown into one of the largest online marketplaces in the world, with millions of sellers and an even larger base of customers. This platform has not only democratized e-commerce, providing opportunities for businesses of all sizes, but it has also significantly influenced consumer behavior. This article explores how the Amazon Marketplace empowers sellers and shapes consumer behavior.
Empowering Sellers: Opportunities and Challenges
The Amazon Marketplace has opened up unprecedented opportunities for sellers, from individual entrepreneurs to large corporations. One of the most significant benefits for sellers is the access to Amazon’s vast customer base. With over 300 million active users globally, Amazon provides a ready-made audience for sellers, eliminating the need for extensive marketing efforts to drive traffic to their products.
Lower Barriers to Entry
One of the most profound ways Amazon empowers sellers is by lowering the barriers to entry into the e-commerce space. Traditionally, setting up an online store required significant investment in website development, payment processing systems, and logistics. Amazon Marketplace simplifies this process by providing a platform where sellers can list their products, handle transactions, and even manage shipping through Amazon’s Fulfillment by Amazon (FBA) service.
FBA, in particular, has been a game-changer for many small and medium-sized businesses. It allows sellers to store their products in Amazon’s warehouses, where Amazon takes care of packing, shipping, and even customer service. This service not only reduces the logistical burden on sellers but also ensures that their products are eligible for Amazon Prime, which can significantly boost sales.
Global Reach
The global reach of Amazon Marketplace is another significant advantage for sellers. With Amazon’s presence in numerous countries, sellers can tap into international markets with relative ease. Amazon’s Global Selling program enables sellers to list their products in multiple countries, allowing them to expand their customer base far beyond their home market. This global reach is particularly beneficial for small businesses that may not have the resources to enter international markets independently.
Data and Analytics
Amazon provides sellers with valuable data and analytics tools that can help them optimize their listings and marketing strategies. Through the Seller Central dashboard, sellers have access to detailed reports on sales, customer behavior, and advertising performance. This data-driven approach allows sellers to make informed decisions about pricing, inventory management, and advertising, ultimately leading to better business outcomes.
Challenges for Sellers
However, selling on Amazon is not without its challenges. The competition on the platform is fierce, with millions of sellers vying for the attention of customers. To stand out, sellers must invest in optimizing their product listings, managing reviews, and running targeted advertising campaigns. Additionally, Amazon’s fee structure, which includes referral fees, FBA fees, and other charges, can eat into sellers’ profit margins, especially for those selling low-margin products.
Moreover, Amazon’s control over the marketplace means that sellers are subject to its policies and regulations. This can be a double-edged sword; while Amazon’s strict guidelines help maintain a level of quality and trust on the platform, they can also be restrictive for sellers. Policy changes, such as adjustments to fee structures or new regulations regarding product listings, can have a significant impact on sellers’ businesses.
Shaping Consumer Behavior: Convenience and Choice
The Amazon Marketplace has not only empowered sellers but also transformed consumer behavior in profound ways. The platform has become synonymous with convenience, choice, and competitive pricing, which are key drivers of consumer decisions.
Convenience and Speed
One of the most significant impacts of Amazon on consumer behavior is the expectation of convenience and speed. Amazon’s streamlined shopping experience, coupled with services like Amazon Prime, has set a new standard for online shopping. Consumers now expect fast, often same-day, delivery, easy returns, and a seamless shopping experience across devices. This has raised the bar for other e-commerce platforms and even brick-and-mortar stores, which have had to adapt to meet these heightened expectations.
The convenience offered by Amazon extends beyond just delivery speed. Features like one-click purchasing, personalized recommendations, and a user-friendly mobile app have made shopping on Amazon almost effortless. This ease of use has contributed to the platform becoming the go-to destination for many consumers, particularly for everyday purchases.
Broad Product Selection
Amazon’s vast selection of products is another factor that has shaped consumer behavior. The marketplace offers a seemingly endless array of products across virtually every category, from electronics to groceries. This extensive selection is possible because of the millions of third-party sellers who list their products on the platform, alongside Amazon’s own offerings.
This breadth of choice has shifted consumer expectations, leading to a preference for platforms that offer a wide variety of options. Consumers are now less willing to visit multiple websites or stores to find what they need, preferring the convenience of one-stop shopping. This trend has also put pressure on traditional retailers to expand their product offerings and improve their online shopping experiences.
Price Sensitivity and Competitive Pricing
Amazon’s pricing strategies have also influenced consumer behavior, making customers more price-sensitive. The platform’s dynamic pricing model, where prices can change frequently based on factors like demand and competition, encourages consumers to compare prices and seek out the best deals. Additionally, features like Amazon’s price tracking tools and the ability to view historical prices have made consumers more aware of price fluctuations and more likely to wait for discounts before making a purchase.
This increased price sensitivity has impacted the broader retail landscape, forcing competitors to adopt more aggressive pricing strategies to stay competitive. It has also led to the rise of price comparison tools and apps, further empowering consumers to find the best deals.
The Role of Reviews and Ratings
Amazon’s review system is another key factor influencing consumer behavior. Customer reviews and ratings have become a critical component of the decision-making process for many shoppers. Positive reviews can significantly boost a product’s visibility and sales, while negative reviews can deter potential buyers. This has led to a culture where consumers rely heavily on the experiences of others to guide their purchasing decisions.
The importance of reviews has also created a new challenge for sellers, who must actively manage their reputation on the platform. This has given rise to practices like review solicitation and even, unfortunately, fake reviews. However, Amazon has taken steps to combat these practices, implementing stricter policies and algorithms to detect and remove fraudulent reviews.
Conclusion
The Amazon Marketplace has had a profound impact on both sellers and consumers, reshaping the e-commerce landscape in the process. By empowering sellers with access to a global customer base, powerful data tools, and logistical support, Amazon has lowered the barriers to entry for businesses of all sizes. At the same time, the platform has transformed consumer behavior, setting new standards for convenience, choice, and pricing.
As Amazon continues to evolve, its influence on the global economy and consumer culture will likely only grow. For sellers, the challenge will be to navigate the complexities of the platform and find ways to stand out in an increasingly crowded marketplace. For consumers, the Amazon Marketplace will continue to be a driving force behind the expectations and behaviors that define the future of shopping.
